adidas AG: adidas Group announces management changes in Western Europe and North America

  adidas AG: adidas Group announces management changes in Western Europe and
                                North America

adidas AG / adidas AG : adidas Group announces management changes in Western
Europe and North America . Ad hoc announcement according to § 15 WpHG.
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adidas Group announces management changes in Western Europe and North America

Herzogenaurach, October 22, 2013 - The adidas Group today announced changes to
its management  team in  Western Europe  and  North America.  As part  of  the 
company's strategic business plan Route 2015, these key initiatives will  help 
the adidas Group to maximise  the potential of its  brands in its two  largest 

Western Europe: To lead the game and to be closer to customers and  consumers 
than ever before, the adidas Group is creating a new market structure: Western
Europe, consisting of Central, North, South, France and Iberia.

"Consumer behaviour is changing fast in Europe: country borders are  becoming 
less relevant for our consumers and customers. To continue to lead the game on
our home turf, we  have decided to  go forward with  one aligned strategy  for 
Western Europe. I  am convinced that  our new  set-up will make  us even  more 
attractive for consumers and customers in Western Europe and will enable us to
further extend our leadership position in this important region," said Herbert
Hainer, CEO of the adidas Group.

Gil Steyaert (50), currently  Managing Director North  for the adidas  Group, 
has been appointed as Managing  Director Western Europe effective November  1, 
2013. In this  position, Gil  Steyaert will  report to  Roland Auschel,  Board 
Member for Global Sales, and will be based out of Herzogenaurach. All  Western 
European Managing Directors will report directly to Gil Steyaert. Gil Steyaert
joined the adidas  Group in  1999 as Joint  Managing Director  for France.  In 
January 2003,  he  became Managing  Director  North (UK+Ireland,  Benelux  and 
Scandinavia) where he leaves a strong and successful legacy.

Following Gil Steyaert's appointment, Gavin  Thomson (48) has been  appointed 
as new Managing Director  Market North effective January  1, 2014. In his  new 
role, Gavin Thomson will report to Gil Steyaert. Most recently, Gavin  Thomson 
has played a critical  role in building the  Global Wholesale function of  the 
adidas Group. His appointment as Managing Director Market North marks a return
to his adidas Group home roots, where he began his career in 1995.

North America: To maximise the potential  of both adidas and Reebok in  North 
America, the adidas  Group is uniting  both brands under  one management  team 
with immediate effect. This move  follows the introduction of Joint  Operating 
Models in all other markets. 

"Our goal is to strengthen our business, to invest in our brands and to enable
faster growth for both brands by winning  our key consumers - the High  School 
Kid for adidas, the Fit Generation for Reebok and avid sports fans through our
Sports Licensed Division. With this  new organisational structure, we  ensure 
that both the adidas and Reebok  brands remain separate and distinctive  while 
leveraging the  Group's  strengths.  This  new set-up  will  make  our  Group 
stronger and grow our business faster in the U.S.," said Herbert Hainer.

Patrik Nilsson (49), currently  President of adidas  North America, has  been 
appointed President adidas Group North America and will lead the newly  united 
organisation. He will also assume global responsibility for Reebok-CCM Hockey.
In his new role,  Patrik Nilsson will continue  to report directly to  Herbert 
Hainer, CEO of the adidas Group. Patrik  Nilsson has a proven track record  of 
success in the  U.S., spearheading  double-digit growth for  the adidas  North 
America business. Patrik Nilsson was  named President of adidas North  America 
in January 2007  and has  had a  long and  successful career  with the  adidas 
brand, beginning in 1991 as Head of Sales and Marketing at adidas Sweden.

After 23 successful  years at the  adidas Group, Uli  Becker (50),  currently 
President of Reebok North  America, has decided to  leave the adidas Group  to 
pursue new career and business opportunities. 

"We would like to thank Uli for his leadership, expertise and the many
contributions he has made to the success of the adidas Group over the last 23
years in his various roles at adidas and Reebok in marketing and sales. We
wish him all the best for his future endeavours," commented Herbert Hainer.

About the adidas Group

The adidas Group is a global leader in the sporting goods industry, offering a
broad portfolio  of footwear,  apparel and  hardware for  sport and  lifestyle 
around the core  brands adidas,  Reebok, TaylorMade,  Rockport and  Reebok-CCM 
Hockey. Headquartered in Herzogenaurach, Germany, the Group employs more  than 
46,000 people across the globe and generated sales of €14.9 billion in 2012.



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