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National Geographic Product Line Coming Exclusively to PetSmart® in 2014



  National Geographic Product Line Coming Exclusively to PetSmart® in 2014

    Products and Education Will Focus on Fish, Reptiles, Birds, Small Pets

Business Wire

PHOENIX -- October 17, 2013

National Geographic, one of the world’s largest nonprofit scientific and
educational organizations, and PetSmart^® (NASDAQ: PETM), the largest
specialty pet retailer in North America, today announced a partnership for an
extensive line of new products to launch in spring 2014. Offering pet parents
a deeper connection to the natural world, the products will initially focus on
specialty pets: fish, reptiles, birds and small pets.

Starting in spring 2014, PetSmart's exclusive National Geographic-branded
products will include habi ...

Starting in spring 2014, PetSmart's exclusive National Geographic-branded
products will include habitats, accessories and food for fish, reptiles, birds
and small pets. National Geographic's net proceeds will support the
conservation of animals and their habitats. (Photo: Business Wire)

The new National Geographic-branded products, including habitats, accessories
and food, will be sold exclusively by PetSmart in the United States, Canada
and Puerto Rico. National Geographic's net proceeds will support the
conservation of animals and their habitats.

National Geographic will contribute its expertise and provide educational
content for pet parents, including information on pet diets, habitats and
natural behaviors. The products will be simple to use and will be
complementary to the pets’ natural environments.

“Pets play an important role in inspiring people to learn about animals and
their natural environments,” said Terry Garcia, executive vice president of
National Geographic Mission Programs and president of Licensing. “Through this
partnership, National Geographic will combine its extensive research with
PetSmart’s deep commitment to pets and offer products that create fun,
educational experiences for people and families who love pets.”

“National Geographic’s trusted reputation will enhance our customers’
experiences with fish, reptiles, small animals and birds in a new and
authentic way,” said PetSmart CEO David Lenhardt. “Whether it’s a habitat
designed for better viewing or access to research about the animals’ lives in
the wild, we hope to bring our pet parents new information and closer
relationships with their pets.”

The National Geographic collection adds to PetSmart’s growing list of
exclusive products that includes Martha Stewart Pets^TM, Toys“R”Us Pets^®,
Bret Michaels Pets Rock™ and GNC Pets^®.

About PetSmart

PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of
services and solutions for the lifetime needs of pets. The company employs
approximately 52,000 associates and operates more than 1,301 pet stores in the
United States, Canada and Puerto Rico, over 196 in-store PetSmart^®
PetsHotel^® dog and cat boarding facilities and is a leading online provider
of pet supplies and pet care information (http://www.petsmart.com). PetSmart
provides a broad range of competitively priced pet food and pet products; and
offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp^SM
day care services and pet adoption services. Through its in-store pet adoption
partnership with PetSmart Charities^®, PetSmart has helped save the lives of
more than 5 million pets since 1994. PetSmart Charities, Inc. and PetSmart
Charities of Canada, Inc. (“PetSmart Charities”) are independent, nonprofit
organizations that save the lives of homeless pets and reduce shelter intake
through spay/neuter efforts. In 2012, nearly 450,000 dogs and cats found homes
through the organization's adoption centers in all PetSmart stores
and by sponsoring community adoption events. PetSmart Charities is the leader
in granting money to help pets in need, with more than $28 million given
in 2012 throughout North America.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

About National Geographic

Founded in 1888, the National Geographic Society is one of the world’s largest
nonprofit scientific and educational organizations. With a mission to inspire
people to care about the planet, the member-supported Society offers a
community for members to get closer to explorers, connect with other members
and help make a difference. The Society reaches more than 450 million people
worldwide each month through National Geographic and other magazines; National
Geographic Channel; television documentaries; music; radio; films; books;
DVDs; maps; exhibitions; live events; school publishing programs; interactive
media; and merchandise. National Geographic has funded more than 10,000
scientific research, conservation and exploration projects and supports an
education program promoting geographic literacy. For more information, visit
www.nationalgeographic.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20131017005301/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50730594&lang=en

Contact:

GolinHarris for PetSmart
Danielle Bickelmann, 972-341-2503
dbickelmann@GolinHarris.com
or
PetSmart Media Line
(623) 587-2177
pr@ssg.petsmart.com
or
National Geographic Society
Elizabeth Nickless, 202-775-6163
enickles@ngs.org
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