Avis Lands Mobi Award for Best iPad/Tablet Advertising Campaign
PARSIPPANY, N.J., Oct. 21, 2013 (GLOBE NEWSWIRE) -- Avis Car Rental today
announced that its experiential iPad campaign, "The Professional Challenge,"
has been named "Best iPad/Tablet Advertising Campaign." The award was
presented at the recent Digiday Mobi Awards Gala, which honors overall
excellence and breakthrough innovation in mobile media, marketing and
"The Professional Challenge," a component of the Company's integrated
marketing campaign titled "The Professionals," directed users to a game where
celebrities (photographer Nigel Barker, athlete Gabrielle Reece and golfer
Steve Stricker) challenged users to drive a mile in their shoes through a red
and white world, patterned after the landscapes included in Avis television
spots. Users tested their skills, collected points and were rewarded along the
"'The Professional Challenge' was designed to engage users and drive
additional brand loyalty – winning an award for it is a bonus," said Jeannine
Haas, chief marketing officer, North America, Avis Budget Group. "We're happy
to have produced such a successful campaign and sincerely thank Digiday for
honoring us with a 2013 Mobi Award."
Last month, "The Professional Challenge" was named "Mobile of the Day" by
Favourite Website Awards – marking the second time the Company has earned this
distinction. Earlier this year, the Company's previous iPad campaign, "It's
Your Space," took home the "Mobile of the Day" award. In addition, the "It's
Your Space" iPad campaign won "Magazine Advertisement of the Year" at the 2012
Digital Magazine Awards.
Avis Car Rental operates one of the world's best-known car rental brands with
approximately 5,750 locations in more than 165 countries. Avis has a long
history of innovation in the car rental industry and is one of the world's top
brands for customer loyalty. Avis is owned by Avis Budget Group, Inc.
(Nasdaq:CAR), which operates and licenses the brand throughout the world. For
more information, visit www.avis.com.
CONTACT: Alice Pereira
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