OSRAM SYLVANIA And Lowe's Debut ULTRA SE™ LED Lightbulb Family Featuring Sunset Effects Dimming In Stores

   OSRAM SYLVANIA And Lowe's Debut ULTRA SE™ LED Lightbulb Family Featuring
                       Sunset Effects Dimming In Stores

New SYLVANIA LED Bulbs Featuring Sunset Effects, Color Changing Technology for
Incandescent-Like Dimming to a Warmer Color are now available

PR Newswire

PHILADELPHIA and DANVERS, Mass., Oct. 21, 2013

PHILADELPHIA and DANVERS, Mass., Oct. 21, 2013 /PRNewswire/ --North American
lighting leader OSRAM SYLVANIA has joined with Lowe's to debut the ULTRA SE™
LED Family of reflector bulbs with sunset effects, incandescent-like dimming
available in stores. Available in R20, BR30 and BR40 types, SYLVANIA ULTRA SE
LED bulbs combine energy-efficiency with new technology for the flexibility of
customizing mood and ambience in any setting.

Now available on Lowes.com and in most Lowe's locations, ULTRA SE LED bulbs
evoke images of the setting sun as lamps dim and offer the benefit of
energy-efficiency without sacrificing the design aesthetics of incandescent
light sources. The color of the SYLVANIA ULTRA SE LED bulb family changes from
bright white to a warm amber, similar to incandescent bulbs, as they dim down
to 10 percent of their initial brightness.

"Whether entertaining, dining, or relaxing, lighting ambience is key for many
consumers. Some hesitate to switch from traditional bulbs because they desire
the rich, warm color of dimmed incandescent lights, but at the cost of
increasing their energy bills," said Ellen Sizemore, product portfolio manager
LED lamps, OSRAM SYLVANIA."Our new ULTRA SE LED bulbs allow consumers to
create the inviting atmosphere they strive for, with the added benefit of
energy savings and long bulb life."

SYLVANIA ULTRA SE LED bulbs have a rated bulb life of 25,000 hours. In a
typical residential application, with lights turned on for three hours a day,
that 25,000 hours translates to nearly 23 years. These first ULTRA SE LED
bulbs are designed for track lighting, wall washing, and recessed
downlighting. SYLVANIA ULTRA SE LED bulbs feature no warm-up time, instant-on
with full light output and stable color. The products are environmentally
preferred since the bulbs are RoHS-compliant and contain no mercury, lead or
other hazardous materials.

To learn more about ULTRA SE LED bulbs and other LED lighting choices from
OSRAM SYLVANIA, please visit www.sylvania.com, www.lowes.com/lighting and
check out this video.


OSRAM SYLVANIA is a leader in lighting solutions and services, specializing in
innovative design and energy saving technology. The company sells products for
homes, businesses and vehicles primarily under the SYLVANIA brand name, and
also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is
the North American operation of OSRAM GmbH, a subsidiary of OSRAM Licht AG.
For more information, visit www.sylvania.com or follow us on Facebook and

About Lowe's

With fiscal year 2012 sales of $50.5 billion, Lowe's Companies, Inc. is a
FORTUNE^® 100 company that serves approximately 15 million customers a week at
more than 1,825 home improvement and hardware stores in the United States,
Canada and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe's is
the second-largest home improvement retailer in the world. For more
information, visit Lowes.com.

OSRAM is a registered trademark of OSRAM GmbH.
SYLVANIA is a registered trademark of OSRAM SYLVANIA Inc.
ULTRA SE is a trademark of OSRAM SYLVANIA Inc.
All other trademarks are those of their respective owners.

Media Contacts:
Ashley Albano
(978) 750-2944

Jaclyn Pardini
Lowe's Companies, Inc.
(704) 758-4317


Website: http://www.sylvania.com
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