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Yahoo Hires David Pogue to Lead Consumer Tech Coverage

  Yahoo Hires David Pogue to Lead Consumer Tech Coverage

Business Wire

SUNNYVALE, Calif. -- October 21, 2013

Yahoo today announced that technology columnist, best-selling author and
television host David Pogue will join Yahoo to spearhead the company’s
consumer technology content. David will lead a major expansion of consumer
tech coverage on Yahoo and will publish columns, blog posts, video stories and
more, starting later this year.

“Yahoo is a company that’s young, revitalized, aggressive and, under Marissa
Mayer’s leadership, razor-focused,” David said. “We all thrive on new
experiences, and as someone who loves to build cool new stuff, I’m excited to
jump in head first.”

“Yahoo is in a unique position to bring to life great editorial about the
technology consumers are using every day,” said Marissa Mayer, CEO of Yahoo.
“David is tremendously talented, has a great sense of humor, and is one of the
best technology experts I’ve ever encountered. I can’t think of a more perfect
person to make technology more accessible and helpful for the hundreds of
millions of people who come to Yahoo every day.”

David has covered the consumer technology industry for more than 25 years,
most recently as a columnist for the New York Times. With more than 3 million
books in print, he is one of the world’s bestselling how-to authors. David is
also an Emmy-winning correspondent on CBS Sunday Morning and hosts the popular
“NOVA ScienceNow” television series on PBS. For more information, visit
www.davidpogue.com.

About Yahoo

Yahoo is focused on making the world's daily habits inspiring and
entertaining. By creating highly personalized experiences for users, Yahoo
keeps people connected to what matters most to them, across devices and around
the world. In turn, Yahoo creates value for advertisers by connecting them
with the audiences that build their businesses. Yahoo is headquartered in
Sunnyvale, California, and has offices located throughout the Americas, Asia
Pacific (APAC) and Europe, Middle East and Africa (EMEA) regions.

Contact:

Yahoo
Becky Auslander, 212-381-6909
beckya@yahoo-inc.com
 
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