Thousands of People Around the World Celebrate the First Customer Experience Day

  Thousands of People Around the World Celebrate the First Customer Experience

Customer Experience Professionals Association Launches Global Celebration with
                          Events in Seven Countries

Business Wire

WAKEFIELD, Mass. -- October 18, 2013

Thousands of professionals came together on October 1 for an extensive array
of online and in-person events to celebrate the inaugural Customer Experience
(CX) Day, established by the Customer Experience Professionals Association
(CXPA). The first CX Day was a global celebration of companies and people who
organized events around the world, including Australia, Canada, Finland,
Greece, Norway, the United Kingdom and the United States.

Customer experience professionals the world around were invited to participate
in special events, both live and online, to celebrate customer experience and
the professionals who make it happen. The festivities included the
announcement of the first-ever CX Impact Awards, created to recognize
individuals who have had a significant impact on the field of customer
experience management. CX Day even received recognition from the U. S. House
of Representatives.

CX Day by the numbers:

  *19 cities in seven countries held local networking meetings that included
    speakers, breakout discussions, networking, refreshments and more
  *Nearly 1,000 people attended one of the in-person events
  *More than 500 people registered for a webcast featuring CXPA Chairman
    Bruce Temkin and Sprint CEO Dan Hesse – a recording is available for
  *Nearly 500 people attended or viewed Google+ Hangouts that took place in
    four regions – Australia, UK, U.S. East Coast and U.S. West Coast.
  *A CX Day Twitter Chat resulted in nearly 3,000 tweets discussing several
    customer experience topics
  *12 popular bloggers participated in an interactive CX Day Blog Carnival
  *12 individuals in three different countries received CX Impact Awards

In addition, a number of companies, such as Busey, Fidelity Investments, New
York Life, Scottrade Financial Services, Inc., and ShopHQ held in-house CX Day
events, demonstrating their commitment to the value of the CX discipline.
These celebrations included workshops, award presentations, social activities
and more.

For example, ShopHQ celebrated with their customers during a 24-hour
appreciation event on TV, online, mobile and social media. In addition, they
announced their annual customer survey results internally during
company-sponsored ice-cream socials, and senior executives personally thanked
team members while dishing out the treats. Busey’s 900+ associates committed
to filling hundreds of mailboxes with handwritten letters of thanks for
"Giving Gratitude," their CX day celebration honoring business partners,
customers and vendors.

"ShopHQ was excited to participate in the first-ever Customer Experience Day,"
said Nancy Kunkle, SVP, On-Air Talent and Customer Experience for ShopHQ. "Our
team members are focused each day on providing our customers with a positive
shopping experience. ShopHQ's CX Day was a great way to formally recognize our
accomplishments and the improvements made on behalf of the customer over the
last year."

"The first CX Day was an overwhelming success and an incredibly inspiring day,
as thousands of CX professionals came together around the world to celebrate
our common passion," said Bruce Temkin, CXPA Chairman and co-founder. "I want
to thank all of the many volunteers who made CX Day such a memorable event. It
was truly a great day for CX!"

The CXPA created the website as a resource to communicate all of the
activities scheduled for CX Day. Clarabridge, Inc. and SDL are Platinum
Sponsors of CX Day 2013.

CX Day is celebrated on the first Tuesday of October and will take place in
2014 on October 7.

About the CXPA

The Customer Experience Professionals Association is a global, non-profit
organization dedicated to the advancement of customer experience management
best practices. It provides customer experience management professionals with
educational and networking opportunities to help them succeed, and facilitates
the industry-wide advancement of the discipline of customer experience
management. The CXPA’s members include individuals who develop, manage,
optimize, and envision how organizations interact with their customers. This
community includes customer experience practitioners within companies, vendors
who support customer experience efforts, and other stakeholders in the

Founded in April 2011, the CXPA has more than 80 Corporate Members and nearly
2,300 customer experience professionals in its community. CXPA Gold Sponsors
include Confirmit, ForeSee, Oracle, and Verint. Clarabridge, Inc., Corsential,
Interactive Intelligence, Mattersight Corporation, Medallia, ResponseTek and
TNS are CXPA Silver Sponsors. For more information, visit

Customer Experience Professionals Association, CXPA, and the CXPA logo are
trademarks of the Customer Experience Professionals Association. All other
company names mentioned may be trademarks or registered trademarks of their
respective holders.


Customer Experience Professionals Association
Judith Vanderkay, +1-781-876-6208
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