DSW celebrates first National Shoe Lover Day with "Free Shoes for a Year" sweepstakes

  DSW celebrates first National Shoe Lover Day with "Free Shoes for a Year"

PR Newswire

COLUMBUS, Ohio, Oct. 18, 2013

COLUMBUS, Ohio, Oct. 18, 2013 /PRNewswire/ --DSW Inc. (NYSE: DSW), a leading
branded footwear and accessories retailer, introduces one entire day devoted
to shoe love. National Shoe Lover Day, DSW's unofficial official holiday,
falls on Saturday, October 26, 2013.

(Photo: http://photos.prnewswire.com/prnh/20131018/CL99697)

To celebrate the new holiday, DSW is giving Shoe Lovers everywhere the chance
to win free shoes for a year! Each of the 390 stores nationwide, as well as
dsw.com, will participate in this sweepstakes. Customers who make a purchase
on that day, from a store or from dsw.com, will receive a peel-off card—if the
card is a "free shoes for a year" winner, that customer will receive bonus
cards throughout the year! There will be one winner per store and one winner
from dsw.com (more info here: http://tiny.cc/FSFY). Additionally, DSW stores
will have other prizes and giveaways for their Shoe Lovers on the big day.

"We are excited to finally launch this fabulous holiday," said Kelly Cook,
Senior Vice President of Marketing, DSW Inc. "One whole day to celebrate
gorgeous shoes and party with our superstar Shoe Lovers? There's absolutely
nothing better than that!"

DSW has also released its first-ever book, Do You Speak Shoe Lover? in
celebration of National Shoe Lover Day and Shoe Lovers everywhere. It is
available for purchase at DSW stores, dsw.com, and select book retailers

DSW is the destination for savvy Shoe Lovers everywhere. Customers experience
a breathtaking assortment ofdesigner shoes,boots, andsandalsat everyday
value prices in a convenient assisted self-select shopping environment. Aisles
are filled with the latest trends in men's andwomen's shoesgiving Shoe
Lovers a staggering amount of choices. From casual and athletic shoes to
top-branddress shoes, DSW is the ultimate destination for anyone who loves
fashion and the excitement of finding the perfect shoe. For an even larger
selection, dsw.com offers more styles, luxury brands, extended sizes andkids'

DSW Rewards is a free, award-winning loyalty program in which customers earn
certificates toward future DSW purchases and receive special member-only
offers. Customers can also participate in a lively Shoe Lover community on
Facebook to receive exclusive offers and giveaways, including chances to win
freeshoeson Facebook each Tuesday, also known as "Free Shoesday."

About DSW Inc.

DSW Inc. is a leading branded footwear,handbag and accessoriesretailer that
offers a wide selection of brand name and designer fashion for women, men, and
kids. As ofOctober 24, 2013, DSW operates 393 stores in 42 states,
theDistrict of ColumbiaandPuerto Rico, and operates an e-commerce
site,http://www.dsw.com, and a mobile website,http://m.dsw.com. DSW also
supplies footwear to 356 leased locations inthe United Statesunder the
Affiliated Business Group. For store locations and additional information
about DSW, visithttp://www.dswinc.com. Follow DSW on Twitter
athttp://twitter.com/DSWShoeLoversand like DSW on Facebook


Website: http://www.DSWinc.com
Contact: Company Contact: DSW Inc. - Christina Cheng, Director, Investor
Relations, (855) 893-5691; Media Contact: Brinley Turner, (310) 804-9990
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