Publicis Groupe Acquires Beehive Communications, Accelerating Its Growth in
PARIS -- October 22, 2013
Publicis Groupe [Euronext Paris: FR0000130577] (Paris:PUB) announced today the
acquisition of Beehive Communications, one of India’s foremost independent
integrated communications agencies specializing in cutting edge marketing and
communications services for clients across South Asia. This marks Publicis
Groupe’s seventh acquisition in the country since mid-2012.
Founded in 2003, Beehive Communications boasts a roster of over 130 employees
providing creative integrated solutions: reputation management, media,
digital, brand activation and research. Beehive’s clients include over 50
brands and companies, notably Malaysia Tourism, General Motors, Korea Tourism,
Jubiliant Retail, India Bulls Finance and Bisleri, among others.
Headquartered in Mumbai, the agency also has a presence in Delhi and
Bangalore. Known for its ability to build expertise in important vertical
markets, as well as its speed and efficiency. Beehive has built a reputation
for growing and winning with clients. This acquisition marks another
significant step towards Publicis becoming the leading communications network
Beehive will be rebranded as Publicis Beehive and will operate as a unit
within Publicis Worldwide's global network. Under the direction of Beehive
Founder and CEO Sanjit Shastri, the current leadership team will continue to
lead the agency and will now report to Nakul Chopra, CEO of South Asia for
“Beehive brings both scale and strategic value to the Publicis offering in
India,” said Chopra. “Coming on the heels of our earlier moves, this is
another significant step towards realizing our goal of being counted among the
top agency networks in India. I look forward to partnering with Sanjit and his
team to build a stronger Publicis.”
“We are making significant strides toward achieving our goals in India,” said
Jean-Yves Naouri, COO Publicis Groupe. “By adding Beehive to the Publicis
network we will be able to capitalize on a great pool of talent and market
potential, as well as strengthen the unparalleled services we provide to our
“The wealth of experience and the best practices are perhaps the most
compelling reasons for us to become a part of the Publicis Worldwide," added
Shastri. "Our teams will now have the significantly added strength of one of
the world’s leading communications groups [with us] when we meet and interact
with clients. We see this translating quickly into excellent winning
strategies for our current and prospective clients.” concluded Shastri.
The Groupe has been working to increase its profile in the country, including
recent acquisitions of: Indigo Consulting (April 2012), Resultrix (August
2012), MarketGate (December 2012), iStrat (December 2012), Convonix (March
2013) and Neev (April 2013).
Publicis Groupe currently counts more than 3,200 permanent employees across
India, through the following global networks: BBH, Digitas, Leo Burnett,
MSLGROUP, Publicis Healthcare Communications Group, Publicis Worldwide,
Saatchi & Saatchi, Starcom MediaVest Group, and ZenithOptimedia.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in 108
countries, the Groupe employs 60,000 professionals.
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About Publicis Worldwilde
Publicis Worldwide ranks among the largest global marketing communications
companies. The network spans 82 countries with approximately 10,000 employees.
Its total offering includes advertising; interactive and digital marketing;
CRM and direct marketing. Publicis’ blue-chip client portfolio includes some
of the world’s best known companies: Airbus, Coca-Cola, HP, LG, L’Oréal,
Luxottica, Nestlé, Orange, P&G, PayPal, Renault, Siemens, Pernod-Ricard,
sanofi-aventis, UBS, Teléfonica.
About Beehive Communications
Beehive is an integrated communications company offering 360 degree
communications solutions to brands and organisations - that leverage Above the
Line, Below the Line and Digital amplification opportunities. The services we
offer include research, strategy, planning, media, creative and
implementation.Currently the Beehive team of over 130 operates through its
head quarters in Mumbai and offices inDelhi and Bangalore. Beehive works with
an impressive array of clients that include Malaysia Tourism, Korea Tourism,
Gujarat Tourism, Himachal Tourism, Centuary Mattresses, MACC ( Maya Academy),
Indiabulls Finance, Bisleri, General Motors, CCNG, Krispi Kream Doughnuts,
Jubiliant Retail (Total SuperStores), Everest Roofing Systems, Mantri
Developers (Bangalore), MT Educare Ltd, Hard Rock Cafe, Shiro's, Kesari Travel
Company, and several others.
Peggy Nahmany, + 33 (0)1 44 43 72 83
Martine Hue, + 33 (0)1 44 43 65 00
Stéphanie Constand-Atellian, + 33 (0)1 44 43 74 44
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