Holly Madison Launches Online Diet Program For New Moms Around the Globe

   Holly Madison Launches Online Diet Program For New Moms Around the Globe

PR Newswire

CLEARWATER, Florida, October 17, 2013

CLEARWATER, Florida, October 17, 2013 /PRNewswire/ --

Powered by eDiets with Personalized Nutrition Programs for Women On-the-Go

eDiets, a brand of As Seen On TV, Inc. (OTCQB: ASTV) and the leading digital
destination for nutritional products and information, has partnered with TV
personality Holly Madison to launch an online diet for new moms and other
women seeking a sensible plan for weight loss or weight management. Holly, who
is a new mom herself, is best known for her roles on the reality television
series The Girls Next Door and Holly's World, and for living a healthy
lifestyle. The new Holly Madison Diet offers delicious personalized meal plans
and recipes that are designed for maximum weight loss. Hosted on a proprietary
eDiets platform, the program provides custom tailored online plans that are
specific to each user's dietary needs, whether looking for general weight
loss, a healthy lifestyle while nursing, or hoping to lose unwanted pounds
after pregnancy.

The Holly Madison Diet was developed with Holly's food preferences and healthy
lifestyle in mind. Holly's online diet offers a balance of protein,
carbohydrates and healthy fats to provide a comprehensive weight loss and
maintenance program. Holly's blog provides stories from Holly, relevant
health-related news and articles, and workout regimens to keep users motivated
and on target to reach their goals.

The Holly Madison Diet also offers specific tips and guidelines for pregnant
women and new moms who want the best nutrition for themselves and their
babies. As a nursing mom, Holly knows it's the quality of the calories that
matter for breastfeeding women. Designed by nutrition and weight loss experts,
the Holly Madison Diet offers a maintenance-level calorie approach that will
help women lose weight naturally as they continue to nurse.

To accompany the Holly Madison Diet website, Holly will soon release a mobile
app allowing users to choose dishes that meet their specific dietary
guidelines, making it easy to eat out and stay on track. In addition to the
nutritional products already available on the eDiets Shop, Holly plans to
launch a series of Holly Madison Diet-branded nutritional products and
supplements such as smoothies and protein bars.

"As a new mom who is consistently working and traveling, I needed a revived
lifestyle plan that would help keep my energy up and my weight down," explains
actress, producer, Las Vegas headliner, and mother Holly Madison. "Like me,
many women today find it difficult to eat right when they are constantly
on-the-go and pressed for time. The Holly Madison Diet is designed to help
women stay engaged, energized and on-track to feel and look their best."

"Eating right can be a challenge for busy women, but it's especially important
for new moms," says Registered Dietitian and eDiets' Chief Nutritionist, Susan
Burke March. "Eating the right foods will not only help you lose the baby
weight, but can also keep your energy levels up and ensure proper nutrition
for your baby."

For more information and to sign up for the Holly Madison Diet, visit:

About As Seen On TV
As Seen On TV, Inc. (OTCQB: ASTV) is the leading multichannel distributor of
As Seen On TV products and serves up fun for engaged consumers worldwide.
Customers can find 1,500 products from As Seen on TV in the areas of
Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics,
Toys, Novelty, Pets, DVDs, and Food. Celebrities and industry experts often
endorse As Seen On TV products for their inventive nature and utility. For
more information, please visit http://www.AsSeenOnTV.comor follow ASTV online
at Facebook.com/OfficialAsSeenOnTV, @AsSeenOnTV on Twitter and

eDiets.com, Inc., a brand ofAs Seen On TV, Inc., is an online who's who of
the hottest celebrity "slimmers" and world-renowned weight loss experts.
eDiets offers a variety of digital diet plans, and nutritional products and
supplements to help members take off the pounds, improve their health, and get
in shape. For more information, please visit http://www.eDiets.com or follow
eDiets online at Facebook.com/eDiets, @eDiets on Twitter and

About Holly Madison

Holly Madison is best known for starring in the successful reality television
series Holly's World, Holly Has A Baby, and The Girls Next Door. She has
conquered the Las Vegas stage with headlining Planet Hollywood's Peepshow and
has competed on Dancing with the Stars. The former theater and psychology
major has also made guest appearances on iconic television shows such as CSI,
Curb Your Enthusiasm, Entourage, General Hospital, and movies such as Scary
Movie 4 and The House Bunny. Holly is in talks to star and produce an upcoming
show in Las Vegas.

Forward-Looking Statements
In accordance with the Private Securities
Litigation Reform Act of 1995, we caution you that, whether or not expressly
stated, certain statements made in this news release that reflect management's
expectations regarding future events and economic performance are
forward-looking in nature and, accordingly, are subject to risks and
uncertainties. This information is qualified in its entirety by cautionary
statements and risk factor disclosures contained in the As Seen On TV, Inc.
(the"Company") Securities and Exchange Commission filings, including the
Company's annual report on Form 10-K for the fiscal year ended March 31, 2013.
We caution readers that certain important factors may have affected and could
in the future affect the Company's actual results and could cause the
Company's actual results for subsequent periods to differ materially from
those expressed in any forward-looking statement made by or on behalf of the

Press Contact:
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SOURCE As Seen On TV Inc
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