New Seagate Breakthrough Fundamentally Alters Cloud Economics

  New Seagate Breakthrough Fundamentally Alters Cloud Economics

 Seagate’s Kinetic Open Storage Platform Delivers Radically Simpler and More
                         Efficient Cloud Architecture

Business Wire

CUPERTINO, Calif. -- October 22, 2013

Seagate Technology plc (NASDAQ:STX), a world leader in storage solutions,
today announced that it is redefining cloud storage infrastructure with the
unveiling of its internally developed Seagate^® Kinetic Open Storage platform.
A significant leap forward in scale-out storage architectures, the Seagate
Kinetic Open Storage platform simplifies data management, improves performance
and scalability while lowering total cost of ownership (TCO) of average Cloud
infrastructures by up to 50 percent.

“With the Seagate Kinetic Open Storage platform, our internal R&D teams have
designed an unique, first-of-its-kind storage architecture to enable cheaper,
more scalable object storage solutions that free up IT professionals from
having to invest in hardware and software they don’t need—while empowering
them with the most innovative storage technology available,” said Rocky
Pimentel, Seagate executive vice president and chief sales and marketing
officer. “This technology optimizes storage solutions for a new era of cloud
storage systems, while drastically reducing overall costs.”

The Seagate Kinetic Open Storage platform eliminates the storage server tier
of traditional data center architectures by enabling applications to speak
directly to the storage device, thereby reducing expenses associated with the
acquisition, deployment, and support of hyperscale storage infrastructures.
Companies can realize additional cost savings while maximizing storage density
through reduced power and cooling costs, and receiving potentially dramatic
savings in cloud data center build outs.

“At Yahoo, we’re always looking for new ways to improve efficiency and
simplicity of our infrastructure and we’re excited about Seagate’s Kinetic
Open Storage platform. Industry has proven time and again that Ethernet always
wins—seeing this down to the drive level is a fantastic optimization,” said
Kevin Graham, principle storage architect, Yahoo Infrastructure Group. “To
that point, we’ve been engaging with Seagate for the past several months on
how we can leap ahead of the architectural status quo to provide the most
efficient, reliable storage for our users.”

“Seagate's ambitious move into the storage platform space is a natural
extension to their core storage business and their new Kinetic Open Storage
platform is one that could redefine how data centers are architected going
forward,” said, Laura DuBois program vice president IDC Storage Systems,
Software and Solutions. “Implementing this technology will empower data
centers with more scalable solutions at an industry-low TCO—driving change in
the world of storage.”

The platform leverages Seagate’s expertise in hardware and software storage
systems to integrate a new key/value API – which will be open sourced - and
Ethernet connected with Seagate hard drive technology. Designed for rapid
implementation and deployment in any cloud storage software stack, this
technology can be deployed across a portfolio of storage devices enabling
system builders and software developers to design new solutions that will
deliver against a full array of cloud data center use cases.

Redefining hardware and software capabilities, the platform enables cloud
service providers and independent software vendors to optimize scale-out file
and object-based storage—simply and effectively. With the Kinetic Open Storage
platform, applications can now manage specific features and capabilities and
rapidly implement and deploy in any cloud storage software stack. The
technology also increases I/O efficiency by removing bottlenecks and
optimizing cluster management, data replication, migration, and active archive

To learn more about the Seagate Kinetic Open Storage platform or to download
tool kits and start developing an improved, simplified storage architecture

Strong Industry Support for Seagate Kinetic Open Storage Platform: In a
display of strong support for this new technology, the following leading open
source Cloud hardware and software providers are now developing on this
platform to improve the scale-out capabilities of storage architectures.

“Basho prides itself on being able to simplify data storage and operations,”
said Justin Sheehy, CTO for Basho Technologies, Inc. “With Seagate’s Kinetic
Open Storage platform, we are able to expand upon this mission and for the
first time develop applications that talk directly to the storage device. This
enables us to deliver a new class of storage unparalleled in the industry

“Dell is the leader in hyperscale data center solutions because we’re intently
focused on delivering cost-effective solutions, tailored to address our
customers’ workloads and maximize application performance, and the Seagate
Kinetic Open Source platform helps us on that mission,” said Tracy Davis, vice
president and general manager of Dell’s Data Center Solutions group. “By
implementing Kinetic technology into our customers’ hyperscale environments,
we are providing them with highly scalable solutions that reduce storage
complexity and cost through increased integration.”

“At EVault we are constantly seeking out the most innovative IT solutions that
will empower our company with the edge we need to succeed and Seagate’s Open
Kinetic Storage platform definitely delivers,” said Terry Cunningham,
president and general manager of EVault, a Seagate company. “We have been
engaged with this technology over the past several months and are a big
believer that it can truly optimize both new and existing storage platforms,
while providing more flexibility than traditional storage architectures.”

“Key/value data storage and IP interface drive modules are an important trend
for scale-out storage systems and Huawei has been a leader in delivering
massive storage systems with these technologies,” said Yuan Yuan, senior
director of Huawei’s IT Massive Storage. “We are excited to support Seagate's
Kinetic technology, which delivers extra benefits by integrating key/value and
Ethernet/IP into storage devices.”

“We are excited to integrate this technology into our products as we believe
that an open platform such as this is the future of storage,” said Steve
Ichinaga, senior vice president and general manager for Hyve Solutions.
“Implementing Seagate’s new Kinetic technology means we can design and build
industry-leading platforms that deliver truly optimized solutions for our
web-scale customers.”

“We are excited about Seagate's Kinetic Open Storage platform and the
potential it has to make open storage technology even more compelling,” said
Aaron Sullivan, principal engineer at Rackspace. “There is tremendous growth
in the cloud storage solutions market and it is great that Seagate shares the
same passion for open standards that Rackspace does.”

“Seagate has been a trusted partner for many years, and we are excited to
integrate this technology into our products,” said Jeff Thomas, senior vice
president of systems and solutions for Newisys, a division of Sanmina.
“Seagate’s new Kinetic Open Storage platform enables us to design cutting-edge
platforms that provide our customers with industry-leading freedom and
performance all while continuing to deliver robust, reliable solutions that
they can count on.”

“Supermicro is laser-focused on delivering optimal solutions for cloud data
centers and we are excited to implement Seagate’s Kinetic technology,” said
Charles Liang, CEO of Supermicro. “We believe that in working with Seagate on
this new object-storage technology, we can deliver significant advantage in
cost savings for scale-out storage.”

“The Kinetic Open Storage platform enables next-gen architectures for
deploying cloud storage, particularly software-defined storage,” said Joe
Arnold, CEO of SwiftStack. “With growing interest and adoption of open source
technologies, like OpenStack Object Storage, Seagate is proving its position
at the forefront of storage innovation.”

“In the last few years, we have been shipping an object-based storage solution
in our ClusterStor™ offering, and we clearly see object-based storage as a key
part of our future,” said Ernest Sampias, CEO for Xyratex. “What the Seagate
team is doing fits together nicely with our strategy. We are pleased to
partner with them and bring improved performance and scalability to our

About Seagate

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Jon Piazza, 408-658-1715
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