Share and Store More of Life's Important Moments With Eye-Fi's 32GB Mobi Card

Share and Store More of Life's Important Moments With Eye-Fi's 32GB Mobi Card 
Showcase Your Perfect Shot With Free 8 x10 Inch Framed Canvas Print 
MOUNTAIN VIEW, CA -- (Marketwired) -- 10/21/13 --   Eye-Fi
(, the global leader in wireless memory cards, today
announced the addition of a 32GB version of its Eye-Fi Mobi card.
Perfect for proud parents, travel aficionados, sports and food
lovers, Eye-Fi is the easiest way to add WiFi to a camera. Photo
enthusiasts everywhere get reliable, fast transfer of photos and
videos directly to the mobile devices they love -- no wires, no fuss,
and no delay in showing off the highest quality photos whenever and
Photos evoke such strong memories: your child walking for the first
time, that road trip after college, the day you said "I do." Those
amazing memories simply demand higher quality than a smartphone
camera can offer. With Mobi 32GB, there's no need to compromise --
greater storage capacity means every photo and video you want to
capture is also available to share and enjoy from your mobile device. 
How often do you discover images on your memory card leftover from
last month? Last year? Mobi creates its own WiFi so images are
uploaded to your smartphone or tablet as you take them. Photos and
videos are ready when you are -- for photo books, cards, prints or
for anything you can imagine. For social sharers, editing and sharing
memories with familiar apps like Facebook and Instagram, and text and
email, are super simple because photos & videos are uploaded directly
into the camera roll on the device. 
And just in time for the holidays, Eye-Fi is offering a free 8x10
inch framed canvas print with a qualified purchase of a Mobi 32GB
directly from the Eye-Fi website. This limited-time promotion allows
Mobi users to take & share beautiful photos anytime, and continue to
enjoy a favori
te memory with a gorgeous print at home. 
"Today's photographer wants the ability to take great photos, but
without compromising the convenience of mobile access and apps," said
Matt DiMaria, CEO of Eye-Fi. "The success of Mobi has clearly
delivered on that promise and we're thrilled to add capacity to an
already well-loved product." 
Here's how Eye-Fi Mobi 32GB works: 

--  Set up simply and instantly: Mobi has the simplest Eye-Fi card setup
    yet -- no computer, no account and no cloud. Just download the free
    Eye-Fi app for iOS or Android, enter the Mobi card's unique 10-digit
    code, and the mobile device is paired. Use the same code to pair as
    many mobile devices as needed.
--  Share in real-time: Full-resolution photos and videos instantly
    transfer from camera to a device's photo roll/gallery. From there,
    edit and share using the mobile apps you already love.
--  Shoots in RAW/JPEG: Capture both RAW and JPEG. RAW stays on the card
    but JPEG transfers over the card's WiFi.
--  Transfer anywhere: Built-in WiFi means no WiFi network, hotspot or
    internet connection is needed for pairing or transfer; Mobi literally
    captures photos and then uploads a copy them from camera to a mobile
    device whenever new content is detected.
--  Works with the devices users already own (and love): As with other
    Eye-Fi cards, Mobi works with thousands of cameras, including hundreds
    of Eye-Fi connected cameras that have integrated Eye-Fi technology for
    improved usability. The Eye-Fi app can be downloaded for iOS and
    Android smartphones and tablets, including the Kindle Fire.
--  Back up automatically: Photos and videos transfer as they're taken, so
    if anything happens to the camera, content is already safe on the
    mobile device.
--  Exceptional quality and speed: Mobi reinforces Eye-Fi's commitment to
    provide state-of-the-art performance in SD memory. HD video, low light
    and fast action shots are easily captured with this Class 10,
    high-capacity card.

The 32GB Mobi card retails for $99.99 and is available now through, as well as other retail and camera specialty stores
nationwide. The Eye-Fi Mobi card is also available in 8GB for $49.99,
or 16GB for $79.99.  
About Eye-Fi
 Eye-Fi is dedicated to building products and services
that help consumers manage, nurture and share their digital memories.
Eye-Fi's patented and patent-pending technology wirelessly enables
the cameras you love and automatically uploads photos and videos from
digital cameras to smartphones, tablets and computers, as well as
online destinations. Available in select international markets,
Eye-Fi has helped people wirelessly upload over one billion photos
since being founded in 2005. 
Headquartered in Mountain View, Calif., the company's investors
include NTT DOCOMO, Opus Capital, Shasta Ventures and TransLink
Capital. Eye-Fi Inc. card products include proprietary technology
developed and patented by Eye-Fi, Inc. See patents at 
For more information about Eye-Fi, please visit 
Media Contact:
Tammy Chan
Atomic PR for Eye-Fi, Inc.
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