United Arab Emirates' Expo Centre Sharjah Supporting Some of the Region's Most
Highly-Trafficked Cultural and Business Events With
Wi-Fi From Meru Networks
DUBAI, UNITED ARAB EMIRATES -- (Marketwired) -- 10/21/13 -- GITEX
2013 -- Meru Networks(R) (NASDAQ: MERU), a leader in Wi-Fi
networking, today announced that the Expo Centre Sharjah, the United
Arab Emirates' (UAE) first exposition center, has chosen Meru to
support its growing calendar of cultural and business-focused events.
Expo IT management selected Meru over other wireless vendors to
replace a network from Motorola after a series of rigorous tests.
"We needed a highly-reliable, extremely high-performance Wi-Fi system
to support the needs of our vendors and attendees, all of whom use
multiple mobile devices while in the exhibition hall," said Faisal
P.K., IT manager for the Expo Centre Sharjah. "It is not at all
uncommon for us to see more than 5,000 concurrent sessions on the
network, and the other vendors we tried simply could not support that
level of mobile device density."
The network is also extensively used by the Expo marketing staff, who
tour events with wireless cameras and smartphones, taking photographs
and videos and posting them to facebook, Twitter, Instagram and
LinkedIn to promote the activities in real-time. This practice,
extremely challenging without a powerful Wi-Fi network, increases
attendance at the events and raises the commercial and cultural
profile of the Sharjah Emirate.
"It's so simple, and yet so effective," said Sheikha Azza Al-Qassimi,
director of human resources and supporting services for the Expo
Centre Sharjah. "For example, today is women's day at the annual
Watch and Jewelry Expo. My staff is photographing diamonds and other
jewels and posting them to our social media sites. It is increasing
footfall, and would be impossible without the Meru network."
Established in 1977 by the Sharjah Chamber of Commerce, the Expo
houses six separate exhibition halls with more than 26,000 square
meters of indoor exhibits space. The center was initially created to
host the Sharjah Book Fair, the region's premier international
literary conference and exhibition, drawing as many as 100,000
attendees to the Emirate annually. The center now hosts 20 events
annually, focused on a broad range of topics including automobiles,
employment, the environment, health and wellness, jewelry and
manufacturing, every year.
Uninterrupted Service for Guests and Staff
Wi-Fi coverage and
consistency of connection are always prime concerns in hospitality,
as the overwhelming majority of hotel and conference center guests
have told the industry. Survey after survey returns the same result:
people simply will not visit a property that has sub-par Wi-Fi
service. Meru's patented single-channel architecture helps ensure
uninterrupted service for guests and staff with wireless coverage
that is consistently high-performing across entire properties, with
no dead zones. Meru's Wi-Fi is designed to permit guests to roam the
property seamlessly with no dropped connections, making it perfect
for streaming video and other bandwidth-intensive activities.
"The Expo Centre Sharjah is one of the region's best known and most
well-travelled conference facilities, and ensuring the availability
of high-performance and reliable wireless connectivity for vendors
and attendees is critical to its success," said Zakir Lokare,
director of the Middle East and Africa region at Meru. "We are
pleased that Expo IT management chose Meru to support the thousands
of vendors and attendees that fill their halls every year."
For more information about Meru Hospitality Wi-Fi Solutions, see:
About Meru Networks
Meru Networks (NASDAQ: MERU) is a market leader
in the development of mobile access and virtualized Wi-Fi solutions.
Meru's MobileFLEX wireless architecture addresses the ever-growing
need for higher bandwidth and higher client densities. The Meru
Identity Manager solution greatly simplifies secure device
on-boarding and the company's unique Context-aware Application Layers
enable dedicated channel assignments for specific applications,
devices and usage scenarios. Meru customers include Fortune 500
businesses as well as leaders in education, healthcare and
hospitality. Founded in 2002, Meru is headquartered in Sunnyvale,
Calif., with operations in North America, Europe, the Middle East,
Asia Pacific and Japan. Visit www.merunetworks.com or call (408)
215-5300 for more information.
Copyright 2013 Meru Networks, Inc. Meru Networks and Meru are
registered trademarks of Meru Networks, Inc. in the United States.
All other trademarks mentioned in this document are the property of
their respective owners.
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