Rhonda Willingham of Alere Health Focuses on ACA Challenges At Medicaid Health Plans of America 2013 Conference on Oct. 21

  Rhonda Willingham of Alere Health Focuses on ACA Challenges At Medicaid
  Health Plans of America 2013 Conference on Oct. 21

                ‘Connected Care’ Approach Meets Patient Needs

Medicaid Health Plans of America 2013

Business Wire

ATLANTA -- October 18, 2013

Health professionals face increased challenges in reaching out to and engaging
vulnerable populations, including dual eligibles and new Medicaid mothers,
according to Rhonda Willingham, executive vice president at Alere Health, a
leading provider of health management solutions. Willingham will provide
insights during the Medicaid Health Plans of America 2013 conference October
21-22 at the Gaylord National Resort & Convention Center in National Harbor,
Md. She will speak at 1:30 p.m. on October 21.

In her presentation, “Enabling Connected Health to Meet the Needs of
Vulnerable Populations at the State Level,” Willingham will discuss how
connected health strategies can help health plans compete and grow effectively
at the state level under the Affordable Care Act, by helping to improve the
patient experience as well as healthcare quality. The Kaiser Foundation
reports in the 2012 U.S. Census Bureau statistics that more than 47 million
Americans remain uninsured.

“At Alere, we have developed what we refer to as a ‘connected health’ approach
that includes the convergence of advanced technologies, at-home monitoring
devices and care management services as a way to transform how healthcare is
delivered and monitored,” says Willingham, who has more than 25 years of
health services experience. “The future of managing this vulnerable population
will require this new integrated approach.”

“Through this convergence, we can ensure the best patient experience for newly
vulnerable populations as well as traditional ones defined as the
disadvantaged, medically underserved, poverty stricken and distressed,” she

Willingham is a Think Tank member of the Health Enhancement Research
Organization (HERO), where she serves as co-chair of both the HERO Research
Advisory Group and the HERO Incentives Committee.

Medicaid Health Plans of America is the leading national organization solely
dedicated to representing health plans participating in Medicaid managed care,
and its forums support the development of effective policy solutions to
promote and enhance the delivery of quality healthcare.

About Alere

Alere Health is part of the health information solutions business of Alere
Inc. By developing new capabilities in near-patient diagnosis, monitoring and
health information technology, Alere enables individuals to take charge of
improving their health and quality of life at home. Alere's global leading
products and services, as well as its new product development efforts, focus
on cardiology, infectious disease, toxicology and diabetes. Alere is
headquartered in Waltham, Massachusetts. For more information regarding Alere,
please visit www.alere.com.


For Alere Health
Jan McClure, 770-559-1016
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