Victory Electronic Cigarettes Corporation Enters Into Comprehensive Distribution Agreement With CST Brands, Inc.

Victory Electronic Cigarettes Corporation Enters Into Comprehensive 
Distribution Agreement With CST Brands, Inc. 
-- CST Brands, Inc. is one of the Largest Independent Retailers in
North America  
-- Victory Rapidly Expanding U.S. Retail Distribution 
SPRING LAKE, MICHIGAN -- (Marketwired) -- 10/22/13 -- Victory
Electronic Cigarettes Corporation (OTCBB:ECIG), one of the emerging
leaders in the electronic cigarette industry, today announced a major
expansion of its US Retail business by entering into a comprehensive
distribution agreement with CST Brands, Inc. (NYSE:CST), one of the
largest independent retailers in North America. 
CST Brands, Inc. 
CST Brands is a Texas-based company that was created via an
independent spinoff from Valero Energy Corporation on May 1, 2013.
CST Brands is the largest independent retailer of transportation
fuels and convenience goods in North America, reaching thousands of
customers every day across nearly 1,900 retail locations operating
under the well-known and highly regarded owned and licensed brands,
including Corner Store and Valero. 
Victory Rapidly Expanding Retail Distribution 
Victory began retail expansion in March of 2013 and has since gained
exclusive distribution and has been named category captain in a
number of accounts, resulting in rapid growth. Victory has now begun
shipments in the initial rollout to CST's retail locations. Victory's
distinctive brand and assortment of rechargeable and disposable
electronic cigarettes will be prominently displayed in the Corner
Stores, which Victory believes will reinforce its increasingly strong
competitive position in the retail marketplace. 
Brent Willis, Chairman and Chief Executive Officer of Victory,
commented, "We are very pleased to have secured such a strong, anchor
partner for the development of our retail growth strategy. CST Brands
is a world-class retailer with an outstanding footprint and great
growth potential. We are excited about this partnership and confident
that Victory's distinctive brand identity and preferred 'real tobacco
taste' will continue to resonate well with consumers." 
About Victory Electronic Cigarettes  
Victory is dedicated to providing a cleaner and healthier alternative
to smoking for all and intends to empower smokers to regain their
freedom. Victory is one of the leading companies in this rapidly
emerging and fast-growing market. The Company began online sales in
2012 and expanded to retail early in 2013. Victory offers consumers a
full product portfolio that incorporates the highest quality and
latest technology, and has been rated as superior in real tobacco
taste amongst major brands. Recently public, Victory's experienced,
new management team is positioned to leverage its clearly
differentiated and well-recognized brand, established online
presence, and low-cost infrastructure to accelerate growth and drive
significant value for its shareholders. 
This press release contains forward-looking statements reflecting
management's current expectations regarding future results of
operations, economic performance, financial condition and
achievements of Victory, including statements regarding Victory's
expectation to see continued growth. The forward-looking statements
are based on the assumption that operating performance and results
will continue to materialize consistent with recent trends.
Management believes these assumptions to be reasonable but there is
no assurance that they will prove to be accurate. Forward-looking
statements, specifically those concerning future performance are
subject to certain risks and uncertainties, and actual results may
differ materially. These risks and uncertainties include: Victory's
reliance on additional financing, as Victory has not achieve
profitability; risks associated with Victory's products, including
that they may pose a health risk; governmental regulations may impact
Victory's business; the market or consumers may not accept Victory's
products; Victory relies on a single class of products; existing or
pending patents may affect Victory's business; and other factors
disclosed in the Company's filings with the Securities and Exchange
Commission. Unless required by applicable law, Victory undertakes no
obligation to update or revise any forward-looking statements.
ICR, Inc.
James Palczynski
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