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Sampo Oyj: Sampo's Annual Report and corporate video receive international Red Dot Awards

Sampo Oyj: Sampo's Annual Report and corporate video receive international Red
                                  Dot Awards

SAMPO PLC           PRESS RELEASE       21 October 2013 at 11:45 am

Sampo's Annual Report and corporate video receive international Red Dot Awards

Sampo Group's Online Annual Report 2012 and Sampo's video '25 Years as a
Listed Company' have been granted the international Red Dot Communication
Design 2013 Awards. Sampo's was the only online annual report to be awarded.

The winners were announced on 18 October in Berlin at the Red Dot
Communication Design 2013 Exhibition and on Red Dot's website:

The 'Red Dot Award: Communication Design' is an international competition that
has been evaluating visual execution in communication since 1993. This year,
the international jury assessed more than 6,800 entries from 49 countries. The
evaluation criteria included originality and emotional quality, effective
target group reach, interface and aesthetics and recognition value and social

The look of Sampo's Annual Report was designed by Mikko Mannelin/YellowBlack.
Other co-operation partners in Sampo's Annual Report project were the
communication and public relations consultancy Miltton, the digital media
agency Crasman, and photographer Juha Törmälä. Anima Boutique and YellowBlack
collaborated on the video production.

"The online version offers diverse opportunities to present the contents of
the report and makes it possible to reach target groups all over the world
almost simultaneously. To date, Sampo's Annual Report 2012 has been read in 90
countries," says Project Manager Päivi Walldén of Sampo.

ProCom, the Finnish Association of Communications Professionals, earlier this
year named Sampo's Annual Report 2012 as the best of the year among listed

Sampo's Annual Report and corporate video are available at

Investor Relations and Group Communications

For more information, please contact:

Päivi Walldén
Communications Manager
Sampo plc
tel. +358 10 516 0049


This announcement is distributed by Thomson Reuters on behalf of Thomson
Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.

Source: Sampo Oyj via Thomson Reuters ONE
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