Rio de Janeiro Launches Pilot for Public Transportation NFC Ticketing with Smartphones

  Rio de Janeiro Launches Pilot for Public Transportation NFC Ticketing with

Partnership with Mobile Operators and Smartphone Supplier Allows Using Mobile
     Phone as a RioCard Transit Card and Checking Balances on the Screen

Business Wire

AMSTERDAM & RIO DE JANEIRO -- October 18, 2013

Regulatory News:

Rio de Janeiro will be the first city in Brazil to launch a pilot program
enabling mobile NFC ticketing for public transportation. This innovative
initiative is a pioneering partnership between RioCard Tecnologia da
Informação, Gemalto, Motorola Mobility and the country’s four leading mobile
operators - Claro, Oi, Telefónica and TIM, supported by the GSMA. Two hundred
users of buses, trains and ferries have been selected to collaborate with
these companies in this three-month pilot, which is expected to conclude in
December 2013.

For the first time in Brazil, smartphones will be used as mobile wallets with
embedded NFC technology enabling secure payment for public transportation
tickets. NFC allows safe contactless data exchange when two compatible devices
are placed within a few inches of each other. Contactless technology was first
adopted in Rio de Janeiro with RioCard transit card in 2003 and is now a part
of the daily routine of millions of users.

To pay for the transportation, the user needs to place the smartphone Motorola
RAZR D3 – which, as the first popular device offering NFC technology, has been
exclusively selected for the pilot – within a few inches of the RioCard reader
terminal. An app allows users to easily check balances on the screen at any
time or place. Soon, RioCard will also offer prepaid charges on the device
itself. "It is a practical and fast system that brings freedom to the
customer." says Homero Quintaes, Director of RioCard TI.

Gemalto, the world leader in digital security, is providing its UpTeq multi
tenant NFC SIM cards with embedded Mifare4Mobile technology. The card protects
the users’ credentials enabling them to securely pay for their journey with
nothing more than a tap of their handset. As technology needs evolve in the
future, with the addition of Gemalto’s Trusted Service Manager (TSM) platform
the solution will be able to support the introduction of an extensive range of
value-added services.

“Transportation is emerging as one of the major applications for NFC
technology, and our UpTeq multi-tenant NFC SIM card is fully scalable to host
an extensive range of services now and in the future,” explains Damien Bullot,
Telecom Director for Gemalto in Brazil. “As more and more banks, merchants and
service providers introduce leading edge mobile payment technology, Gemalto’s
scalable solution can seamlessly accommodate the addition of new service
providers as the marketplace evolves.”

“The momentum we’ve seen in mobile NFC services continues to grow at a rapid
pace,” said Pierre Combelles, Head of Mobile Commerce, GSMA. "This innovative
pilot in Latin America shows mobile NFC digitizing ticketing, but this is just
a starting point, as mobile commerce will drive demand for new services such
as payment, vouchers, loyalty programs and access, among others. It's an
exciting time in the region."

Partners involved:

RioCard Tecnologia da Informação – RioCard TI is an early-adopter of the NFC
technology in electronic tickets in the Passenger Transport sector – For more
information visit

Motorola Mobility – Motorola Mobility, owned by Google, creates smartphones,
tablets and wireless accessories that simplify, connect and enrich people's
lives. For more information visit

Gemalto – Gemalto is the world leader in digital security, and at the heart of
the rapidly evolving digital society. Billions of people worldwide
increasingly want the freedom to communicate, travel, shop, bank, entertain
and work – anytime, everywhere – in ways that are enjoyable and safe. Gemalto
delivers on their expanding needs for personal mobile services, payment
security, authenticated cloud access, identity and privacy protection,
eHealthcare and eGovernment efficiency, convenient ticketing and dependable
machine-to-machine (M2M) applications. Gemalto develops secure embedded
software and secure products which it designs and personalizes. Its platforms
and services manage these products, the confidential data they contain and the
trusted end-user services made possible. Gemalto’s innovations enable its
clients to offer trusted and convenient digital services to billions of
individuals. Visit  and follow on Twitter @gemalto

GSMA  - The GSMA represents the interests of mobile operators worldwide.
Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s
mobile operators with 250 companies in the broader mobile ecosystem, including
handset and device makers, software companies, equipment providers and
Internet companies, as well as organizations in industry sectors such as
financial services, healthcare, media, transport and utilities. The GSMA also
produces industry-leading events such as the Mobile World Congress and the
Mobile Asia Expo. Visit and follow on Twitter: @GSMA.

Claro – Claro is one of the leading wireless carriers in Brazil. It operates
nationally and currently serves more than 66 million customers. In 2012, Claro
started trading the 4G Max technology in Brazil. Currently, it is present in
more than 3.600 cities in Brazil, with the GSM and 3GMax Technologies. Being a
leader in the offer of innovative contents and services, Claro has roaming
agreements in over 170 countries for voice services and more than 150
countries for data services across the five continents. Claro is controlled by
América Móvil, one of the three largest wireless telecommunications groups in
the world. In the corporate responsibility area, Claro sponsors the Instituto
Claro, which aims to structure its private social investment and encourage the
use of new technologies in education. For more information visit:

Oi - Oi is a pioneer company in the provision of bundled services in Brazil.
Oi offers local and long-distance voice transmission, mobile telephony,
broadband and pay TV throughout the country. In June 2013, the company had 75
million revenue-generating units (RGUs). This total includes 47 million in the
personal mobile segment, 18 million in the residential segment, 9 million in
the business/corporate segment and 667 thousand public telephones.

Telefónica - Telefónica is one of the world leaders integrated operator in the
telecommunication sector, providing communication, information and
entertainment solutions, with presence in Europe and Latin America. It
operates in 24 countries. As of June 2013, Telefónica’s total number of
customers amounted to 317.3 million. Telefónica has one of the most
international profiles in the sector with more than 77% of its business
outside its home market and a reference point in the Spanish and Portuguese
speaking market.

The Group stands in ninth position in the sector Telco worldwide in terms of
market capitalisation the 1st as an European integrated operator and in
eighteenth position in the Eurostoxx 50 ranking, composed of the major
companies in Europe (June 30st 2013). Telefónica is a listed company. It has
more than 1.5 million direct shareholders. Its capital traded on the
continuous market on the Spanish Stock Exchanges (Madrid, Barcelona, Bilbao
and Valencia) and on those of London, New York, Lima and Buenos Aires. In
Latin America, Telefónica gives service to more than 214.9 million customers
as of the end of June 2013 becoming the leader operator in Brazil, Argentina,
Chile and Peru and has substantial operations in Colombia, Costa Rica,
Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Puerto Rico,
Uruguay and Venezuela. In Europe, on top of the Spanish operations, the
Company has operating companies in the United Kingdom, Ireland, Germany, Czech
Republic and Slovakia, providing services to more than 101.8 million customers
as of the end of June 2013.

TIM - TIM is the fastest growing operator in Brazil. Today, it has more than
72 million clients and leads the pre-paid market. TIM also focuses on network
and customer service quality. In the three-year period through 2015, around
90% of the company's forecast BRL 10.7 billion in investment will be spent on
infrastructure in Brazil. TIM is still the only telecom company on the
BM&FBOVESPA New Market for corporations with the highest level of corporate
governance. It is also part of the Corporate Sustainability Index (ISE) and
the Carbon Efficiency Index (ICO2), both on BM&FBOVESPA.


RioCard Tecnologia da Informação
Marcos Machado, +55 21 2512-0646
Motorola Mobility
Gonzalo Navarrete, +55 11 3847 3497
Ernesto Haikewitsch, +55 11 5105 9220
Latin America
Peggy Edoire, +33 4 42 36 45 40
Europe, Middle East & Africa
Pierre Lelievre, +65 6317 3802
Asia Pacific
Nicole Smith, +1 512 758 8921
North America
In Press Porter Novelli Assessoria de Comunicação
+55 11 3323 1520
Marcela A. Almeida, + 55 11 99415 7345
Fátima Santos, + 55 11 99415 6566
Luísa Guedes, +55 21 3131 2819 - Mobile +55 21 8766 0693
Adriana Lima, +55 21 9975 0202
Media :
Marcel Pesah, +55 21 7955 4154
Debora Lafosse, +55 21 8272 5339
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