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Booking.com Celebrates Halloween with Haunted Hotels Campaign

        Booking.com Celebrates Halloween with Haunted Hotels Campaign

PR Newswire

AMSTERDAM, Oct. 18, 2013

AMSTERDAM, Oct. 18, 2013 /PRNewswire/ --Booking.com (http://www.booking.com),
the largest brand in the global online accommodation sector, has exactly what
customers are looking for - even haunted hotels. Showcasing haunted properties
from around the globe, travelers can find their next ghostly getaway with the
Haunted Destinations finder.

"With over 350,000 properties worldwide and over 25 unique accommodations,
including haunted hotels, customers have nothing to be afraid of when trying
to get their stay exactly right," says Paul Hennessy, Booking.com's Chief
Marketing Officer. "With Halloween around the corner, we wanted to help
travelers better navigate our array of property choices, particularly those
inspired by the holiday spirit. We are dedicated to bringing travelers an
experience unlike any other regardless of where they stay or how they book."

With the world's largest variety of accommodations, Booking.com brings its
extraordinary roster of bewitching properties to life through a horrific
Haunted Hotels advertising campaign starring the Queen Anne Hotel in San
Francisco. For American guests seeking to "Stay If You Dare," Booking.com's
haunted destinations span across country including: The National Hotel,
Jamestown, California, Stanley Hotel, Estes Park, Colorado, The Vinoy
Renaissance, St Petersburg, Florida, The Gettysburg Hotel, Gettysburg,
Pennsylvania, Hotel Galdez, Galveston, Texas and The 1886 Crescent Hotel,
Eureka Springs, Arkansas.

Booking.com's Haunted Hotels advertising  campaign, created by Wieden+Kennedy
Amsterdam, will be featured online, in movie theaters and on TV networks
across the country. The Queen Anne along with the six other hotels will also
be brought to life in movie-style posters appearing in selected theater
lobbies across the country.

To find haunted properties and view the Booking.com Halloween TVC spots visit:
www.Booking.com/haunted

Click here:http://www.hightail.com/download/OGhmYkJ0RkUwZ252bk1UQw to
download high-resolution images from the TVC and of the haunted hotel movie
posters.

About Booking.com
Booking.com is the world leader in booking hotel and other accommodations
online. It guarantees the best prices for any type of property – from small
independents to five-star luxury. Guests can access the Booking.com website
anytime, anywhere from their desktops, mobile phones and tablet devices, and
they don't pay booking fees – ever. The Booking.com website is available in 41
languages, offers over 350,000 hotels and accommodations in 185 countries,
features over 24 million reviews written by guests after their stay, and
attracts online visitors from both leisure and business markets around the
globe. With over 16 years of experience and a team of over 6,000 dedicated
employees in 110+ offices worldwide, Booking.com operates its own in-house
customer service team, which is available 24/7 to assist guests in their
native languages and ensure an exceptional customer experience. Established in
1996, Booking.com B.V. owns and operates Booking.com™, and is part of the
Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+, Pinterest, like
us on Facebook, or learn more at http://www.booking.com.

SOURCE Booking.com

Website: http://www.booking.com
Contact: MWW, Laura Anderson, MWW for Booking.com, Bookingcom@mww.com, or
Wieden+Kennedy Amsterdam, Claire Beesley, +31 (0)20 712 6643,
Claire.beesley@wk.com