Expedia and Egencia Unveil the Future of Travel Report
LONDON, October 17, 2013
LONDON, October 17, 2013 /PRNewswire/ --
*Global study into travel habits across generations
*Millennials blend business and leisure, are happy to share data to
streamline travel and crave mobile devices for Business and Leisure Travel
Expedia and Egencia today launch the Future of Travel report, an examination
of business and leisure travel across five continents, with 8,535 adults
quizzed on their travel habits, preferences and expectations. In addition, a
variety of travel industry experts from across the world provided insight and
analysis on the findings.
(Photo: http://photos.prnewswire.com/prnh/20131017/647649-INFO )
The Future of Travel report was commissioned to draw insights from
generational and geographical differences regarding travel. At a time when the
travel industry is experiencing a shift in geographical and technological
focus (from PC to multi-platforms), the report specifically looks at how
technology and new market demands will shape the travel industry.
The report explores Millennial travellers (travellers born between the early
80s and mid 90s) in detail to discover how Millennials will impact the travel
landscape as they gain decision-making power at work and purchase power in
their personal lives.
Key insights from the report for the UK include:
*The convergence of business and leisure travel: They are more likely to
extend a business trip into a personal holiday than older employees are.
56% % of British Millennials have done so, vs. only 22% of those over 35.
*Data sharing: 61% of British Millennial respondents save data (such as
passport details, credit card information and contact details) online to
streamline the travel booking process, compared to only 38% of
non-Millennials. Furthermore, 86% of Millennials would be more inclined to
store additional data in return for incentive rewards compared to just 51%
*Reviews: 90% of British Millennials admit that travel reviews are
important for leisure travel, compared to 73% of non-Millennial
travellers. Furthermore, 75% of Millennials agree this is also important
for business travel, compared to just 57% of non-Millennials.
Gary Morrison, SVP and Head of Retail, Expedia Worldwide, commented: "On the
cusp of a technological revolution for the travel industry, we wanted to take
a deeper look at how we can better address and anticipate the evolving needs
of this Millennial generation. The importance of mobile to these travellers
is already having a huge impact on travel booking. For Expedia, that has meant
a new responsive design approach. By anticipating and preparing for new
trends, we continue to support and delight travellers. With our unparalleled
insight into emerging travel patterns, together with the technology and
expertise to respond fast, we will continue to do so well into the future."
Rob Greyber, President of Egencia, added in regards to business travel:
"Millennials want to travel smarter and adopt new technology faster.
Technology is accelerating this trend by making business travel 'personal'
again. By providing contextualized, multiplatform travel solutions and
services on the go, like Egencia TripNavigator®, we are directly supporting
the future traveller's need for speed, flexibility and instant access to
global travel content."
For further details from the report visit
http://expediablog.co.uk/the-future-of-travel or to read the full executive
Notes to editors:
For more information or to see a copy of the full report, please contact a
member of the team.
Additionally, if you would like to set up a time to discuss any element of the
report with an Expedia or Egencia spokesperson, please contact a member of the
Expedia is the world's leading online travel agent offering access to 220,000
accommodation properties around the world (including boutique hotels as well
as major hotel brand names),over 400 airlines along. By combining choice with
specialist tools to help refine these options, Expedia.co.uk helps travellers
to find and create the trip that best matches their individual requirements.
Expedia.co.uk partners with loyalty programme Nectar in the UK enabling its
customers to collect 200 Nectar points on flight only, hotel or car hire
bookings and 1,000 points on package purchases through
Expedia.co.uk is part of the Expedia Inc. brand portfolio. The company
delivers consumers value in leisure and business travel, drives incremental
demand and direct bookings to travel suppliers, and provides advertisers the
opportunity to reach a highly valuable audience of in-market travel consumers
through Expedia Media Solutions. Expedia also powers bookings for some of the
world's leading airlines and hotels, top consumer brands, high traffic
websites, and thousands of active affiliates through Expedia® Affiliate
Expedia, Expedia.co.uk and the Airplane logo are trademarks or registered
trademarks of Expedia, Inc. in the European Union and certain other
jurisdictions. All other trademarks are property of their respective owners. ©
2013 Expedia, Inc.
About Egencia, an Expedia, Inc. company
Egencia is a leading full-service travel management company (TMC) delivering
innovative business travel technology and expert local service to over 10,000
clients in more than 50 countries around the world. As part of the Expedia,
Inc. group, (NASDAQ: EXPE), the world's largest travel marketplace, we provide
forward-looking solutions that allow our customers to drive compliance and
cost savings in their travel programmes, while meeting the needs and
requirements of the modern business traveller. Egencia celebrated its tenth
anniversary in 2012, and is today one of largest TMCs in the world.For more
information please visit us at http://www.egencia.co.uk or connect with us
on Twitter @Egencia_UK .
Contacts: Expedia Press Office +44(0)20-7395-7181
Egencia Laura Perry +44(0)20-7395-7151 Laura.firstname.lastname@example.org
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