Introducing We365 - the first digital platform to inspire social good in youth

Introducing We365 - the first digital platform to inspire social good in youth 
Free the Children and TELUS partner to inspire young people to give back with 
new smartphone app 
VANCOUVER, Oct. 18, 2013 /CNW/ - Today, in front of 18,000 youth and educators 
at the youth empowerment and educational event We DayVancouver, Free The 
Children and TELUS introduced We365, a first of its kind digital platform (in 
combination of functionality) for young people, making it easier than ever to 
make positive change in communities, locally and globally. We365 is a 
one-stop-shop for youth to take action, providing a central hub to collect and 
track volunteer hours, applaud and reward young world-changers, encourage 
social activism and help them connect with other like-minded, young 
individuals. For every sign-up from now until April 2014, Free The Children 
will immunize a child in its Adopt a Village communities overseas. 
Immunizations are crucial to preventing illnesses and enabling youth to grow 
up healthy and strong. In addition, every person who registers for We365 
between September 20 and December 31, 2013, will be entered for a chance to 
win a $10,000 gift to their charity of choice* from TELUS. 
"We reached out to individuals and organizations - ranging from youth and 
educators, to guidance counselors and local charities - gathering their 
valuable insight and feedback to ensure we were creating the right platform, 
accessible and functional to all," said Craig Kielburger, co-founder of Free 
The Children. "Together with TELUS, we created a space for young people to 
inspire and be inspired by other like-minded young people, 365 days a year. 
With TELUS' dedication towards helping us create a safe and positive online 
space, coupled with its innovative ideas and commitment to service, We365 is 
truly going to help revolutionize the way youth create positive change." 
"Young people today have the commitment and passion to change the world. TELUS 
is excited to continue to build upon our existing partnership with Free The 
Children and our investment in youth through We365 - an innovative new 
platform that celebrates and nurtures a like-minded community spirit," said 
Jill Schnarr, Vice President of Community Affairs, TELUS. "Through We365, 
TELUS is combining the power of technology with the popularity of social 
media, and will engage kids with online challenges throughout the year, 
inviting them to take action to better their communities, in the process, 
giving them a chance to win access to exclusive events, as well as 
scholarships and charity grants." 
An initiative of Free The Children and TELUS, We365 is a free, cause-agnostic 
platform, available as a mobile app or online (www.we365.com). Users can 
create personal profiles, enabling them to find friends or other like-minded 
individuals to connect with. For instance, students can log-in between classes 
and take 30 seconds to see what activities friends are engaged in, or 'like' a 
new cause or upload a photo of a fellow student organizing a bake sale for 
charity. What's more, users will have access to feature stories, videos and 
photographs that give life to the issues they care about most, seamlessly 
through the digital platform, courtesy of The Globe and Mail, We365's official 
Media Content partner in Canada. 
"The Globe and Mail is very pleased to be the official Canadian Media Content 
partner for We365," says John Stackhouse, editor-in-chief of The Globe and 
Mail. "With eight foreign bureaus, including a new bureau in Brazil, we are 
more committed than ever to bringing Canadians the stories that must be told, 
and to facilitating the discussions that must be had, to make positive change 
both locally and globally." 
We365 is easy to use with five key features: 


    --  Causes & Challenges - We365 connects users with more than 60
        causes they are passionate about, such as the environment,
        animal welfare, education and anti-bullying. Challenges are the
        actions users take to help support the causes they care most
        about.
    --  The Action Dial - this interactive dial allows users to take
        online and real-life challenges through photos, status updates
        or check-ins. Challenges range from simple daily online actions
        to weekly tasks with a real world impact. It can be as simple
        as posting a photo of a person picking up litter, donating
        lunch money, or volunteering at a local animal shelter.
    --  Volunteer Tracking - In recent years, many school boards have
        committed to service learning and volunteering to enrich the
        student experience. The Volunteer Tracking feature helps
        students, educators and organizations track and verify hours
        that can be leveraged to build their social impact portfolio
        for school purposes, résumés and university applications.
    --  Personal Fundraising Pages - Users can create personal
        fundraising pages for charities or causes they are most
        passionate about, with access to 85,000 registered charities in
        Canada. What's more, with special thanks to
        RBC, the new
        platform will empower financial literacy, supporting personal
        fundraising pages and providing relevant causes/challenges to
        help young people gain a stronger understanding of money
        matters.
    --  Gamification and Badges - Users are recognized by earning
        points for the completion of challenges, volunteer hours, and
        fundraising dollars. Users with high scores can be rewarded
        with badges that will be displayed on their profiles to
        celebrate their impact.

The free We365 digital platform is a safe environment for like-minded young 
people to connect and share ways they are making a positive difference in the 
world, together. Students under 13 can join with parental guidance. Their 
privacy is protected, with limited connectivity to other users, and parents 
are sent regular email updates on their child's activity. Youth over 13 have 
unlimited access to the social space to connect, track their mandatory school 
volunteer hours, and share their social impact on other social media platforms 
like Facebook and Twitter.

With the introduction of the We365 app, it is important to ensure that kids 
are engaging in online activities safely. With that in mind, TELUS WISE and 
TELUS WISE Footprint Internet safety programs for youth will be integrated 
into the We365 app. TELUS WISE is a unique educational program focusing on 
Internet and smartphone safety that helps keep families safer from online 
criminal activity such as financial fraud and cyberbullying. This program is 
available as a free resource to all Canadian families. Visit 
www.telus.com/wise for more information.

In addition, We365 has been awarded the Parent Tested Parent Approved (PTPA) 
Winner's Seal of Approval. PTPA Media has North America's largest volunteer 
parent testing community, with over 60,000 parents and was rated the Most 
Trusted Seal by 22,000 parents.

We365 is globally available on www.we365.com. It will also be available for 
free download on BlackBerry®, Android™** and IOS through BlackBerry World, 
Google Play and the Apple App Store. A French version of the digital 
platform will be available later this fall.

Photos of We365 - http://bit.ly/1esmfF2
Hi-res downloadable We365 broll - http://bit.ly/1gLVFJ0
We365 Backgrounder - http://bit.ly/1bXwcgd

* Must be a registered Canadian charity and cannot be registered as a 
religious organization.
**Android is a trademark of Google Inc.

About Free The Children
Free The Children is an international charity and educational partner. Founded 
in 1995 by international activist Craig Kielburger, Free The Children believes 
in a world where young people are free to achieve their fullest potential, and 
empowers youth to remove barriers that prevent them from being active local 
and global citizens. The organization's domestic programs—which includes We 
Day, Free The Children's signature youth empowerment event—educate, engage 
and empower 1.7 million young people across North America, the UK and around 
the world to become engaged global citizens. Its international projects have 
brought more than 650 schools and school rooms to youth and provided clean 
water and sanitation, health care and food security to one million people 
around the world, freeing children and their families from the cycle of 
poverty.

The organization has received the World's Children's Prize for the Rights of 
the Child, the Human Rights Award from the World Association of 
Non‐Governmental Organizations, and has formed successful partnerships with 
leading school boards and Oprah's Angel Network. For more information, visit 
www.freethechildren.com

About TELUS
TELUS (TSX: T, NYSE: TU) is a leading national telecommunications company in 
Canada, with $11 billion of annual revenue and 13.2 million customer 
connections, including 7.7 million wireless subscribers, 3.4 million wireline 
network access lines, 1.4 million Internet subscribers and 712,000 TELUS TV 
customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS 
provides a wide range of communications products and services, including 
wireless, data, Internet protocol (IP), voice, television, entertainment and 
video.

In support of our philosophy to give where we live, TELUS, our team members 
and retirees have contributed more than $300 million to charitable and 
not-for-profit organizations and volunteered 4.8 million hours of service to 
local communities since 2000. Fourteen TELUS Community Boards lead TELUS' 
local philanthropic initiatives. TELUS was honoured to be named the most 
outstanding philanthropic corporation globally for 2010 by the Association of 
Fundraising Professionals, becoming the first Canadian company to receive this 
prestigious international recognition.

For more information about TELUS, please visit telus.com.



SOURCE  TELUS Corporation 
Julia Thomas, PR Manager Free The Children julia.thomas@freethechildren.com T: 
(416) 738-8702 
Donna Ramirez TELUS Social and Media Relations donna.ramirez@telus.com (416) 
320-9309 
Image with caption: "An initiative of Free The Children and TELUS, We365 is a 
free mobile app and website that enables young people to track and verify 
their volunteer activities for school, as well as provide the tools needed to 
fundraise, take action, and amplify messages for thousands of different 
charities. (CNW Group/TELUS Corporation)". Image available at:  
http://photos.newswire.ca/images/download/20131018_C5068_PHOTO_EN_32219.jpg 
Image with caption: "An initiative of Free The Children and TELUS, We365 is a 
free mobile app and website that enables young people to track and verify 
their volunteer activities for school, as well as provide the tools needed to 
fundraise, take action, and amplify messages for thousands of different 
charities. (CNW Group/TELUS Corporation)". Image available at:  
http://photos.newswire.ca/images/download/20131018_C5068_PHOTO_EN_32220.jpg 
Image with caption: "An initiative of Free The Children and TELUS, We365 is a 
free mobile app and website that enables young people to track and verify 
their volunteer activities for school, as well as provide the tools needed to 
fundraise, take action, and amplify messages for thousands of different 
charities. (CNW Group/TELUS Corporation)". Image available at:  
http://photos.newswire.ca/images/download/20131018_C5068_PHOTO_EN_32221.jpg 
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CO: CNW Enriched News Releases
ST: British Columbia
NI: TLS NP  
-0- Oct/18/2013 13:00 GMT
 
 
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