Cintas Study Finds Two Thirds of U.S. Adults Would Not Return to a Business Where Their Personal Information was Stolen

  Cintas Study Finds Two Thirds of U.S. Adults Would Not Return to a Business
  Where Their Personal Information was Stolen

  - Online poll surveys more than 2,000 U.S. adults regarding personal data
                                  security -

Business Wire

CINCINNATI -- October 21, 2013

If you would not return to a business that lost your confidential information,
such as Social Security number or credit card number, you’re not alone. A
recent study commissioned by Cintas Corporation (NASDAQ: CTAS) and conducted
online by Harris Interactive^® revealed that two thirds of U.S. adults would
not return to a business if their personal information was stolen. The
research, conducted in August among 2,061 adults ages 18 and older, provides
insight into what types of businesses consumers would most likely stop
patronizing if their confidential information was stolen.

“With every data breach comes a cost, including lost productivity, a damaged
reputation, and most importantly, decreased revenue when customers take their
business elsewhere,” said John Otten, Marketing Manager, Cintas. “This
research confirms that by failing to make security a priority, businesses can
discourage once-loyal customers from returning. It could also stop potential
customers from ever patronizing your business.”

When asked which types of organizations patrons would stop doing business with
if their personal data were compromised, U.S. adults reported:

  *55 percent would change banks
  *46 percent would switch insurance companies
  *42 percent would go to a different drug store/pharmacy
  *40 percent would get a new doctor or dentist
  *39 percent would get a new lawyer
  *38 percent would donate to a different charity/non-profit organization
  *35 percent would not return to their hospital
  *24 percent would no longer donate to their alma mater or another
    educational institution they attended

“Businesses must be proactive in protecting data by using secure document
management solutions that guard confidential business, employee and customer
information,” Otten added. “By partnering with a document management provider,
companies can implement a customized, secure solution that will help ensure
information is protected at all times.”

For more information about Cintas Document Management, visit

This survey was conducted online within the United States by Harris
Interactive on behalf of Cintas from August 27-29, 2013 among 2,061 adults
ages 18 and older. This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be calculated. For
complete survey methodology, including weighting variables, please contact
Christina Alvarez at

About Cintas Corporation:

Headquartered in Cincinnati, Cintas Corporation provides highly specialized
services to businesses of all types primarily throughout North America. Cintas
designs, manufactures and implements corporate identity uniform programs, and
provides entrance mats, restroom cleaning and supplies, tile and carpet
cleaning, promotional products, first aid, safety, fire protection products
and services and document management services for more than 1 million


Mulberry Marketing Communications
Christina Alvarez, 312-664-1532
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