Yankee Candle Launches New Holiday Fragrances Inspired by Seasonal Traditions
At Home, Warm Spices and Sweet Treats
Nine New Scents Perfect for Festive Decor, Entertaining and Gifting
SOUTH DEERFIELD, Mass., Oct. 21, 2013
SOUTH DEERFIELD, Mass., Oct. 21, 2013 /PRNewswire/ -- The Yankee Candle
Company, Inc., a market leader and manufacturer of premium scented candles,
today announced the launch of four new holiday Yankee Candle® fragrances and
five new holiday fragrances in its elegant Pure Radiance™ line. Capturing the
holiday traditions that make this such a special time of year, the new
fragrances evoke nostalgia for baking holiday cookies with the kids,
celebrating with loved ones and appreciating that the best memories are
homemade. These new fragrances are available for purchase immediately at more
than 500 Yankee Candle retail stores, www.yankeecandle.com and select
specialty retailers and gift shops. With the variety of sizes and fragrances,
these new options make the perfect addition to home decor this holiday season
and the perfect gift.
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"Each year we combine traditional holiday fragrance notes with seasonal trends
to create unique scents, like our new Snowflake Cookie™ that pairs the
traditional holiday cookie scent with the growing trend of pink as a festive
color," said Hope Margala Klein, executive vice president, brand, design and
innovation for The Yankee Candle Company, Inc. "These combinations evoke warm
memories of holiday seasons past while sparking new traditions."
The five new Pure Radiance™ fragrances are available in two sizes. They offer
the perfect combination of style and ambiance with a simple, graceful design
that complements any home decor while the soothing crackling flame creates a
welcoming and peaceful atmosphere.
NEW HOLIDAY FRAGRANCES – Four new fragrances, inspired by homemade holiday
Price: $1.99 MSRP - $27.99 MSRP
($27.99 MSRP – Large Tumbler or Jar; $24.99 MSRP – Medium Tumbler or Jar;
$15.99 MSRP – Small Tumbler; $10.99 MSRP – Small Jar; $1.99 MSRP - Tarts® Wax
Melt or Samplers® Votive)
Celebrate Christmas™ – From the heart of the kitchen, unforgettable holiday
moments are brought home again with this comforting recipe of spices and
Snowflake Cookie™ – A new Christmas tradition that is sure to charm: perfectly
pretty holiday cookies, deliciously decorated with sugary pink icing.
Merry Marshmallow™ – It's a marshmallow world at Christmas! Find happiness in
a delightfully luscious and creamy soft concoction of marshmallow and vanilla.
Season of Peace™ (Yankee Candle Retail Store Exclusive) – Reflect on the
silently peaceful solitude of winter's snowfall, captured in this cool,
enchanting white musk blend.
NEW HOLIDAY PURE RADIANCE™ FRAGRANCES – Five new fragrances make it an extra
special holiday with the warm glow of a wider wick, modern design and
exceptional festive fragrances.
Price: $10.99 MSRP – $27.99 MSRP
($27.99 MSRP – Large Vase; $22.99 MSRP – Medium Vase)
Iced Cookie – A holiday temptation of just-baked vanilla goodness and creamy
Holly – Deck the halls with the bright glow of fruity citrus, red berry,
persimmon and evergreen.
Cinnamon – Welcome the season with a warm spice-rich infusion of prized
'Tis the Season – Ring in the season with a brisk, winter forest breeze of
fresh Canadian fir, tingling spearmint and icy cedarwood.
Merry Mint™ – Find lots of holiday cheer in the luscious blend of vanilla ice
cream, fresh mint and bittersweet chocolate.
Take a trip down memory lane with "New Holiday Fragrances" video. To learn
more about Yankee Candle and its new holiday fragrances visit
www.yankeecandle.com or join the conversation on Facebook at
facebook.com/TheYankeeCandleCompany, Twitter (@theyankeecandle) or Instagram
About The Yankee Candle Company
The Yankee Candle Company, Inc. is a leading designer, manufacturer,
wholesaler and retailer of premium scented candles. Yankee Candle has a
43-year history of offering distinctive products and marketing them as
affordable luxuries and consumable gifts. The Company sells its products
through a North American wholesale customer network of approximately 35,000
store locations, a growing base of more than 500 Company owned and operated
retail stores, direct mail catalogs, and its Internet website
(www.yankeecandle.com). Outside of North America, the Company sells its
products primarily through its subsidiary, Yankee Candle Company (Europe),
Ltd., which has an international wholesale customer network.
Jarden Corporationis a leading provider of a diverse range of consumer
products with a portfolio of over 120 trusted, quality brands sold
globally.Jarden operates in three primary business segments through a number
of well recognized brands, including: Outdoor Solutions: Abu Garcia®,
AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®,
Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®,
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Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®,
Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine
Mountain®, Quickie®, Spontex®, Tigex®, and Yankee Candle®. Headquartered
inRye, N.Y.,Jardenranks #383 on the Fortune 500 and has over 25,000
employees worldwide. For further information aboutJarden, please visit
The Yankee Candle Company, Inc.
413-665-8306 x 4391
SOURCE The Yankee Candle Company, Inc.
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