Pohjola Pankki Oyj: OP-Pohjola launches a diverse mobile application for tracking personal spending

   Pohjola Pankki Oyj: OP-Pohjola launches a diverse mobile application for
                          tracking personal spending

The new Pivo mobile application shows how much its user has money and on which
he spends it.OP-Pohjola Group has been gradually introducing the application
to its customers since June.Now Pivo is available to all OP-Pohjola Group
cooperative bank customers using a smartphone.

The use of mobile phones in banking and insurance services has increased
tremendously. During the last 12 months, the use of mobile phones among
OP-Pohjola Group customers has more than quadrupled. After web banking, mobile
banking is the second most popular way to do banking. OP-Pohjola has long been
developing a variety of new services to respond to changing consumer needs.
Pivo is one of those new services enabling its users to easily track their

The Pivo mobile application is free for private customers, which brings a
feeling of managing daily shopping in a new way. It tells users to which they
can afford and always keeps users up to date with their account transactions.
Pivo users can check their account balance by only entering a code of their
choice and monitor, for instance, how much they spend a month on groceries at
their neighbourhood supermarket. Users can conveniently find information from
Pivo on shops and services and their purchase history under a single service.

Changing customer behaviour will challenge mobile services

The Pivo mobile service was developed by the Oulu Development Unit established
by OP-Pohjola in the autumn of 2011. One of the Unit's tasks includes
surveying what consumers expect from future mobile services. OP-Pohjola will
also continue to invest in the development of new services and products; for
example, the Group's development budget for 2013 totals a whopping 150 million

- The results of the surveys highlighted the consumers' desire to monitor
their status as loyal customers and their spending using their smartphone,
with more ease. Based on customer feedback, OP-Pohjola took a bold initiative
to create a new kind of shopping experience that brings benefits to both
Finnish consumers and retailers, explains Hanna Äijälä, New Businesses,

- The positive and abundant feedback that is unusual when it comes to banking
services has been a very pleasant surprise to us. We are also developing new
Pivo features and services that our customers have suggested. For example,
importing loyalty schemes to the mobile application and mobile payment number
among the projects that we are highly determined to carry on on our customers'
terms, states Kristian Luoma of the Oulu Development Unit.

The Pivo mobile application is available to iPhone, Android and now also to
Windows Phone smartphones.

For more information, please contact:
Hanna Äijälä, OP-Pohjola, tel. 010 2527179
Kristian Luoma, OP-Pohjola, tel. 040 7096790


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Source: Pohjola Pankki Oyj via Thomson Reuters ONE
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