The9 Limited Announces Signing of Non-Binding Term Sheet with Strategic Investor Shanghai Oriental Pearl Culture Development

   The9 Limited Announces Signing of Non-Binding Term Sheet with Strategic
        Investor Shanghai Oriental Pearl Culture Development Co., Ltd.

PR Newswire

SHANGHAI, Oct. 21, 2013

SHANGHAI, Oct. 21, 2013 /PRNewswire-FirstCall/ -- The9 Limited (NASDAQ: NCTY)
("The9"), an online game developer and operator, today announced that it has
entered into a non-binding term sheet for the possible issue of common shares
by Red5 Studios, Inc. ("Red 5"), a subsidiary of The9, to Shanghai Oriental
Pearl Culture Development Co., Ltd., ("Oriental Pearl") and the possible sale
to Oriental Pearl by certain shareholders of Red 5 for an aggregate of
US$23,945,700 investments. The pre-money valuation of the MMO game Firefall
developed by Red5 is US$100,000,000. Upon the completion, Oriental Pearl will
be a 20.01% minority shareholder of Red 5 and Red 5 will still be a subsidiary
of The9.

Oriental Pearl is a wholly-owned subsidiary of Shanghai Oriental Pearl (Group)
Co., Ltd. (SH: 600832), which is a public company listed in China and is
engaged in culture and entertainment industry in China.

This transaction is subject to due diligence and other related works. There
can be no assurance that definitive investment documents will be entered into
by the parties, or that the proposed transaction will be completed.

About The9 Limited

The9 Limited is an online game developer and operator. The9 develops and
operates, directly or through its affiliates, its proprietary MMO games
including Firefall and Qiji2. The9 also develops and operates web games and
social games. In 2010, The9 established its Mobile Internet Unit to focus on
mobile internet business. The9 develops and operates three mobile platforms
under The9's Mobile Internet Unit including mobile game platform The9 Game
Zone, mobile advertising platform Juzi and mobile reading platform KingReader.
In 2013, The9 formed a joint venture with Shanghai ZTE to develop and operate
Smart TV business.

About Firefall
Firefall, a sci-fi shooter based in an open sandbox, multiplayer world,
features hi-tech gunplay and abilities in an all-out war simulation between
players and a huge invading NPC army known only as The Chosen. Created by a
AAA team lead by the former Team Lead of World of Warcraft, Mark Kern, and
original Tribes 1 & 2 Lead Designer, Scott Youngblood, Firefall promises a
never before seen original genre blending the best of true shooter gameplay
with rich MMO world elements.

About Red 5 Studios
Red 5 Studios is an online entertainment company located in California, driven
by their motto to "Change Everything, Create Fun." Red 5 Studios drives a
perpetual revolution to create fresh new gaming experiences and innovations
that change the way we play and experience games. "We change everything,
challenging old conventions and disrupting our own industry. We do this,
because we seek nothing less than total gamer satisfaction, entertainment and
fun." Visit www.red5studios.com for more information.

For further information, please contact:

Ms. Phyllis Sai
Manager, Investor Relations
The9 Limited
Tel: +86 (21) 5172-9990
Email: IR@corp.the9.com
Website: http://www.corp.the9.com/

SOURCE The9 Limited

Website: http://www.corp.the9.com
Website: http://www.red5studios.com
 
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