The Esplanade Association, In Partnership With Massachusetts Department Of Conservation And Recreation, Launches The Hatch Shell

  The Esplanade Association, In Partnership With Massachusetts Department Of
Conservation And Recreation, Launches The Hatch Shell Capital Campaign, Honors
                    Santander As First Corporate Champion

-- In celebration of its recent rebrand, Santander donates $100,000 to
kick-off the Hatch Shell area restoration efforts in iconic Boston park

-- Three-year renovation project to restore grounds, sound system, lighting
and structure

PR Newswire

BOSTON, Oct. 18, 2013

BOSTON, Oct.18, 2013 /PRNewswire/ --The Esplanade Association, in
partnership with the MassachusettsDepartment of Conservation and Recreation
(DCR), today announced a long-term capital campaign to fund restoration of
Boston's iconic DCR Hatch Memorial Shell on the Charles River Esplanade.
Santander – the campaign's first Corporate Champion – was honored in
recognition of its $100,000 donation to the restoration efforts at a community
celebration today at the Hatch Shell. Santander was formerly known as
Sovereign Bank.

Joined by friends of the Hatch Shell, including DCR Commissioner Jack Murray,
Energy and Environmental Affairs Undersecretary Maeve Vallely Bartlett,
Massachusetts State Representative Jay Livingstone, Santander Chief Marketing
Officer Kathy Klingler and Managing Director of US Branches David Miree, the
Boston Landmarks Orchestra, Dropkick Murphys' front-man Ken Casey and renowned
conductor Arthur Fiedler's son, Peter Fiedler, The Esplanade Association
unveiled its $4 million campaign. The three-phase restoration project includes
plans to overhaul the Hatch Shell grounds, modernize its sound and lighting
systems, and enhance and rebuild its structural elements in conjunction with
the DCR.

"I thank Santander for their generous donation and partnership in creating
lasting improvements that will benefit the residents and families that enjoy
the Hatch Shell for many generations to come," said Governor Patrick.

Santander's support will help kick-off the project's first phase, which
includes renovations of the Hatch Shell Oval, the large grassy area best known
as home of the world-famous Fourth of July fireworks display and Boston Pops
concert, also widely used for picnics, recreation, movies, concerts, charity
walks and other events.

The $100,000 contribution will provide funding for critical design and
permitting needs, and support major landscaping efforts, including the
introduction of upgraded irrigation systems, high-use turf and improved
drainage mechanisms, as well as beautification and plantings. The Hatch Shell
last underwent a major renovation in 1991, its 50th anniversary, when the
sound system and floors were significantly upgraded. Santander's commitment
also launched The Esplanade Association's Corporate Champions program,
designed to elicit more fundraising collaboration between Boston-area
corporate institutions and the non-profit organization.

"The DCR is extremely pleased that Santander has joined in our mission to
restore this iconic Massachusetts landmark," said Murray. "We are committed to
providing communities across the Commonwealth with the best outdoor
experiences possible that improve our residents' quality of life, and we're
excited to move forward with plans to enhance the Hatch Shell, a signature
component of the Esplanade."

Santander's donation coincides with the Bank's recent corporate name change
from Sovereign Bank to Santander, completing the Bank's transformation since
Santander's purchase of Sovereign in 2009. The Santander brand was introduced
to retail and commercial customers on October 17, when more than 700 branches
across the Bank's footprint rebranded as Santander. The move allows the Bank
to leverage the breadth, expertise and resources of one of the most
well-respected, strongest financial institutions in the world with the local
insights and relationships of a committed, community-focused bank. The Hatch
Shell commitment is an example of the expanded community efforts the Bank will
bring to the markets it serves.

"We're honored to be the first Corporate Champion of the Hatch Shell
Renovation campaign," said David Miree. "With deep connections to the city of
Boston, we are proud to align with top notch local institutions like The
Esplanade Association and the Massachusetts Department of Conservation and
Recreation and lend our support to restore such a historic landmark
benefitting the community. We know how much this park means to the city and we
can't wait to help make the Hatch Shell even more beautiful and accessible for
Bostonians and visitors alike."

The Esplanade Association's Hatch Shell capital campaign launch underscores
the non-profit organization's commitment to update and improve the entire
Esplanade, which runs for three miles from the Boston Museum of Science to the
Boston University Bridge. The Hatch Shell campaign is one of many improvement
initiatives driven forward by the organization, whose goals are articulated in
Esplanade 2020, A Vision for the Future, highlighting its aim to make the
Esplanade the best park in the world by 2020, with sustainable, universally
accessible landscaped grounds featuring improved amenities and high-quality

"We set out with the mission to drive enhancements that make the Esplanade a
world class park and restoring the Hatch Shell is a key phase in our overall
plan," said Margo Newman, TEA Board Chair. "This highly-used park visited by
more than three million people a year merits a world-class community space,
and with the help of the DCR and Santander's generous commitment, we are well
on our way to making this goal a reality."

In addition to its donation to The Esplanade Association Hatch Shell
restoration project, Santander is celebrating its rebranding by aligning with
beloved Boston institutions, which are corporate clients of the Bank, for
"Santander Community Day," featuring unique consumer experiences following the
Hatch Shell launch. Santander coordinated the first-ever corporate takeover of
Boston's fleet of Duck Boats, offering complimentary rides throughout the day,
and treated Bostonians to complimentary Dunkin' Donuts and Kickass cupcakes
pop-ups throughout the city.

These activities come on the heels of Santander's recently announced "Ideas
for Good" community giving campaign, which will allow customers to cast votes
for community non-profits at their nearest branch through November 30, when
each of the Bank's 700+ branches will announce the selection of a local
non-profit that will receive a $500 donation.

About Us

Santander US is a top 25 retail banks in the United States by deposits, with
a presence in Connecticut, Delaware, Maryland, Massachusetts, New Hampshire,
New Jersey, New York, Pennsylvania and Rhode Island. Santander's 9,218
employees serve the financial goals of American consumers and businesses
through its 718 branches and 2,099 ATMs. Headquartered in Boston, Santander is
supervised by the Office of the Currency of the Comptroller and is FDIC
insured under its legal name, Santander Bank, N.A. Santander in the United
States is a wholly-owned, financially autonomous subsidiary of the Santander
Group. For more information about Santander in the United States, visit or call 877-768-2265.

Santander (SAN.MC, STD.N, BNC.LN) is a retail and commercial banking group
with a presence in ten main markets. Santander is the largest bank in the euro
zone by market capitalization. Founded in 1857, Santander had EUR 1.342
trillion in managed funds, 102 million customers, 14,680 branches – more than
any other international bank – and 186,785 employees at the close of June,
2013. It is the largest financial group in Latin America and has significant
positions in the United Kingdom, Spain, Portugal, Germany, Poland and the
northeast United States. Santander was recognized in 2012 as Best Global Bank
by Euromoney, ranked as a top Greenest Global Bank in 2013 by Bloomberg
BusinessWeek and was named 2013 Sustainable Global Bank of the Year by the
Financial Times. Santander's attributable profit rose 29% from a year-earlier
to EUR 2,255 million in the first half of 2013. For more information about
Santander, visit

About the DCR
The Massachusetts Department of Conservation and Recreation (DCR), an agency
of the Executive Office of Energy and Environmental Affairs, oversees 450,000
acres of parks and forests, beaches, bike trails, watersheds, dams, and
parkways. Led by Commissioner Jack Murray, the agency's mission is to protect,
promote, and enhance our common wealth of natural, cultural, and recreational
resources. To learn more about DCR, our facilities, and our programs, please
visit Contact us at

About The Esplanade Association
Founded in 2001, The Esplanade Association is a dynamic park friends group
dedicated to making life better on the Esplanade. The Esplanade Association
partners with the DCR as well as with other non-profit organizations,
businesses, and individuals to complete important capital projects and to
establish enriching programs at the park. Each year, The Esplanade
Association brings more than 2,500 volunteers to the Esplanade to help
maintain and care for the park. To learn more about The Esplanade Association,
please visit our website at

SOURCE Santander

Contact: Corporate Communications, Mary Ellen Higgins, Director of Public
Relations,, 617.346.7431; or elevate communications,
Leah Coyle,, 617.861.3683
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