SAP and SAS to Extend the Power of the Real-Time Enterprise With Strategic Partnership

  SAP and SAS to Extend the Power of the Real-Time Enterprise With Strategic

Companies to Deliver Innovative, High-Performance Solutions that Combine SAP
HANA® Platform With Industry Applications from SAS

PR Newswire

LAS VEGAS and CARY, N.C., Oct. 22, 2013

LAS VEGAS and CARY, N.C., Oct. 22, 2013 /PRNewswire/ --SAP AG (NYSE: SAP) and
SAS have unveiled a strategic partnership that is expected to advance
in-memory data analysis capabilities for businesses across industries. SAP and
SAS will partner closely to create a joint technology and product roadmap
designed to leverage the SAP HANA® platform and SAS analytics capabilities. By
incorporating the in-memory SAP HANA platform into SAS applications and
enabling SAS' industry-proven advanced analytics algorithms to run on SAP
HANA, decision makers will have the opportunity to leverage the value of
real-time data analysis within their existing SAS and SAP HANA environments.
The announcement was made at SAP® TechEd, being held October 21-25 in Las


SAP and SAS are leaders for in-memory platform technology, advanced analytics
and business applications. The collaboration between SAS and SAP is expected
to harness the power of combined platforms while helping to eliminate data
movement, duplication and reconciliation. It will also enable massive
parallelization of computationally intense workloads, all in-memory, enabling
new Big Data solutions that could not previously be delivered.

The in-memory functionality is designed to improve data scientists'
productivity by accelerating model development, iteration and deployment. The
single environment for business applications and advanced analytics is
expected to also vastly simplify IT landscape, help reduce costs and deliver
real-time performance.

"The partnership of SAS, the market-leading advanced analytics provider, with
SAP will simplify Big Data and analytics efforts by reducing data movement and
allowing for faster decision-making," said Henry Morris, Senior Vice
President, Worldwide Software and Services, Research, IDC. "It can be more
efficient to move the model to the data than the data to the model.This
relationship will significantly drive value to joint customers."

SAS and SAP plan to execute a co-sell pilot program to engage select joint
customers to validate SAS applications running on SAP HANA. The goal of this
program is to build and prioritize the two firms' joint technology throughout
2014, in particular for industries such as financial services,
telecommunications, retail, consumer products and manufacturing. The
applications are expected to target business areas that require a combination
of advanced analytics running on an in-memory platform that will be designed
to yield high value results. Such opportunities exist in customer
intelligence, risk management, asset management and anti-money laundering,
among others.

"Combining the power of SAP HANA platform with SAS advanced analytics
applications is the first wave of innovation we plan to deliver to our joint
customers," said Bill McDermott, Co-CEO and member of the Executive Board of
SAP AG. "With the powerful capabilities that the two companies plan to deliver
jointly , the opportunities are endless."

In-memory functionality allows businesses the ability to handle large data
sources while also supporting real-time analytics.

"SAS and SAP can help companies manage the massive volumes of information they
are constantly dealing with and make sense out of it," said Jim Goodnight, SAS
CEO. "Between our two companies, we have the expertise and the products to
help ensure that our customers can see and act on the power of performing
advanced data analysis within their database and not outside of it."

For more information, including additional announcements and coverage from SAP
TechEd Las Vegas, visit the SAP Newsroom.

About SAS
SAS is the leader in business analytics software and services, and the largest
independent vendor in the business intelligence market. Through innovative
solutions, SAS helps customers at more than 65,000 sites improve performance
and deliver value by making better decisions faster. Since 1976 SAS has been
giving customers around the world THE POWER TO KNOW^®. SAS and all other SAS
Institute Inc. product or service names are registered trademarks or
trademarks of SAS Institute Inc. in the USA and other countries. ® indicates
USA registration. Other brand and product names are trademarks of their
respective companies. Copyright © 2013 SAS Institute Inc. All rights reserved.

SAP® TechEd in 2013: Las Vegas, Amsterdam, and Bangalore
SAP customers, partners, and technical experts are expected to convene at SAP®
TechEd in 2013, the company's premier technical conference. Hands-on
workshops, demo-driven lectures, and Q&A sessions on the latest developments
in analytics, mobile, cloud, database, and in-memory computing enable SAP
TechEd attendees to enhance their skills while making valuable connections
with peers and IT experts from the SAP community. SAP TechEd is being held in
Las Vegas, Nevada, from October 21-25, and will be held in Amsterdam,
Netherlands, from November 5-7; and Bangalore, India, from December 11-13.
Follow SAP TechEd on Twitter at @SAPTechEd and join the conversation at

Follow SAP on Twitter at @sapnews.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 251,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit

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For more information, press only:
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SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT;
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