Attunity Appoints Paul Kelly as Vice President of its EMEA Business

     Attunity Appoints Paul Kelly as Vice President of its EMEA Business

PR Newswire

BURLINGTON, Massachusetts, October 21, 2013

BURLINGTON, Massachusetts, October 21, 2013 /PRNewswire/ --

Attunity Ltd. (NASDAQ CM: ATTU), a leading provider of information
availability software solutions, announced today that it has appointed Paul
Kelly as the Company's Vice President of Sales in Europe, the Middle East and
Africa (EMEA).

Paul joins Attunity with over 30 years of experience in sales management and
high-technology markets, selling solutions for database management,data
warehousing, analytics, documentmanagement and mainframe performance. 

Most recently, Paul served as the Vice President of Worldwide Sales for Aria
Networks, a leader in optimization and capacity management for telecom
networks. Prior to that role, Paul served as a Senior VP of Worldwide Sales at
Macro 4, a global software and services company that improves the performance
of business-critical applications and processes to support Data Management,
Fault Analysis and Performance Management in complex IT environments.

In addition to Paul's sales experience, he has extensive executive strategy
and leadership experience with a track record for building and managing
successful sales teams. He has worked extensively with partner organizations
including Oracle, EMC, HP (EDS), IBM, Accenture, Cap Gemini and others. Paul
holds a degree in Engineering Science from Warwick University.    

"We are thrilled to have Paul join the Attunity team and lead the EMEA region
as sales activity continues to ramp up within these key global segments,"
stated Shimon Alon, Chairman and Chief Executive Officer at Attunity. "Paul's
ability to develop winning sales teams and grow revenues through strategic
direct sales efforts and partner initiatives will be a valuable asset for
Attunity. His impressive track record will be leveraged to gain stronger
penetration into this region."  

About Attunity

Attunity is a leading provider of information availability software solutions
that enable access, sharing and distribution of data, including Big Data,
across heterogeneous enterprise platforms, organizations, and thecloud. Our
software solutions include data replication, change data capture (CDC), data
connectivity, enterprise file replication (EFR), managed-file-transfer (MFT),
and cloud data delivery. Using Attunity's software solutions, our customers
enjoy significant business benefits by enabling real-time access and
availability of data and files where and when needed, across the maze of
heterogeneous systems making up today's IT environment.

Attunity has supplied innovative software solutions to its enterprise-class
customers for nearly 20 years and has successful deployments at thousands of
organizations worldwide. Attunity provides software directly and indirectly
through a number of partners such as Microsoft, Oracle, IBM and HP.
Headquartered in Boston, Attunity serves its customers via offices in North
America, Europe, and Asia Pacific and through a network of local partners. For
more information, visit http://www.attunity.com or our In Tune blog and join
our community on Twitter, Facebook, LinkedIn and YouTube.

Safe HarborStatement

This press release contains forward-looking statements within the meaning of
the "safe harbor" provisions of the Private Securities Litigation Reform Act
of 1995 and other Federal Securities laws. Statements preceded by, followed
by, or that otherwise include the words "believes", "expects", "anticipates",
"intends", "estimates", "plans", and similar expressions or future or
conditional verbs such as "will", "should", "would", "may" and "could" are
generally forward-looking in nature and not historical facts. For example,
when we say that Mr. Kelly's track record will be leveraged to gain stronger
penetration into the EMEA region, we use a forward-looking statement. Because
such statements deal with future events, they are subject to various risks and
uncertainties and actual results, expressed or implied by such forward-looking
statements, could differ materially from Attunity's current expectations.
Factors that could cause or contribute to such differences include, but are
not limited to: our reliance on strategic relationships with our distributors,
OEM and VAR partners, including Microsoft, and on our other significant
customers; risks and uncertainties relating to acquisitions, including costs
and difficulties related to integration of acquired businesses; our liquidity
challenges and the need to raise additional capital in the future; timely
availability and customer acceptance of Attunity's new and existing products,
including Attunity Replicate and Attunity CloudBeam; changes in the
competitive landscape, including new competitors or the impact of competitive
pricing and products; a shift in demand for products such as Attunity's
products; the impact on revenues of economic and political uncertainties and
weaknesses in various regions of the world, including the commencement or
escalation of hostilities or acts of terrorism; and other factors and risks on
which Attunity may have little or no control. This list is intended to
identify only certain of the principal factors that could cause actual results
to differ. For a more detailed description of the risks and uncertainties
affecting Attunity, reference is made to Attunity's Annual Report on Form 20-F
for the year ended December 31, 2012, which is on file with the Securities and
Exchange Commission (SEC) and the other risk factors discussed from time to
time by Attunity in reports filed with, or furnished to, the SEC. Except as
otherwise required by law, Attunity undertakes no obligation to publicly
release any revisions to these forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events.

© Attunity 2013. All Rights Reserved. Attunity is a registered trademark of
Attunity Inc. All other product and company names herein may be trademarks of
their respective owners.

Investor contacts:

Todd Fromer / Garth Russell
Investor Relations
KCSA Strategic Communications
Tel: +1-212-682-6300
tfromer@kcsa.com / grussell@kcsa.com

Dror Harel-Elkayam, CFO
Attunity Ltd.
Tel: +972-9-899-3000
dror.elkayam@attunity.com

SOURCE Attunity (UK) Ltd