Avid Accelerates Momentum of Pro Tools 11, the New Industry Standard for Audio Production

  Avid Accelerates Momentum of Pro Tools 11, the New Industry Standard for
  Audio Production

More than 600 plug-ins now available in new 64-bit AAX format, allowing audio
professionals to easily achieve the sound they seek and deliver higher-quality
                                mixes, faster

AES New York 2013

Business Wire

NEW YORK -- October 18, 2013

Avid® (NASDAQ: AVID) today announced that more than 600 64-bit AAX plug-ins
are now available for Avid Pro Tools® 11, the new standard for audio
production. Preeminent musicians, engineers, producers, and broadcast
professionals across the industry are using Pro Tools 11 to deliver
higher-quality, inspiring content more efficiently than ever.

“Avid development partners have adopted the new 64-bit AAX format at an
unprecedented rate,” said Chris Gahagan, senior vice president of products and
services at Avid. “By collaborating with the most respected developers in the
world, we’re enabling our customers to easily create richer-sounding, more
complex mixes faster than ever, using the most powerful audio workstation in
the industry.”

Pro Tools 11 enables audio professionals to speed content creation thanks to
its 64-bit architecture and new Avid Audio Engine, which delivers multiple
times the processing power of any previous version of Pro Tools. With the new
AAX 64-bit plug-in format, professionals gain more accessible RAM to boost
performance and have hundreds of options to creatively take their music and
audio production to a higher level.

More than 60 Avid development partners have embraced the new AAX format,
including Waves, AIR, Antares, Sonnox, McDSP, and many other top audio
developers. AAX plug-ins ensure compatibility with previous sessions and
enable Pro Tools users to add hundreds of virtual instruments, effects, and
sound processors to their sessions while greatly enhancing the creative
aspects of recording, editing, and mixing audio. A wide variety of AAX
plug-ins are available that emulate classic hardware sound processors or
musical instruments, enabling customers to eliminate hardware investment and
upkeep expenses.

With long-awaited industry favorites among the hundreds of AAX 64-bit plug-ins
now available, audio professionals are confidently making the move to Pro
Tools 11.

“Musicians and engineers are very excited about the performance and power that
the new AAX plug-in format provides,” stated Butch Vig, Grammy-award winning
producer (Foo Fighters, Green Day Nirvana). “The ability to accelerate
workflows and create bigger, more complex mixes makes Pro Tools 11 an
incredible value.”

“As an audio professional and business person, it’s essential for me to have
the best tools available,” stated Dave Pensado, Grammy-award winning mix
engineer (Christina Aguilera, Beyonce, Shakira). “Pro Tools 11 is an
investment that will help me attract new customers, grow revenue, and
differentiate myself from accelerating competition in the marketplace.”

Availability and Pricing

For more information on available AAX plug-ins, visit the Avid AAX portal.

About Avid

Through Avid Everywhere, Avid delivers the industry's most open, innovative
and comprehensive media platform connecting content creation with
collaboration, asset protection, distribution and consumption for the most
listened to, most watched and most loved media in the world—from the most
prestigious and award-winning feature films, music recordings, and television
shows, to live concerts and news broadcasts. Industry leading solutions
include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For
more information about Avid solutions and services, visit www.avid.com,
connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or
subscribe to Avid Blogs.

© 2013 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, EUCON,
Interplay, ISIS, Media Composer, Pro Tools and Sibelius are trademarks or
registered trademarks of Avid Technology, Inc. or its subsidiaries in the
United States and/or other countries. The Interplay name is used with the
permission of the Interplay Entertainment Corp. which bears no responsibility
for Avid products. All other trademarks are the property of their respective
owners.

Contact:

Avid
Sara Griggs, 310-907-6909
sara.griggs@avid.com
 
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