Panasonic and Partners Reveal Details of Services and Facilities

Panasonic and Partners Reveal Details of Services and Facilities for Smart Town
in Fujisawa 
Osaka, Oct 21, 2013 - (JCN Newswire) -  Panasonic Corporation and the Fujisawa
SST Council today announced the operators who are responsible for the planning
and operation of the commercial, health, welfare and educational facilities and
the details of these businesses that will be developed at the Fujisawa
Sustainable Smart Town (Fujisawa SST), an innovative eco-conscious town now
under construction on the outskirts of Tokyo. In addition, the details of the
security services and mobility services, which are part of the town services to
be provided by the Fujisawa SST Management Company, and the service partners
who will provide these services were also announced. Through this announcement,
all the parties involved in the project will further accelerate their efforts
towards the development of an integrated and advanced smart town that brings
energy to life. 
Fujisawa SST, announced first in May 2011, is a project aiming to build a
sustainable smart town on the roughly 19-hectare vacant lot of Panasonic's
former factory site in Fujisawa City, about 50 km west of Tokyo. Construction
of homes already started September this year in the blocks designated for
single-family detached homes. The town is scheduled to open in the spring of
2014.  With a 100-year vision for the lifestyles for the 1,000 households in
the town, the project will foster a community that develops sustainably through
the introduction of new services and technologies. 
The Fujisawa SST Council is comprised of 17 business organizations and one
welfare corporation. Working with advisors, including Fujisawa City, the
members carry out efforts to build an environmentally-conscious town, towards
opening the Fujisawa SST in the spring of 2014. The council was set up in
October 2012 with the following members: Panasonic Corporation, Accenture,
Dentsu Inc., Mitsui Fudosan Group (Mitsui Fudosan Co., Ltd., Mitsui Fudosan
Residential Co., Ltd.), Mitsui & Co., Ltd., Nihon Sekkei, Inc., Nippon
Telegraph and Telephone East Corporation, ORIX Corporation, PanaHome
Corporation, Sumitomo Mitsui Trust Bank, Limited and Tokyo Gas Co., Ltd. 
The new council members include Ain Pharmaciez Inc., Gakken Cocofump Holdings
Co., Ltd., The Social Welfare Corporation Nagaoka, Sohgo Security Services Co.,
Ltd., SO-TWO INC. and Sunautas Co., Ltd.  Their responsibilities and plans are
Operating Partners for Facilities 
(1) Commercial Facilities SO-TWO. INC., the developer of DAIKANYAMA T-SITE in
Daikanyama, Tokyo, is the operating partner responsible for the commercial
facilities. DAIKANYAMA T-SITE is a commercial complex offering new lifestyles
for adults. In the Fujisawa SST project, SO-TWO will develop "SHONAN
T-SITE" in collaboration with Culture Convenience Club Co., Ltd., a
planning company which was SO-TWO's partner for the Daikanyama project.
"SHONAN T-SITE" will be a source of exciting, smart lifestyles in the
Shonan area, where the Fujisawa SST is located, that satisfy people's
various curiosities. 
[Facility/Service Overview] 
With books and magazines serving as an introduction to the culture of Fujisawa
SST, richer lifestyles will be offered to visitors. Also, a cozy community
space will be created by locating cafes in the center as a communication spot. 
1) New commercial space offering material and experiences With the
"magazine street" lined with a whole range of magazines that mirror
the times in the center, the "lifestyle zone" catering for various
scenes in daily life will be laid out in an adjacent area.
2) Lifestyle proposals centering around books and food Focusing on books that
satisfy people's intellectual curiosity and foods offered by cafes and
restaurants, commercial facilities offering lifestyles that meet the needs of
the residents and community will be developed.
3) Offering lifestyle-oriented home appliances
4) Environmental designing appropriate for life in the smart town
5) Contribution to the local community in cooperation with Fujisawa SST
Management Company (through a service center tentatively called Fujisawa SST
Conceptual Images of Commercial Facilities 
Conceptual Images of Lifestyle Zones/Magazine Street (from DAIKANYAMA T-SITE) 
(2) Health, Welfare and Education Facilities In order to seamlessly provide
nursing, medical, child care support and educational services, as well as
realizing a town where each and every resident, young and old alike, can live a
healthy life, an integrated service center, tentatively called Well SITE, will
be developed. The center will offer the latest health, welfare and educational
services in connection with such specialized facilities as a child care center,
tutoring school, special nursing home for the elderly, elderly housing with
services, clinic mall and pharmacy. Gakken Cocofump Holdings Co., Ltd., the
Social Welfare Corporation Nagaoka and Ain Pharmaciez Inc. have been selected
as partners in light of their progressive approach in their respective fields. 
[Facility/Service Overview] 
1) Provision of "comprehensive community care services" through the
establishment of a network across different business sectors Through the
provision of medical and nursing insurance services required in the community,
and the establishment of a network that connects relevant medical, nursing and
care services, reliable, comprehensive community care services will be provided
24 hours a day, 365 days a year.
2) Provision of child care and child nursing and education services A child
care support facility will be built on the premises to eliminate the issue of
childcare waiting lists as well as running a project that motivates children to
learn and complements school education.
3) Support for developing the community as a center for local interaction
There will be a space for people of different generations can gather, and
events that allow them to engage with each other will be planned and
4) Promotion of health-related information management using ICT Provision of
accurate services will be targeted through the centralization of the
health-related information of the residents using Panasonic's information
and communication technology. 
Conceptual Image of Health/Welfare/Education Facilities 
Business Overview
- Elderly housing with services (70 houses)
- Nursery school (60 children)
- Special elderly nursing home (100 beds)
- Short stay (18 beds)
- Clinic mall
- Pharmacy
- Tutoring school
- RC structure (partial timber structure)
- Total floor space: Approx. 10,000 m 2
- Scheduled to start operation in 2015 
Town Services Fujisawa SST will provide security services, based on the latest
security systems, and mobility services that support the comfortable living of
the residents and contribute to the development of the town. Sohgo Security
Services Co., Ltd. and Sunautas Co., Ltd. were selected to provide these
services as a security partner and as a mobility service partner, respectively. 
(1) Security Services 
Fujisawa SST will ensure safe and secure living in the town through a
"virtual gated town," an invisible barrier consisting of cameras and
security lighting that watches and protects residents and keeps intruders in
check without enclosing the town with physical barriers such as fences or
gates. Such security services realize an open town, while eliminating blind
1) Intruder prevention by limiting the number of gateways to the town.
2) Industry's first camera and lighting-based security system with
approx. 50 security cameras and lighting.
3) Tight home security with intruder and fire detection and emergency systems. 
4) Security patrol by "security concierges" 24 hours a day, 365 days
a year. 
(2) Mobility Service 
Fujisawa SST will offer an entirely new "total mobility service"
that proposes and provides various services in a comprehensive manner. 
1) Sharing services for electric cars and electric assisted bicycles and
rental car deliveries that can be combined and designed to suit the needs of
the users.
2) Electric vehicles and vehicle-to-home (V2H) charging outlets at the central
meeting place, tentatively called "Committee SITE," as an emergency
power source. 3) A battery sharing business will be promoted to eliminate the
trouble of recharging batteries and worries about battery levels, with battery
switching stations to be set up in a wider area around Fujisawa SST. 
The Fujisawa SST Management Company, a town management company to manage and
provide the sustainable and smart services throughout the entire town, will
support activities of the Fujisawa SST Committee, the residents'
self-governing organization, helping the town develop sustainably for 100
Five "Fujisawa Model" Services 
(1) Fujisawa Energy Managing local energy generation for self-creation and
self-consumption of energy, using a hybrid of natural energy and advanced
technologies, including energy-creation, energy-storage, and energy-saving
(2) Fujisawa Security Realizing a new security service called the
"virtual gated town" where lighting, sensors and cameras are combined
to ensure safe and secure living.
(3) Fujisawa Mobility Providing "total mobility" lifestyles that
enable non-driving residents to become more active, and drivers to become more
(4) Fujisawa Healthcare Providing lifestyles that help residents to naturally
improve their health and beauty in their daily lives.
(5) Fujisawa Community Providing necessary information via a one-stop portal
site to support community life, enabling residents to join human networks and
enjoy a strong connection with the community. 
About Panasonic 
Panasonic Corporation is a worldwide leader in the development and engineering
of electronic technologies and solutions for customers in residential,
non-residential, mobility and personal applications. Since its founding in
1918, the company has expanded globally and now operates over 500 consolidated
companies worldwide, recording consolidated net sales of 7.30 trillion yen for
the year ended March 31, 2013. Committed to pursuing new value through
innovation across divisional lines, the company strives to create a better life
and a better world for its customers. For more information about Panasonic,
please visit the company's website at . 
Tokyo Public Relations Office
Panasonic Corporation
Copyright 2013 JCN Newswire. All rights reserved. 
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