Top 25 US Bank Introduces Boston To New Name With "Santander Community Day"
Sovereign Bank becomes Santander, hosts day-long celebration featuring
complimentary Boston Duck Tours, Dunkin' Donuts and Kickass Cupcakes
giveaways, and Hatch Shell commitment
BOSTON, Oct. 18, 2013
BOSTON, Oct. 18, 2013 /PRNewswire/ --In celebration of Sovereign Bank
becoming Santander, the Bank hosted "Santander Community Day" in Boston today,
featuring a series of fun giveaways and activities as a public "thank you" to
Boston area residents and visitors. Through partnerships with its corporate
clients and beloved local institutions – Boston Duck Tours, Dunkin' Donuts and
Kickass Cupcakes – Santander will deliver all-day surprises throughout the
city to underscore its strong commitment to its customers.
The day was kicked off on Beacon Hill when Massachusetts Governor Deval
Patrick presented Santander US president and CEO, Roman Blanco with a
proclamation designating October 18, 2013, "Santander Community Day".
Santander's Community Day events include:
oComplimentary Boston Duck Tours from 9:00 to 5:00 PM. Santander
orchestrates the first-ever corporate take-over of the Boston Duck Tours'
27 boat fleet. Patrons can hop aboard at any Duck Tour ticket location:
Museum of Science, Prudential Center or New England Aquarium. (No advance
reservations, first-come, first-served.)
oComplimentary Dunkin' Donuts coffee and donuts, 7:30 to 9:30 AM, Boston
Common, City Hall Plaza and Copley Square at sampling vehicles.
oComplimentary Kickass Cupcakes: 11:00 AM Post Office Square; 3:00 PM
Santander also joined The Esplanade Association and the Massachusetts
Department of Conservation and for an exciting event Friday morning to unveil
restoration plans for the DCR Hatch Memorial Shell, making a $100,000 donation
to kick off improvement efforts to the Boston landmark and its grounds. The
event included appearances by Ken Casey of the Dropkick Murphys and Peter
Fiedler, with performances by the Boston Landmarks Orchestra and Conservatory
Lab Charter School students. The Hatch Shell commitment is an example of the
expanded community efforts Santander will bring to the markets it serves.
In tandem with its new brand identity, Santander recently announced another
community giving campaign, "Ideas for Good," which will allow customers to
cast votes for their favorite community non-profits at their nearest branch
through November 30, when each of the bank's 700+ branches will announce the
selection of a local non-profit that will receive a monetary donation.
The Santander brand was officially introduced to retail and commercial
customers on October 17, when more than 700 branches across the bank's
footprint rebranded to become Santander. The move allows it to leverage the
breadth, expertise and resources of one of the most well-respected, strongest
financial institutions in the world with the local insights and relationships
of a committed, community-focused bank.
Santander US is a top 25 retail banks in the United States by deposits, with a
presence in Connecticut, Delaware, Maryland, Massachusetts, New Hampshire, New
Jersey, New York, Pennsylvania and Rhode Island. Santander's 9,218 employees
serve the financial goals of American consumers and businesses through its 718
branches and 2,099 ATMs. Headquartered in Boston, Santander is supervised by
the Office of the Currency of the Comptroller and is FDIC insured under its
legal name, Santander Bank, N.A. Santander in the United States is a
wholly-owned, financially autonomous subsidiary of the Santander Group. For
more information about Santander in the United States, visit
www.santanderbank.com or call 877-768-2265.
Santander (SAN.MC, STD.N, BNC.LN) is a retail and commercial banking group
with a presence in ten main markets. Santander is the largest bank in the euro
zone by market capitalization. Founded in 1857, Santander had EUR 1.342
trillion in managed funds, 102 million customers, 14,680 branches – more than
any other international bank – and 186,785 employees at the close of June,
2013. It is the largest financial group in Latin America and has significant
positions in the United Kingdom, Spain, Portugal, Germany, Poland and the
northeast United States. Santander was recognized in 2012 as Best Global Bank
by Euromoney, ranked as a top Greenest Global Bank in 2013 by Bloomberg
BusinessWeek and was named 2013 Sustainable Global Bank of the Year by the
Financial Times. Santander's attributable profit rose 29% from a year-earlier
to EUR 2,255 million in the first half of 2013. For more information about
Santander, visit www.santanderusa.com.
Contact: Corporate Communications, Mary Ellen Higgins, Director of Public
Relations, firstname.lastname@example.org, 617.346.7431; elevate communications, Leah
Coyle, email@example.com, 617.861.3683
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