Yahoo Joins the Ads Integrity Alliance

  Yahoo Joins the Ads Integrity Alliance

   Yahoo teams up with Facebook, Google, and Microsoft in promoting online
                              advertising safety

Business Wire

CAMBRIDGE, Mass. -- October 22, 2013

Yahoo is the latest industry leader to join the Ads Integrity Alliance, a
growing coalition focused on protecting Internet users from deceptive and
harmful ads. Launched in 2012, the Ads Integrity Alliance provides a forum
where industry players can share their expertise in protecting consumers from
malware, scams, and counterfeit goods and in building trust in online
advertising. Alliance members, such as Facebook, Twitter, Microsoft, and the
Better Business Bureaus, work together to develop best practices and share
threat information. They also create a common language and understanding of
online advertising safety for the industry and Internet users.

"Yahoo is thrilled to join the Ads Integrity Alliance,” said Megan Cristina,
Yahoo’s Senior Director of Ad Policy, Trust and Safety. “At Yahoo, we're
committed to protecting our users from misleading and potentially harmful
advertisements, and we look forward to collaborating with other Alliance
members to find innovative ways to promote safe online experiences."

With Yahoo’s participation, the Alliance adds another strong voice to the
dialogue. “Yahoo, with its rich Internet history and display advertising
leadership, has a welcome place at the Ads Integrity Alliance table,” said
Bryan Gulachenski, the Alliance Executive Committee Chair and StopBadware
Executive Director. “Yahoo's expertise will add further depth to Alliance
effortsto counter bad actors and their attempts to undermine the integrity of
online advertising.”

About the Ads Integrity Alliance

The Ads Integrity Alliance launched in 2012 and serves as a resource for
online platforms seeking to protect users and website publishers from
deceptive or harmful ads. Members include AOL, Council of Better Business
Bureaus, Facebook, Google, the Interactive Advertising Bureau (IAB),
Microsoft, The Media Trust, TRUSTe, Twitter, and Yahoo. Operations of the
Alliance are managed by StopBadware, a nonprofit organization promoting web
safety. For more information, visit


Ads Integrity Alliance
Jen Bowen Flynn, 617-401-2607
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