Altera to Demonstrate 4K Upscaling and HEVC Encoding for Broadcast Systems at SMPTE 2013

Altera to Demonstrate 4K Upscaling and HEVC Encoding for Broadcast Systems at
                                  SMPTE 2013

Altera Will Present a Paper on Creating Scalable Beyond-4K Video Processing
Systems on FPGAs to the Society of Motion Picture and Television Engineers

PR Newswire

SAN JOSE, Calif., Oct. 18, 2013

SAN JOSE, Calif., Oct. 18, 2013 /PRNewswire/ -- Altera Corporation (NASDAQ:
ALTR) today announced it is showcasing its 4K upscaling and high-efficient
video coding (HEVC) broadcast solutions at the Society of Motion Picture and
Television Engineers (SMPTE) 2013 Annual Technical Conference and Exhibition
at the Loews Hotel, Hollywood, from October 21 to 24. Additionally, Altera
will be presenting a paper on, "A Design Approach to Creating Scalable Beyond
4K Video Processing Systems on FPGAs," which will compare implementation
techniques and methodologies used to overcome challenges in computational
complexity and scalability when designing those systems.


The H.265/HEVC encoding capability will be demonstrated on 4K ultra HD (UHD)
streams, highlighting impressive video quality and 2x the bitrate reduction
over the previous H.264 standard. Altera's edge-adaptive scaling engine, which
runs on a Stratix V FPGA development kit, will demonstrate an efficient
single-chip solution that up-converts high-definition (HD) video toUHD

According to Chris Chinnock, president of Insight Media and program chair for
the 2013 SMPTE Business Symposium conference,the UHD demonstration area where
Altera is located, is likely to be the industry's largest assembly of 4K
displays and equipment in one room. "Through a series of side-by-side
comparisons that experts and non-experts will appreciate, attendees will see
firsthand how 4K technologies, such as Altera's, have advanced," Chinnock

Altera's video engineering manager, Dr. Benjamin Cope, will present his paper,
"A Design Approach to Creating Scalable Beyond-4K Video Processing System on
FPGAs,"October 24,during the "More, Better, Faster Pixels" session at 3 pm
in the Salon 1 room.

Altera's FPGA technology enables manufacturers to adopt the emerging 4K UHD
standard, which delivers 4x the image resolution compared to current 1080p HD
video equipment. By enabling a screen display resolution of 3840x 2160 pixels,
4K UHD presents video in much greater detail, offering a more immersive TV
viewing experience.

Altera's portfolio of broadcast solutions includes:

  oThe FPGA industry's first H.265 or High Efficiency Video Coding (HEVC)
    codec hardware co-processing which enables motion estimation offload that
    cuts CPU workload by half, using an architecture that's scalable to 4Kp60
  oIntegration of video connectivity protocols being considered for 4K
    enablement – such as DisplayPort, industry's first 12G SDI demo, and TICO
    – a light-weight visually-lossless mezzanine compression offered by
  oSMPTE 2022-5/6 video transport, which may be combined with compression
    such as JPEG2000 to enable 4Kp60 streams
  oAn innovative design methodology that enables time-division multiplexing
    of video processing resources, resulting in efficient resource sharing and
    reduced system overhead
  oA portfolio of real-world design examples, such as the 4K-to-HD downscaler
  oThe Video and Image Processing IP Suite, which provides all the common
    building blocks for professional video system designers

"This is an exciting time for Altera as our technology can enable the
broadcast industry to cost-effectively deliver better video quality for
emerging video standards in processing, compression, and connectivity," said
Umar Mughal, senior manager, Altera broadcast business unit.

About Altera
Altera® programmable solutions enable designers of electronic systems to
rapidly and cost effectively innovate, differentiate and win in their markets.
Altera offers FPGAs, SoCs, CPLDs, ASICs and complementary technologies, such
as power management, to provide high-value solutions to customers worldwide.
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STRATIX words and logos are trademarks of Altera Corporation and registered in
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respective holders as described

Editor Contact:
Karin Taylor
Altera Corporation
(408) 544-8207

SOURCE Altera Corporation

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