DHL and Canadian Industry Experts Kick Off World MasterCard Fashion Week with 3rd Edition of DHL Fashion Industry Panel

DHL and Canadian Industry Experts Kick Off World MasterCard Fashion Week with 
3rd Edition of DHL Fashion Industry Panel 
- DHL kicks off Fashion Week with panel discussion on the business of
Canadian fashion  
- DHL teamed up with George Brown College students to create unique
couture from DHL shipping and packing materials  
- Partnership with George Brown College supports careers of
up-and-coming Canadian designers with scholarships 
TORONTO, ONTARIO -- (Marketwired) -- 10/22/13 -- As top designers
from Canada and around the world unveil their Spring 2014
collections, DHL returns as a sponsor and Official Logistics Provider
for World MasterCard Fashion Week, where it will host the third DHL
Fashion Industry Panel. The panel, consisting of Canadian designers
and industry executives, will discuss the challenges facing designers
entering the industry, with a specific focus on financial pitfalls
and navigating the online eCommerce space. DHL has also partnered
with George Brown College on a design contest to support the
education and career development of three up-and-coming Canadian
"Fashion is one of the most challenging industries for a young
entrepreneur to enter and be successful," said Greg Hewitt, President
of DHL Express Canada. "With the DHL Fashion Industry Panel we bring
together Canadian experts, including top designers, who share their
experience and advice on the challenges these entrepreneurs will face
-- as well as the solutions that have allowed them to thrive."  
The DHL panel discussion will be moderated by Leesa Butler from
Fashion Group International and include: 
- Stephan Caras, designer  
- Adam Taubenfligel, Triarchy  
- Jarrad Clark, Global Creative Director, IMG Fashion  
- Mark Zimmerman, Senior Advisor & CIO at MaRs  
- Greg Hewitt, President of DHL Express Canada  
The panelists will discuss the state of the industry, challenges for
new entrants of breaking into the business, navigating the global
landscape when it comes to e-commerce and a comprehensive online
platform, and key brand promotion strategies behind starting a new
label. Panelists will also examine how a company like DHL can help
young designers overcome logistical challenges and the importance of
having a strong partner with fashion expertise. 
"Behind the glamour of the red carpet and global runways is an
incredibly demanding schedule and DHL excels at delivering the
collections anywhere in the world, whether it's for a renowned
designer or small entrepreneur just starting out," said Jarrad Clark,
Global Creative Director for IMG Fashion Events and Properties. "Its
worldwide network, knowledge and experience of the fashion industry
have proved invaluable to our designers during World MasterCard
Fashion Week." 
DHL's commitment to supporting emerging fashion designers also led to
a partnership on a design contest with the School of Fashion Studies
at George Brown College. Students were tasked with creating Haute
Couture looks using DHL colours and materials. Students uploaded
their designs online, where users voted for their favourites. The top
five contest finalists will be present at the DHL Fashion Industry
Panel, where their designs will be judged by the attending panelists.
The overall winner will receive a $4,000 scholarship to George Brown
College and will spend a day at World MasterCard Fashion Week
shadowing Triarchy's Adam Taubenfligel. The second place finalist
will receive a mentoring session from Adam and a $2,000 scholarship,
and the third runner up will receive a $1,000 scholarship.  
DHL has developed specific logistics solutions to meet the demanding
needs of the fashion sector. As a global company operating in 220
countries worldwide, DHL can deliver optimized supply chains, reduced
lead times and easy access to new markets for up-and-comers and
established fashion icons. DHL's fashion industry solutions include
distribution centre management, international supply chain
management, analysis and design, e-commerce management and a European
Fashion Network that delivers over 200 million garments per year. 
DHL - The Logistics company for the world 
DHL is the global market leader in the logistics industry and "The
Logistics company for the world". DHL commits its expertise in
international express, air and ocean freight, road and rail
transportation, contract logistics and international mail services to
its customers. A global network composed of more than 220 countries
and territories and about 285,000 employees worldwide offers
customers superior service quality and local knowledge to satisfy
their supply chain requirements. DHL accepts its social
responsibility by supporting environmental protection, disaster
management and education. 
DHL is part of Deutsche Post DHL. The Group generated revenue of more
than 55 billion euros in 2012.
DHL Corporate Communications - Americas
Verena Huetteneder
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Argyle Communications
Marc Budgell
416-968-7311 Ext. 239
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