Digital Air Strike Announces Industry First: Customer Verified Reviews Integration with Cars.com

    Digital Air Strike Announces Industry First: Customer Verified Reviews
                          Integration with Cars.com

PR Newswire

SUNNYVALE, Calif., Oct. 21, 2013

SUNNYVALE, Calif., Oct. 21, 2013 /PRNewswire/ -- Digital Air Strike, the
nation's leading automotive social media, online reputation and lead-response
company, today announced a new partnership with Cars.com, the premier online
resource for buying and selling new and used cars.

Digital Air Strike has built the industry's first direct customer survey
integration process that allows car buyers and service customers to turn their
dealership survey feedback into a Dealer Review on Cars.com, all without
leaving the Digital Air Strike survey environment. The seamless new feature is
a turnkey way for dealerships to leverage familiar customer touch points to
build review volume on Cars.com, one of the top review platforms consumers
turn to when selecting a dealership, as ranked by car buyers in the 2013
Automotive Social Media Trends Study.

This integration is available exclusively through Digital Air Strike's newly
released Review Surge 3.0 product. This solution automatically generates a
survey after a patron buys or services a vehicle at the dealership. The
dealership's Dealer Management System (DMS) triggers a survey with the option
of seamlessly leaving feedback on Cars.com within 24 hours of each customer
transaction, thus making the reviews generated "verified customer reviews".

For dealerships, this new product will help increase the number and frequency
of reviews on Cars.com, providing a more robust view of their overall sales
and service experience. For dealership customers, the integration provides an
easy, automated way to share their experience on Cars.com, informing future
customers about what they can expect if they choose to visit the dealership
for sales or service.

Supporting Quotes

"We are very pleased to be partnering with Cars.com," said Alexi Venneri,
Co-founder and Chief Executive Officer at Digital Air Strike, "Digital Air
Strike is the first social media company to have this deep integration with an
online review platform, and we have already seen positive results for our
clients and consumers alike."

"We pride ourselves on making it easy for shoppers to leave reviews on our
site, which has contributed to how quickly review volume has grown – in just
over two years, we've generated over 280,000 Dealer Reviews on our site," said
Kit Read, Cars.com Product Manager. "In the context of the dealership's
follow-up process, this integration aims to eliminate steps for customers
while maintaining both the quality and value of the Dealer Review shared."

About Digital Air Strike

Digital Air Strike provides the industry's most complete automotive social
media and digital marketing solution and is a recognized leader in the
industry. The company has been named one of the Top 10 Most Interesting and
Innovative Automotive Companies of 2013 and has been given the 2013 Dealers
Choice Award for Reputation Management.

Digital Air Strike has developed a turnkey program that includes fully
managing social media sites, online reputation, and digital lead responses for
dealerships nationwide. The company offers multiple tiers of service, ranging
from targeted social media and review site management to comprehensive
multi-vehicle quoting with behavioral targeting capabilities. Working with the
top OEM's and dealer groups in the industry, Digital Air Strike has a proven
track record of helping automotive dealers, dealership groups, and
manufacturers engage with more consumers while delivering increased website
traffic. Additional information is available at www.digitalairstrike.com and
www.facebook.com/digitalairstrike.com.

About Cars.com
Cars.com is an award-winning online destination for car shoppers that offers
information from consumers and experts to help buyers formulate opinions on
what to buy, where to buy and how much to pay for a car. Cars.com offers
thousands of new and used vehicle listings, consumer reviews, side-by-side
comparison tools, photo galleries, videos, unbiased editorial content and many
other tools. Cars.com put millions of car buyers in control of their shopping
process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures LLC,
which is owned by leading media companies, including Belo (NYSE: BLC), Gannett
Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and
The Washington Post Company (NYSE: WPO).

SOURCE Digital Air Strike

Website: http://www.digitalairstrike.com
Contact: Tracey Reyes, tracey@digitalairstrike.com, 631-365-9549
 
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