Under Armour Names Kip Fulks President of Product and Henry Stafford President of North America

Under Armour Names Kip Fulks President of Product and Henry Stafford President
                               of North America

Brand also bolsters senior executive team with two new additions, continuing
its drive for expanded international and domestic growth

PR Newswire

BALTIMORE, Oct. 22, 2013

BALTIMORE, Oct. 22, 2013 /PRNewswire/ --Under Armour (NYSE:UA), the leading
performance apparel, footwear and accessories brand, announced today that two
of its top leaders are assuming elevated roles within the organization. Kip
Fulks has added President of Product to his current responsibilities as Chief
Operating Officer, while Henry Stafford is now serving as President of North
America. In these new positions, Mr. Fulks will further leverage his
leadership experience in Product, Innovation, Supply Chain and IT, and
Stafford will oversee North America Wholesale, Retail Marketing, Global Retail
and Global E-Commerce.

(Logo:http://photos.prnewswire.com/prnh/20110127/NE37387LOGO)

Further enhancing its senior executive team, Under Armour also announced the
addition of Susie McCabe as Senior Vice President, Global Retail and Jason
LaRose as Senior Vice President, Global E-Commerce.

As Kevin Plank's first partner, Mr. Fulks was instrumental in building Under
Armour's operations function. Throughout the years, Fulks expanded his role to
include Innovation and Product. Under his leadership, Under Armour has
continually elevated the field of play through theintroductionof
cutting-edge products including Armour39™, SpeedForm and ColdGear®Infrared.
As COO and President of Product, he will drive the integration of product
development, design, technology and supply chain, while building on the
brand's dedication to best-in-class service.

During his tenure at Under Armour, Mr. Stafford has played a vital role in
driving and implementing the launch of break-through product innovations,
including Charged Cotton®, Charged Cotton Storm®, UA coldblack® and Armour
Bra™. As President of North America, Mr. Stafford will build a merchandising
team and capability for Under Armour North America in addition to his
executive responsibility across E-Commerce, Retail, Wholesale and Retail
Marketing.

"I am extremely proud to elevate two outstanding, established leaders within
our organization, while also adding great new talent to our executive team,"
said Kevin Plank, CEO and Founder, Under Armour."Henry Stafford has played
an instrumental role in launching our industry's most innovative apparel
platforms, and Kip has provided superiorleadership inproductdevelopment and
operationssince the brand's inceptionand continues to drive game changing
technology."

Ms. McCabe and Mr. LaRose both have impressive track records with some of the
industry's top brands and retailers. Ms. McCabe's extensive management
experience includes over 16 years with Ralph Lauren Corporation, including
President Factory Store Concepts, where she led the strategic direction and
operation of the brand's factory stores across the US and Europe. In her new
role, Ms. McCabe will be responsible for Under Armour's brand house and
factory house stores across the US and for the company's global retail
strategy.

Mr. LaRose joins Under Armour from Express, where he served as Senior Vice
President of E-Commerce. Prior to Express, Mr. LaRose was the Vice President
of Multi-Channel and International, Online with Sears. As Senior Vice
President, Global E-Commerce at Under Armour, Mr. LaRose will oversee the
global standard for all online consumer experiences and will be responsible
for driving web business and strategies to further connect with the brand's
core consumer.

About Under Armour, Inc.
Under Armour^® (NYSE: UA) is a leading developer, marketer, and distributor of
branded performance apparel, footwear, and accessories. The Company's products
are sold worldwide and worn by athletes at all levels, from youth to
professional, on playing fields around the globe. The Under Armour global
headquarters is in Baltimore, Maryland. For further information, please visit
the Company's website atwww.ua.com.

SOURCE Under Armour, Inc.

Website: http://www.ua.com
Contact: Diane Pelkey, Under Armour, Inc., 410-246-5927,
dpelkey@underarmour.com; Erin Wendell, Under Armour, Inc., 410-454-6570,
ewendell@underarmour.com
 
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