L'Oreal: L'Oréal: News Release: "Draft agreement between L'Oréal and Shiseido for the acquisition of Decléor and Carita"

L'Oreal: L'Oréal: News Release: "Draft agreement between L'Oréal and Shiseido
                  for the acquisition of Decléor and Carita"

 Draft agreement between L'Oréal and Shiseido for the acquisition of Decléor
                                  and Carita

Clichy 17 October 2013 - L'Oréal has  extended an offer to the Japanese  group 
Shiseido for the acquisition of Decléor and Carita.

Based on  this  offer,  Shiseido has  granted  L'Oréal  exclusive  negotiation 
rights.

Decléor / Carita  achieved a turnover  of approximately 100  million euros  in 
2012 which ranks the  group as number two  on the worldwide professional  skin 
care market in beauty institutes, spas and hair salons (*). Professional skin
care treatments and those given by  hairdressers both share the importance  of 
professional services and advice provided by technically-trained experts.

The brands are inspirational  and complementary. Founded  in 1974, Decléor  is 
the world's leading  brand in aromatherapy.  Created in 1945  by Maria &  Rosy 
Carita, known  as  hairdressers  for  stars,  Carita  incarnates  the  art  of 
prestigious  French  pampering.  Under   Shiseidos'  leadership,  the   brands 
strengthened their equity, developed  their global footprint  and grew to  the 
number 2 position in the global Professional Spa and Beauty Institute market.

An Verhulst-Santos, President  Professional Products  Division L'Oréal,  said, 
"This project is a  wonderful opportunity for our  Division to become a  major 
player in this  strategic professional  beauty market,  complementary to  hair 
salons. Decléor  and  Carita are  two  beautiful, prominent  beauty  institute 
brands,  particularly  well-established  in   Western  Europe.  Their   growth 
perspectives, especially internationally, are very promising."

An agreement could  be signed in  the coming weeks  following consultation  of 
L'Oréal  and  Shiseido  employee  representatives.  The  acquisition  will  be 
submitted to the approval of the relevant regulatory authorities.

(*) source: Kline 2012

About L'Oréal
L'Oréal, the  world's leading  beauty company,  has catered  to all  forms  of 
beauty in the world for over 100  years and has built an unrivalled  portfolio 
of 28 international, diverse and complementary brands. With sales amounting to
22.5 billion euros in 2012, L'Oréal employs 72,600 people worldwide. In  2013, 
the Ethisphere  Institute, a  leading  international think-tank  for  business 
ethics, corporate social responsibility and sustainability, recognized L'Oréal
as one of the  World's Most Ethical  Companies. This is  the fourth time  that 
L'Oréal has received this distinction. www.loreal.com

                                      



"This news release does not constitute an offer to sell, or a solicitation  of 
an offer  to buy  L'Oréal shares.  If you  wish to  obtain more  comprehensive 
information about L'Oréal, please refer to the public documents registered  in 
France with the Autorité des Marchés Financiers, also available in English  on 
our Internet site www.loreal-finance.com.
This news release  may contain some  forward-looking statements. Although  the 
Company considers that these statements are based on reasonable hypotheses  at 
the date of publication of this release,  they are by their nature subject  to 
risks and uncertainties which could cause actual results to differ  materially 
from those indicated or projected in these statements."

Contacts at L'Oréal (switchboard: +33147567000)

Individual shareholders and market authorities
Mr Jean Régis CAROF
Tel: +33 1 47 56 83 02
jean-regis.carof@loreal.com 

Financial analysts and Institutional investors
Mrs Françoise LAUVIN
Tel: +33 1 47 56 86 82
francoise.lauvin@loreal.com

Journalists
Mrs Stephanie CARSON-PARKER
Tel: +33 1 47 56 76 71
stephanie.carsonparker@loreal.com

For  more  information,  please  contact   your  bank,  broker  or   financial 
institution (I.S.I.N. code: FR0000120321), and consult your usual  newspapers, 
and    the     Internet    site     for    shareholders     and     investors, 
http://www.loreal-finance.com, alternatively, call +33 1 40 14 80 50.

                                      
Read the News Release of October 17th, 2013

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Source: L'Oreal via Thomson Reuters ONE
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