The Makers of Johnnie Walker Scotch Introduce Johnnie Walker® Gold Label Reserve® to the United States

   The Makers of Johnnie Walker Scotch Introduce Johnnie Walker® Gold Label
                        Reserve® to the United States

Gilded Bottle Pays Homage to Limited Offering

PR Newswire

NEW YORK, Oct. 21, 2013

NEW YORK, Oct. 21, 2013 /PRNewswire/ --Johnnie Walker Gold Label Reserve
arrives to the U.S. this fall in a striking and festive, reflective gold
bottle. Previously only available in select global markets, the limited
offering introduces a new step in the Johnnie Walker flavor journey and its
special bottling provides an unexpected yet stunning profile for a Scotch

(Photo: )

Johnnie Walker Gold Label Reserve represents the gold standard in blending.
The luxurious, multi-layered whisky offers a smooth balance of sweet fruits
and creaminess with a light smoke.

The flavors of Gold Label Reserve pop over ice and brighten when served as a
tall drink with handcrafted soda water infused with fruits such as grapefruit
or lemon.

"Gold Label Reserve features some of my favorite whiskies, including casks of
Clynelish single malt Scotch whisky, whose water source flows from the
Kildonan Hills – where gold was discovered in 1868," said Master Blender Jim
Beveridge. "It's an exciting blend that offers a distinct new flavor for
current Johnnie Walker fans and an appealing taste for people newer to Scotch

From its flavor profile and suggested serve to its unique bottle design, the
Master Blender crafted this smooth and luxurious blend for responsible
enjoyment during celebratory moments and spirited nightlife occasions.

"The Johnnie Walker journey continues as we introduce this striking offering
to the U.S. for a limited time," said Brian Radics, Director of Scotch Whisky,
Diageo. "Gold Label Reserve provides consumers with a unique flavor for high
energy celebrations that may not have been traditionally looked at as a Scotch
whisky occasions."

The suggested retail price of the limited time offering of Gold Label Reserve
in its special bottle is $87 (750ml).

Johnnie Walker reminds you to please drink responsibly.

About Johnnie Walker®:
Johnnie Walker is the world's number-one selling Scotch Whisky brand,
representing the concept of personal progress for the many people who enjoy it
in more than 200 countries worldwide, just as it did to John Walker, who
founded the business in 1820. A combination of consumer insight, determination
and commercial astuteness enabled three pioneering generations of Walkers to
grow a small grocery store into an international Scotch whisky business
selling stylish, globally recognized brands that today define the Scotch
whisky category.

About Diageo:
Diageo is the world's leading premium drinks business with an outstanding
collection of beverage alcohol brands across spirits, beer and wine. These
brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and
Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain
Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries
around the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE). For more information about Diageo,
its people, brands, and performance, visit us at For our
global resource that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit

Celebrating life, every day, everywhere.


SOURCE Johnnie Walker

Contact: Thomas McHardy, Hunter Public Relations, 212 679-6600,; Jim Sias, Diageo, 646 223-2305,
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