News-on-paper initiative demonstrates the power of paper

           News-on-paper initiative demonstrates the power of paper

PR Newswire

FORT MILL, SC, Oct. 22, 2013


FORT MILL, SC, Oct. 22, 2013 /PRNewswire/ - A Domtar-sponsored news-on-paper
initiative putting the latest Associated Press (AP) headlines on restaurant
receipts in Washington, D.C. offers further proof that paper has value, the
key message in the company's award-winning "PAPERbecause" advertising

After testing whether diners would read the latest news on printed receipts in
two of the capital's most  famous restaurants - the  Old Ebbitt Grill and  The 
Hamilton -  the  Clyde's  Restaurant  Group  has  decided  to  implement  this 
initiative in all of  their locations. Clyde's operates  14 of the best  known 
restaurants in the Washington area.

"The news updates  have made it  onto our  menus, they've become  part of  our 
DNA," said David Moran, Managing Director  of the two restaurants. "At  first 
we thought their initial  acceptance might just be  the novelty of having  the 
top headlines printed right  out of the  receipt system, but  we can see  that 
diners find the updates compelling," Moran said.

"The 'news receipts' have worked despite diners' access to their  smartphones, 
a demonstration of  the power,  speed and  convenience of  paper," said  Kathy 
Wholley, Domtar's Director of Communications and Strategy. "This news-on-paper
initiative  goes  to  the  heart  of  what  we're  trying  to  convey  in  our 
'PAPERbecause' advertising campaign."

The software that weaves  the AP headlines into  the restaurant work  stations 
was written by MICROS Systems  of Columbia, Maryland, which supplies  software 
to more than 300,000  restaurants worldwide. When a  waiter punches up a  meal 
receipt, a separate  news ticket  comes out. The  system looks  for an  update 
every two minutes.

Washington  journalist  Frank  Mankiewicz,  one  of  the  people  behind   the 
initiative, said, "Many experts told us to get a life and go digital. But  our 
argument is based on the same reasons newspapers keep publishing ink-on-paper:
There is a wonderful human connectivity to paper that works."

The news receipts update the top dozen AP news stories from around the  world, 
including the weather and stocks. Each receipt flags Domtar's award-winning ad
campaign at and delivers  one of its signature  messages, 
"Paper is Good. Pass it On.


About Domtar

Domtar Corporation (NYSE: UFS) (TSX:  UFS) designs, manufactures, markets  and 
distributes a  wide variety  of fiber-based  products including  communication 
papers, specialty and  packaging papers  and absorbent  hygiene products.  The 
foundation of its business is a  network of world class wood fiber  converting 
assets that produce papergrade, fluff and specialty pulps. The majority of its
pulp production  is  consumed internally  to  manufacture paper  and  consumer 
products. Domtar  is the  largest integrated  marketer of  uncoated  freesheet 
paper in North America with recognized brands such as Cougar^®, Lynx^®  Opaque 
Ultra, Husky^® Opaque Offset, First Choice^® and Domtar EarthChoice^®.  Domtar 
is also a leading marketer and producer  of a broad line of incontinence  care 
products marketed primarily  under the Attends^®  brand name as  well as  baby 
diapers. In 2012, Domtar had sales  of US$5.5 billion from some 50  countries. 
The  Company  employs  approximately  9,500  people.  To  learn  more,   visit

SOURCE Domtar Corporation


Paige Goff
Vice-President, Sustainability and Business Communications
Tel.: 803-802-8101
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