RadioShack Brings Its Newest Concept Store Home to Boston

          RadioShack Brings Its Newest Concept Store Home to Boston

Newly Remodeled Cambridge Store Features Top Brands and Interactive

PR Newswire

FORT WORTH, Texas, Oct. 18, 2013

FORT WORTH, Texas, Oct. 18, 2013 /PRNewswire/ --RadioShack  returned to its
roots this week with the opening of the company's first Boston-area concept
store just minutes from where the company first opened its doors in 1921. The
completely remodeled location can be found in Porter Square at 15 White St.,
Cambridge, Mass.



The all-new RadioShack features a more open format, showcases the company's
new look, and incorporates interactive areas designed to help shoppers improve
their technology profile. Highlights include:

  oNewly configured displays highlighting in-demand brands like Apple, HTC
    and Samsung, as well as mobile carriers such as AT&T, Sprint and Verizon;
  oStore fixtures that enable shoppers to find and compare products, such as
    leading brands in sound like SOL REPUBLIC and Beats by Dr. Dre, a Speaker
    Wall allowing customers to demo speakers by playing music from their own
    Bluetooth-enabled mobile devices, and a display demonstrating the
    capabilities of several models of GoPro cameras;
  oTechnology that makes shopping interesting and playful, like touchscreens
    and apps that help shoppers understand product benefits; 
  oFree customer Wi-Fi, great for trying out new tech;
  oHelpful, informative RadioShack staff, who can answer questions about
    hundreds of products and services and point customers to the items that
    meet their specific needs.

RadioShack is opening a select number of these high-touch stores in
neighborhoods throughout the nation. The Cambridge location is the sixth
concept store to open since the company began converting to the new format
this summer.

Neighbors are invited to come see the newer, brighter RadioShack and pick up
an instant savings coupon good for $10 off any $40 qualifying purchase, while
supplies last. Or check into the store on Foursquare to claim the deal for a
limited time.


RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile
technology products and services, as well as products related to personal and
home technology and power supply needs. RadioShack^® offers consumers a
targeted assortment of wireless phones and other electronic products and
services from leading national brands, exclusive private brands and major
wireless carriers, all within a comfortable and convenient shopping
environment. RadioShack employs approximately 30,000 knowledgeable and
helpful sales experts globally. RadioShack's retail network includes more
than 4,300 company-operated stores in the United States, 270 company-operated
stores in Mexico, and approximately 1,000 dealer and other outlets worldwide.
For more information on RadioShack Corporation, please visit; to purchase items online, please RadioShack^® is a registered trademark licensed by
RadioShack Corporation.

News Media Contact: Media Relations, +1-817-415-2381,

SOURCE RadioShack Corporation

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