Creative Productions And The University Of Southern California Launch An
All-New Event App For Trojan Family Weekend
Alumni-Led Local Agency Brings Technology To This Year's Highly Anticipated
LOS ANGELES, Oct. 18, 2013
LOS ANGELES, Oct. 18, 2013 /PRNewswire/ --Creative Productions, an integrated
marketing agency, and the University of Southern California Office for Parent
Programs launched the first-ever mobile app for Trojan Family Weekend, October
This custom event app will provide Trojan family members with a useful tool
that not only simplifies communication, but also enhances the experience of
participants throughout the annual Trojan Family Weekend event. The app brings
a technological side to this highly anticipated weekend of activities by
making campus navigation quick and easy, while also providing real-time event
updates, news highlights and personalized scheduling options.
The Trojan Family Weekend App is equipped with smart and useful features that
allow app users to access the information they need, when they need it. In
addition to providing users with news highlights, sponsorship highlights and
information for all events and activities, the app also allows users to
"favorite" events to create their own customized schedule for quick reference
throughout the weekend. Other features include the integration of Twitter into
its news feed to bring participants the most updated announcements directly
from USC's Office for Parent Programs' Twitter page, as well as the
integration of Google Maps to give users a tool to locate buildings and
parking facilities throughout campus with ease.
"Being an alumna of USC, and the parent of a USC senior, this app truly
provides members of the Trojan family with the tools to navigate through this
busy and exciting weekend," stated Deborah Golian Castro, President and CEO of
Creative Productions. "The Trojan Family Weekend App keeps all the information
you need right in the palm of your hand."
This year the theme for Trojan Family Weekend is "Trojan Family Values,"
planned by the Office for Parent Programs. More than 2,600 parents and family
members participate in Trojan Family Weekend each year. This is a special time
for students to share with their parents the magic that is USC. Family members
are encouraged to explore the campus by attending thought-provoking lectures,
seeing an exhibit or meeting some of USC's exceptional faculty.
"We truly appreciate Creative Productions and the work they have done for us
as a sponsor and developer of this app. We had a big vision and now it has
become a reality—it demonstrates how Trojans support Trojans to make things
happen," commented Tina Orkin, Associate Director for the Office for Parent
Programs. "The app will definitely increase participant satisfaction by
providing access to updated information on their smart phones," added Beth
Saul, Assistant Dean for Student Affairs and Director for Fraternity and
Sorority Leadership and Parent Programs. "We believe this is one of the first
apps of its kind for an event like ours, and we are pleased to lead the way
with an app that supports our goals for the program."
Creative Productions is an award-winning integrated marketing and promotions
agency that leverages strategy, creative and technology to build brands,
engage customers, and drive sales. The agency delivers measurable results for
a variety of programs including enterprise-level and e-commerce websites,
email marketing, targeted advertising and large-scale promotions for clients
including Toyota Motor Sales U.S.A., Inc., Metrolink (Southern California
Regional Rail Authority), Goodwill SOLAC, and USC Sports Properties along with
clients in entertainment, energy, and health care sectors. For more
information, visit www.creativeproductions.com
Sarah Soss, Public Relations Contact
4510 E. Pacific Coast Hwy, Suite 500, Long Beach, CA 90804
SOURCE Creative Productions
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