E*TRADE Financial Earns A+ Rating in Educational Resources for Investors

  E*TRADE Financial Earns A+ Rating in Educational Resources for Investors

Company earns top honors among brokers in Corporate Insight’s recent e-Monitor
                                    report

Business Wire

NEW YORK -- October 21, 2013

E*TRADE Financial Corporation (NASDAQ: ETFC) today announced it earned an A+
rating for its Investor Education Center from Corporate Insight, Inc. in its
September 2013 e-Monitor report. The study examined the investor education
resources of 13 brokerage firms, focusing on website content available to
logged-in customers. Judging criteria included accessibility, content and
format.

"The combination of central location, easy navigation, robust offerings and
varied content makes the E*TRADE Education Center one of the best of all firms
covered in this report,” reads Corporate Insight’s recent e-Monitor study.
Corporate Insight goes on to cite E*TRADE’s ability for customers to sort and
find the right information quickly as reasons for the high mark.

“Our goal is to deliver insight and education that helps customers invest
wisely,” said Lena Haas, SVP, Retirement, Investing and Savings at E*TRADE.
“This A+ designation is not just a reflection of the high-quality content
customers can find on our site – it is an indication to any investor that no
matter what their goals are, at E*TRADE they can get the resources they need
to execute smart investing and trading decisions.”

E*TRADE’s Investor Education Center provides articles, demonstrations, online
courses, tutorials, videos, webinars, and webcasts designed to empower
investors in managing and monitoring their investments. These resources are
available to all online users and do not require a log-in for access. To learn
more, visit www.etrade.com/education.

About E*TRADE Financial

The E*TRADE Financial family of companies provides financial services
including online brokerage and related banking products and services to retail
investors. Specific business segments include Trading and Investing and
Balance Sheet Management. Securities products and services are offered by
E*TRADE Securities LLC (Member FINRA/SIPC). Bank products and services are
offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its
subsidiaries and affiliates. More information is available at www.etrade.com.
ETFC-G

No information accessed through the articles in the E*TRADE Education Center
constitutes a recommendation by E*TRADE Securities to buy, sell or hold any
security, financial product or instrument discussed therein. Investing in
securities involves risk, including the potential loss of principal. All
trading and investment decisions are the responsibility of the individual
account holder.

About Corporate Insight

Corporate Insight provides competitive intelligence and user experience
research to the nation’s leading financial institutions. For more than two
decades, the firm has tracked technological developments in the financial
services industry, identifying best practices in online banking and investing,
online insurance, mobile finance, active trading platforms, social media and
other emerging areas. The firm helps its clients – including 70% of the
financial services firms in the Fortune 500 – to remain at the forefront of
industry trends and improve their competitive position. For more information,
please visit www.corporateinsight.com.

Important Notices

E*TRADE Financial, E*TRADE and the E*TRADE logo are trademarks or registered
trademarks of E*TRADE Financial Corporation.

© 2013 E*TRADE Financial Corporation. All rights reserved.

Contact:

E*TRADE Financial Corporation
E*TRADE Media Relations
Thayer Fox, 646-521-4418
thayer.fox@etrade.com
or
E*TRADE Investor Relations
Brett Goodman, 646-521-4406
brett.goodman@etrade.com