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L'Oreal: L'Oréal: News Release: "L'Oréal announces the acquisition by The Body Shop of a majority stake in Brazil's Emporio



L'Oreal: L'Oréal: News Release: "L'Oréal announces the acquisition by The Body
           Shop of a majority stake in Brazil's Emporio Body Store"

  L'Oréal announces the acquisition by The Body Shop of a majority stake in
                         Brazil's Emporio Body Store

Clichy / Rio  de Janeiro  / London  15 October  2013 -  L'Oréal announces  the 
acquisition by The Body Shop of 51%  of Emporio Body Store in Brazil with  the 
option of increasing its shareholding to 80% by 2019.

Founded in 1997 in Porto Alegre by Tobias Chanan, Emporio Body Store offers  a 
complete range of beauty products sold through a franchise network.

Brazil is  the largest  economy in  Latin  America with  a population  of  200 
million people and a GDP per  capita of approximately 12 100 US dollars*.  The 
beauty market in Brazil has  experienced a consistent and sustained  expansion 
and as such has become the fourth beauty market in the world**.

Emporio Body Store  achieved in  2012 a  consolidated turnover  of 20  million 
Reals (approximately  7 million  euros).  Since 2011,  when Mr.  Helio  Seibel 
(Grupo Ligna) became the  major shareholder, the  business has grown  strongly 
and increased from  36 points  of sale  in 2010  to 84  in 2012,  to reach  an 
estimated 130 points of sale end of 2013.

The founder of Emporio Body Store, Tobias Chanan, will remain CEO of the group
with the objective to expand the  business through the franchise channel.  The 
Company will propose to  Brazilian consumers a range  of The Body Shop's  most 
popular products complemented by new products developed locally with L'Oréal's
Research Centre in  Rio de Janeiro,  in accordance to  The Body Shop's  strict 
requirements and values.

Jeremy Schwartz, Chairman and CEO The Body Shop said, "I am delighted by  this 
opportunity to launch The Body Shop  brand in Brazil through this new  venture 
with Emporio Body Store. We are  looking forward to introducing The Body  Shop 
products to discerning Brazilian consumers who appreciate naturally  inspired, 
sensorial products."

Tobias Chanan, founder and CEO of  Emporio Body Store, said: "We are  thrilled 
to associate our company Emporio Body Store  to The Body Shop and the  L'Oréal 
Group. In The  Body Shop,  we have  found our  kindred spirit:  thanks to  the 
synergy of our  values, vision and  culture, we will  have the opportunity  to 
greatly accelerate our business in Brazil."

The acquisition  is  subject  to  the approval  of  the  Brazilian  Anti-Trust 
Authority CADE, and should be completed before the end of the year.

About L'Oréal
L'Oréal, the  world's leading  beauty company,  has catered  to all  forms  of 
beauty in the world for over 100  years and has built an unrivalled  portfolio 
of 28 international, diverse and complementary brands. With sales amounting to
22.5 billion euros in 2012, L'Oréal employs 72,600 people worldwide. In  2013, 
the Ethisphere  Institute, a  leading  international think-tank  for  business 
ethics, corporate social responsibility and sustainability, recognized L'Oréal
as one of the  World's Most Ethical  Companies. This is  the fourth time  that 
L'Oréal has received this distinction.

About L'Oréal Brazil
L'Oréal Brazil,  present in  the country  since 1959,  is one  of the  leading 
beauty companies in  Brazil. Commercializing 24  international brands  through 
various distribution channels, to attend the very diverse and beauty demanding
consumers in the  country, L'Oréal  Brazil employs directly  2500 people.  Its 
operations include two factories, one in São Paulo and other in Rio de Janeiro
and since 2008 a Research  & Innovation Center with  80 researchers in Rio  de 
Janeiro. The Brazilian Laboratory has developed successful products that  meet 
the needs of the diverse  population of Brazil, with  potential to be sold  in 
different parts of  the world. L'Oréal  Brazil is a  source of innovation  and 
inspiration for the L'Oréal Group worldwide.

About The Body Shop
The Body Shop  was founded in  1976 by Dame  Anita Roddick, in  Littlehampton, 
England. The  beauty brand  pioneered social  activism and  was built  on  the 
philosophy that business can be a force for good. The business was acquired by
L'Oréal in 2006. With its brand  expression, Beauty with Heart, The Body  Shop 
continues to be focused on five  core values; Against Animal Testing,  Support 
Community Fair Trade, Activate  Self Esteem, Defend  Human Rights and  Protect 
The Planet. All products are created using the finest ingredients sourced from
the four corners of the  globe which are not  tested on animals. Earlier  this 
year The  Body Shop  was voted  "International Business  of the  Year" by  the 
prestigious Business in the Community for its pioneering Community Fair  Trade 
sourcing programme which  supports over  300,000 people in  21 countries.  The 
Body Shop has over 2,800 stores in 63 countries.

About Emporio Body Store
The Emporio Body Store believes that cosmetics go far beyond product. Deep  in 
its values is the promotion of a different way for women to relate to  beauty, 
through an engaging shopping experience, a warm and pleasant use of cosmetics.
Famous for  its creams  with  intense fragrances  and sensorial  textures,  it 
started its  story with  handcrafted  soap enriched  with essential  oils  and 
butters by founder Tobias Chanan  in 1997. Over the  past three years, it  has 
been the  Brazilian brand  that stood  out  in the  cosmetics segment  with  a 
significant growth reaching at the end of the year an estimated 130 points  of 
sales in  58  cities  in Brazil.  Visual  merchandising  is one  of  the  main 
differences of the brand. Within the  atmosphere of an emporium, all  products 
tell stories that represent the origin  of the ingredients and the concept  of 
each line, and the possibility to customize gifts at purchase.

 

 

 

(*) source: IMF 2012
(**) source: Beauty Market Survey 2012 excluding Razors & Blades, Soaps and
Oral Care (sell-in)

 

 

 

"This news release does not constitute an offer to sell, or a solicitation  of 
an offer  to buy  L'Oréal shares.  If you  wish to  obtain more  comprehensive 
information about L'Oréal, please refer to the public documents registered  in 
France with the Autorité des Marchés Financiers, also available in English  on 
our Internet site www.loreal-finance.com.
This news release  may contain some  forward-looking statements. Although  the 
Company considers that these statements are based on reasonable hypotheses  at 
the date of publication of this release,  they are by their nature subject  to 
risks and uncertainties which could cause actual results to differ  materially 
from those indicated or projected in these statements."

 

Contacts at L'Oréal (switchboard: +33 1 47 56 70 00)

Individual shareholders and market authorities
Mr Jean Régis CAROF
Tel: +33 1 47 56 83 02
jean-regis.carof@loreal.com  

Financial analysts and Institutional investors
Mrs Françoise LAUVIN
Tel: +33 1 47 56 86 82
francoise.lauvin@loreal.com

Journalists 
Mrs Stephanie CARSON-PARKER
Tel: +33 1 47 56 76 71
stephanie.carsonparker@loreal.com

For  more  information,  please  contact   your  bank,  broker  or   financial 
institution (I.S.I.N. code: FR0000120321), and consult your usual  newspapers, 
and    the     Internet    site     for    shareholders     and     investors, 
http://www.loreal-finance.com, alternatively, call +33 1 40 14 80 50.

 

 

Read the News Release of October 15th, 2013

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Source: L'Oreal via Thomson Reuters ONE
HUG#1735750
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