Charles & Colvard Engages Dian Griesel Int’l.

  Charles & Colvard Engages Dian Griesel Int’l.

       Exclusive Supplier of Moissanite Initiates Campaign of Corporate
         Communications to Strengthen Awareness of Company and Brands

Business Wire

MORRISVILLE, N.C. -- October 17, 2013

Charles & Colvard, Ltd. (NASDAQ:CTHR), the exclusive global supplier of the
moissanite gem, has hired Dian Griesel Int’l. (“DGI”) to serve as its
corporate communications agency. DGI will work toward the objective of
increasing awareness of the company and its luxury jewelry brands, Charles &
Colvard Created Moissanite^® and Forever Brilliant^®, as well as its retail
channels, and Lulu Avenue™.

“With increased demand for our gems, and the tremendous success of our Forever
Brilliant^® moissanite stones, we believe we have a great opportunity to
market our story to all of our constituents, including retailers, consumers
and investors,” said Randy N. McCullough, CEO of Charles & Colvard. “We have
made great strides improving not only the quality of our gems, but also our
infrastructure, technology and management team, steps that we believe position
us well for continued growth. We believe DGI’s experience, relationships and
creative expertise will bring us many opportunities to shine.”

About Charles & Colvard, Ltd.

Charles & Colvard, Ltd., is the global sole source of moissanite, a unique,
near-colorless created gemstone that is distinct from other gemstones and
jewels based on its exceptional fire, brilliance, luster, durability, and
rarity. Charles & Colvard Created Moissanite^® and Forever Brilliant^® are
currently incorporated into fine jewelry sold through domestic and
international retailers and other sales channels. Charles & Colvard, Ltd.’s
common stock is listed on the NASDAQ Global Select Market under the symbol
“CTHR.” For more information, please visit

About Dian Griesel Int’l.

With an amazing track record of success, Dian Griesel Int’l. (DGI) is a unique
public relations firm. Like no other™, DGI creates precise content tailored to
specific client needs that resonates with desired audiences. Ever focused on
building reputations and brands, DGI’s crafted messages are placedby using a
variety of traditional and new media channels. More

Forward Looking Statement

This press release contains forward-looking statements within the meaning of
Section27A of the Securities Act of 1933, as amended, and Section21E of the
Securities Exchange Act of 1934, as amended. Statements expressing
expectations regarding our future and projections relating to products, sales,
revenues, and earnings are typical of such statements and are made under the
Private Securities Litigation Reform Act of 1995. These forward-looking
statements include, but are not limited to, statements about our plans,
objectives, representations, and contentions and are not historical facts and
typically are identified by use of terms such as “may,” “will,” “should,”
“could,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,”
“continue,” and similar words, although some forward-looking statements are
expressed differently.

All forward-looking statements are subject to the risks and uncertainties
inherent in predicting the future. You should be aware that although the
forward-looking statements included herein represent management’s current
judgment and expectations, our actual results may differ materially from those
projected, stated, or implied in these forward-looking statements as a result
of many factors including, but not limited to, our dependence on consumer
acceptance and growth of sales of our products resulting from our strategic
initiatives; dependence on a limited number of customers; our ability to
fulfill orders on a timely basis; the financial condition of our major
customers; dependence on Cree, Inc. as the sole current supplier of the raw
material; our current wholesale customers’ potential perception of us as a
competitor in the finished jewelry business; intense competition in the
worldwide jewelry industry; general economic and market conditions, including
the current economic environment; risks of conducting business in foreign
countries; the pricing of precious metals, which is beyond our control; the
potential impact of seasonality on our business; our ability to protect our
intellectual property; the risk of a failure of our information technology
infrastructure to protect confidential information and prevent security
breaches; possible adverse effects of governmental regulation and oversight;
and the failure to evaluate and integrate strategic opportunities, in addition
to the other risks and uncertainties described in our filings with the
Securities and Exchange Commission, or the SEC, including our Annual Report on
Form 10-K for the fiscal year ended December 31, 2012 and subsequent reports
filed with the SEC. Forward-looking statements speak only as of the date they
are made. We undertake no obligation to update or revise such statements to
reflect new circumstances or unanticipated events as they occur except as
required by the federal securities laws, and you are urged to review and
consider disclosures that we make in the reports that we file with the SEC
that discuss other factors relevant to our business.


Public Relations:
Dian Griesel Int’l.
Susan Forman, Laura Radocaj
Investor Relations:
Taglich Brothers, Inc.
Christopher Schreiber
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