SED International Colombia Appointed Microsoft Authorized Channel Distributor

  SED International Colombia Appointed Microsoft Authorized Channel

SED Colombia To Distribute Microsoft XBox, Windows, Office Products to Tier 1
                       and Tier 2 Retailers in Colombia

Business Wire

LAWRENCEVILLE, Ga. -- October 18, 2013

SED International Holdings, Inc. (NYSE MKT: SED) (“the Company”, “SED”, “our”,
“we”), a multinational supply chain management provider and distributor of
leading computer technology, consumer electronics, and small appliances
products, today announced that SED International de Colombia has been
appointed Microsoft’s authorized channel distributor in Colombia for its XBox,
hardware and productivity software (Windows, Office and Office for Mac in FPP)
product families.

The new alliance expands SED Colombia’s product offering and portfolio to the
Company’s current and potential channel clients in Colombia. At the same time,
SED Colombia will work with Microsoft as a strategic partner to expand
distribution of its XBox, hardware and productivity software products into
managed Tier 1 and Tier 2 retailers.

“By appointing SED, we expect to expand our reach to both current and
potential customers. By taking a more strategic and organized strategy, SED
will help us to create a clear segmentation of our market, and assist us in
accomplishing structured growth and development that will benefit the end user
and our entire fulfillment chain,” commented Juan Carlos Vazquez, Retail Sales
Manager and Marketing Lead Microsoft Colombia.

“This appointment as a Microsoft distribution channel in Colombia confirms
SED’s leadership as a preferred IT distributor in Colombia,” said Mauricio
Arcila, General Manager at SED International Colombia. “We are very proud of
this accomplishment and look forward to working closely with Microsoft to
ensure that our mutual objectives are met.”

“Entering into this alliance with a company like Microsoft reiterates our
commitment to the Colombia market as well as our ability to team up with such
an important partner in a win – win relationship that at the same time will
bring great benefits to the distribution chain as well as to the end
consumer,” said Ronell Rivera, Senior Vice President and GM of SED
International Latin America. “For more than 16 years, SED has been
successfully serving our partners in Colombia and this accomplishment is just
another example of our continued focus on delivering the highest quality of
service and value in the entire Latin America region.”

About SED International Holdings, Inc.

Founded in 1980, SED International Holdings, Inc. is a multinational,
preferred distributor of leading computer technology, consumer electronics,
and small appliances products. The company also offers custom-tailored supply
chain management services ideally suited to meet the priorities and
distribution requirements of the e-commerce, Business-to-Business and
Business-to-Consumer markets. Headquartered near Atlanta, Georgia with
business operations in California; Florida; Georgia; Bogota, Colombia and
Buenos Aires, Argentina, SED serves a customer base of over 10,000 channel
partners and retailers in the United States, Latin America, and Caribbean. To
learn more, please visit; or follow us on Twitter @SEDIntl.

Safe Harbor

Statements made in this Press Release that are not historical or current facts
are "forward-looking statements.” These statements often can be identified by
the use of terms such as "may," "will," "expect," "believe," "anticipate,"
"estimate," "approximate" or "continue," or the negative thereof. The Company
wishes to caution readers not to place undue reliance on any such
forward-looking statements, which speak only as of the date made. Any
forward-looking statements represent management's best judgment as to what may
occur in the future. However, forward-looking statements are subject to risks,
uncertainties and important factors beyond the control of the Company that
could cause actual results and events to differ materially from historical
results of operations and events and those presently anticipated or projected.
These factors include adverse economic conditions, entry of new and stronger
competitors, inadequate capital, curtailment of credit, loss of vendor
relationships, unexpected costs, failure to gain product approval in the
marketplace and failure to capitalize upon access to new markets. The Company
disclaims any obligation to revise any forward-looking statements to reflect
events or circumstances after the date of such statement or to reflect the
occurrence of anticipated or unanticipated events. These factors and others
are discussed in the “Management's Discussion and Analysis" section of the
Company's Reports on Forms 10-K and 10-Q available at


SED International Holdings, Inc.
Latin America Contact:
Ronell Rivera, 305-592-0199
Media and Investor Relations Contacts:
Robert O’Malley, 770-243-1005
On behalf of SED Investor Relations
E.E. Wang Lukowski, 770-884-1SED (1733)
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