SAP Unveils Three Dimensions of New Innovation for SAP HANA® Platform

    SAP Unveils Three Dimensions of New Innovation for SAP HANA® Platform

Latest Release of SAP HANA® To Deliver Beautiful User Experience, Powerful
Capabilities and Simplified Deployment Options

PR Newswire

LAS VEGAS, Oct. 22, 2013

LAS VEGAS, Oct. 22, 2013 /PRNewswire/ -- SAP AG (NYSE: SAP) today entered a
new era of beauty, power and simplicity with advances on three fronts, all
aimed at enhancing the overall experience with the SAP HANA® platform. A
visually appealing, intuitive and intelligent user experience with SAP Fiori™
apps, simplified cloud-based deployment options for the infrastructure of SAP
HANA and powerful new features in service pack 7 (SP7) for SAP HANA are all
intended to address the needs of the real-time enterprise for customers,
developers, startups and partners alike. The announcement was made at SAP®
TechEd, being held October 21-25 in Las Vegas.

(Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

"It is incredible to seethousands of customers, startups, partners and
developers, as well as more than a million students,touching SAP HANA every
day," said Dr. Vishal Sikka, member of the Executive Board of SAP AG, Products
& Innovation. "With this latest release of SAP HANA, we enhance our users'
experience with beautiful design and simplify access to all the powerful new
features of the platform. We are achieving the unprecedented ability to
calculate in real time things that were previously unimaginable with SAP HANA
on 10,000 CPU cores. This is quite literally making the impossible possible.
This is the 'SAP HANA Effect' and it is changing the landscape of IT."

SAP Helps Customers Create Beautiful Apps, Launching Design Services
Based on the success and demand for SAP Fiori, SAP is now launching user
experience (UX) design services to help customers take advantage of the
"design thinking" approach. The services will consist of a team of
professional designers working alongside customers in an innovative and
collaborative model with real end-user participation to develop compelling
user experiences across any app or solution. The team will bring together
innovative design methodologies, including design thinking, user research,
interaction design and visual design, to create end user-focused business
scenarios and apps. The team will work with customers to extend existing SAP
solutions with new user interfaces, to co-innovate and to wholly create new
apps and solutions.

"We have the tools and technologies to support a user-centered design
methodology," said Ben Salter, head of Enterprise Architecture and Application
Development, Valero Energy. "Now we have to change the way we engage. Design
skills are rapidly becoming the premium."

Doing More With Less: Simplifying the Custom Application Development
Experience
With SP7 for SAP HANA, the open application development experience is planned
to be broadened and is intended to be language-agnostic. Developers shall be
able to take advantage of the core data services (CDS) and pre-packaged data
quality libraries to foster reuse and rapid development.

Furthermore, SAP HANA smart data access technology has been enhanced with the
capability to write, and has been extended to include sources such as Oracle
and Microsoft SQL Server. Smart data access also provides tighter Hadoop
integration via Hortonworks. To further expand the use of data, SAP has also
added the ability to create custom text analysis dictionaries for processing
unstructured data the way business applications need it.

Simplify Mission-Critical Deployments in Enterprise Data Centers
With SAP HANA SP7, SAP plans to continue to add new features supporting high
availability/disaster recovery (HA/DR) deployment, such as snapshots and logs
for replay, as well as cascading system replication for complex multi-host
metro and stretch cluster configurations. New unified install/patching tools
and enhanced monitoring of operations continue to simplify the administrative
experience.

In addition to delivering SAP HANA as a packaged appliance, SAP plans to help
further reduce data center costs by re-purposing customers' enterprise storage
with the SAP HANA tailored data center integration application. SAP HANA
customers shall be able to plan and validate customized storage configurations
for SAP HANA with SAP partners for enterprise storage and the SAP HANA
appliance. Furthermore, SAP is beginning the pilot program for the next phase,
which shall focus on inclusion and reuse of enterprise networking into the
infrastructure design of SAP HANA. More information on SAP HANA tailored data
center integration is available at www.saphana.com.

SAP To Introduce New Cloud Infrastructure Services for Quick, Affordable
Access to SAP HANA
To address the fast and nimble nature of today's market, SAP plans to
introduce new subscription-based options for the infrastructure of SAP HANA to
allow simpler deployment in a matter of minutes. Customers, startups and
partners are envisioned to bring their SAP HANA license and access
infrastructure directly from the SAP HANA® Marketplace. Scale, access and
payment shall be simpler and based on the customer's requirements.

  oInfrastructure service from SAP is planned to be available for 128 GB, 256
    GB, 512 GB and 1 TB instances of main memory and are planned to be backed
    by SAP-managed certified infrastructure and enterprise support. They are
    available for private beta today.
  oTo offer even more choice, SAP HANA infrastructure is also planned for
    availability from 244 GB to 1.2TB instances of main memory via the Amazon
    Web Services public cloud.
  oThe new cloud offerings shall complement the previously announced SAP
    NetWeaver® Business Warehouse application powered by SAP HANA, which today
    is available on a free trial basis, also on SAP HANA Marketplace.

To learn more, visit www.saphana.com. For more information, including
additional announcements and coverage from SAP TechEd Las Vegas, visit the SAP
Newsroom.

SAP® TechEd in 2013: Las Vegas, Amsterdam, and Bangalore
SAP customers, partners, and technical experts are expected to convene at SAP®
TechEd in 2013, the company's premier technical conference. Hands-on
workshops, demo-driven lectures, and Q&A sessions on the latest developments
in analytics, mobile, cloud, database, and in-memory computing enable SAP
TechEd attendees to enhance their skills while making valuable connections
with peers and IT experts from the SAP community. SAP TechEd is being held in
Las Vegas, Nevada, from October 21-25, and will be held in Amsterdam,
Netherlands, from November 5-7; and Bangalore, India, from December 11-13.
Follow SAP TechEd on Twitter at @SAPTechEd and join the conversation at
#SAPTechEd.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 251,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

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