MediaMind: DG Peer39 Launches Fraud Prevention Attribute Helping Advertisers Identify and Avoid Bot Traffic in RTB Environments

 MediaMind: DG Peer39 Launches Fraud Prevention Attribute Helping Advertisers
              Identify and Avoid Bot Traffic in RTB Environments

DG Peer39 Launches Fraud Prevention Attribute Helping Advertisers Identify and
Avoid Bot Traffic in RTB Environments

Also Available  within  DG's  MediaMind Verification  Suite,  Providing  Safer 
Bidding for Advertisers

New York - October 22, 2013 - DG® (NASDAQ: DGIT), the world's leading
multi-screen advertising company, today announced the launch of fraud
prevention within the DG Peer39 data solution, allowing ad buyers to detect
and avoid bot traffic within auction environments. With the new capability,
advertisers will be protected from spending on non-human traffic, a problem
that costs the online ad industry an estimated $400 million annually.

The new fraud protection attribute is available across the 60 billion bid
requests that Peer39 analyzes on a daily basis, giving advertisers scale
across the entire publisher ecosystem. Peer39 sorts out non-human traffic -
impressions generated by so-called "bots" - and prevents advertisers from
placing a bid on that inventory.

"Everyone recognizes that fraud is an issue within real-time bidding
environments, and we wanted to do our part to keep advertisers safe from the
persistent problem," said Alex White, GM of data and trading, DG Peer39. "By
eliminating bot traffic from the impressions that are bid on, advertisers
should see improved performance and greater efficiency across the board."

Peer39 Fraud Prevention is available at no additional cost to customers
already using Peer39's Brand Safety and Custom Brand Safety data solutions,
which are available through most major ad buying platforms. All MediaMind
customers can utilize Peer39 as part of the MediaMind verification suite,
which includes other safety attributes, such as mature, profanity and hate

"Fraud prevention is a key tool in any marketer's arsenal, and we've made it a
point to make our marketing operating system compatible with all of the
best-in-class tools available,"said Greg Williams, co-founder, MediaMath and
SVP, OPEN Partnerships for MediaMath. "MediaMath prides itself on a strong
fraud prevention system, which gets even stronger with the advent and
availability of tools from trusted partners like Peer39."

About DG
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and
distribution platform, fueling campaign management across TV, online, mobile
and beyond. Through a combination of technology and services, DG empowers
brands and advertisers to work faster, smarter and more
competitively.Boasting the world's largest hybrid satellite and Internet
network for broadcast video delivery, DG's unparalleled campaign management
encompasses multiscreen ad delivery, cross-channel research and analytics, and
unified asset management. The DG product portfolio consists of two overarching
product lines for online and video campaign management: MediaMind and

With New York as a center of operations, DG is a global company that connects
over 14,000 advertisers and 7,400 agencies worldwide with their targeted
audiences through an expansive network of over 50,000 media destinations
across TV broadcast and digital advertising in 78 countries, managing
approximately ten percent of the world's media assets. For more information,

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Media Contact
Samson Adepoju, Communications and PR Manager, DG
Tel. 646-723-1922


This announcement is distributed by Thomson Reuters on behalf of Thomson
Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.

Source: MediaMind via Thomson Reuters ONE
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