[TodayIR] ANTA SPORTS: ANTA Sports Designs East Asian Games

[TodayIR] ANTA SPORTS: ANTA Sports Designs East Asian Games Winning Outfit for
     CSD - Winning Athletes Receive Honours Wearing ANTA's Winning Outfit
  Reinforces ANTA's Professional Brand Image as a Representative of China's
                               Sports Industry

(Hong Kong, 21 October 2013) ANTA Sports Products Limited (“ANTA Sports” or
the “Company”, stock code: 2020) has provided winning outfits featuring
quality and design to the Chinese Sports Delegation (“CSD”) for the 4th Asian
Indoor & Martial Arts Games, the 2nd Asian Youth Games and the 6th East Asian
Games since the Company successfully extended strategic partnership with the
Chinese Olympic Committee (“COC”) earlier this year. The CSD achieved
remarkable results at the abovementioned Games, with the winning athletes
receiving their honours wearing the ANTA-designed winning outfit. This has
further strengthened the association between ANTA and China’s top-tier
athletes, and reinforces the professionalism and credibility represented in
ANTA’s brand image and its products, benefitting the Company’s long term
development.

With a theme of “Peace, Friendship, Harmony and Development” and a slogan of
“Share Happiness, Create Splendour”, the East Asian Games were successfully
held in Tianjin, and proved to be one of the most popular large-scale
multi-sports events in 2013. More than 2,400 athletes from nine countries and
regions competed for 255 gold medals across 24 sports categories, making this
year’s Games the largest ever. The 516 athletes of the CSD who participated in
the East Asian Games delivered strong performances in all events, winning 134
gold, 79 silver and 51 bronze medals. China ranked first in gold medals and
the overall medal tally, achieving a record high in the total number of medals
won. The East Asian Games not only brought extensive exposure for ANTA, but
also reinforced the unique brand image of ANTA representing China’s sports
industry and enhanced national pride and a sense of belonging among Chinese
consumers towards ANTA.

Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said, “The CSD achieved
remarkable results by topping the gold medal list and leading the overall
medal tally at this year’s East Asian Games. As a national brand which
represents China’s sports industry, ANTA is honored to provide the
high-quality winning outfit for the outstanding Chinese athletes at the Games.
In the events, the Chinese athletes fully demonstrated their spirit of
determination and persistence, which echoes ANTA’s brand philosophy of ‘Keep
Moving’. Looking ahead, we will cooperate with the COC closely, and will
continue to tailor-make the best winning outfit for China’s top athletes for
next year's Winter Olympics and Asian Games. Also, we will strive to promote
the development of the sports industry in China, and will demonstrate the
power of Chinese sports and sportswear brands to the entire world.”
 
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