The AOL On Network Selects Brightcove’s Zencoder to Power Multi-screen Video and On-demand Content

  The AOL On Network Selects Brightcove’s Zencoder to Power Multi-screen Video
  and On-demand Content

 Zencoder cloud-based encoding service empowers the AOL On Network to easily
   deliver high-quality viewing experiences to an audience of more than 71
                      million on every screen and device

Business Wire

BOSTON -- October 17, 2013

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services
for video, today announced that The AOL On Network, which houses all of AOL’s
video offerings under one umbrella, has partnered with Brightcove to power
transcoding for its 15 content channels. With Brightcove’s Zencoder
cloud-based encoding service, The AOL On Network is able to rapidly deliver
high-quality video on-demand (VOD) content to its fast-growing audience of 71
million consumers on every platform and device.^1

“As one of the top two video networks on the Web, we manage a huge volume of
video content spanning the news, food, business, entertainment, style, tech,
travel and health categories,” said Shahar Chaskelevitch, director, head of
product marketing for The AOL On Network. “Our goal is to deliver our videos
to consumers quickly and on the connected device of their choosing, which
requires tremendous video processing power. The Zencoder service gives us
impressive time and cost savings throughout our transcoding, storage and
delivery workflow.”

The AOL On Network selected the Zencoder service for its consistently fast
encoding times and its industry-leading support for Apple’s HLS protocol.
Zencoder’s highly optimized MPEG-2 TS packaging and its ability to do
transmux-only jobs enable The AOL On Network to realize substantial storage
and delivery cost-savings and to provide consumers with a high-quality viewing
experience. Zencoder employs a custom-built HLS solution that creates smaller
HLS files and repackages MP4s as HLS files. This allows The AOL On Network to
deliver segmented HLS content without needing to re-encode the video files.

“We are focused on providing the best possible encoding performance, in terms
of speed, reliability and efficiency,” said Jon Dahl, vice president of
encoding solutions at Brightcove. “The AOL On Network delivers more than 900
million streams per month, and we are delighted that the network can take
advantage of the power of our cloud-based encoding solution to help it to
scale its video initiatives even further.”

The Zencoder service’s cloud-based approach gives organizations access to
unlimited video encoding power through a simple API, without the expense and
complexity of traditional encoding hardware. Zencoder’s VOD service converts
videos into interoperable formats so that content publishers can quickly
distribute video to consumers on virtually any Internet-connected device. In
addition to the VOD encoding service, Brightcove also offers the Zencoder Live
Cloud Transcoding service that allows publishers to scale live event
transcoding and easily deliver high-quality viewing experiences.

About Brightcove
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services
for video, offers a family of products that revolutionize the way
organizations deliver video experiences. The company’s products include Video
Cloud, the market-leading online video platform and Zencoder, a leading
cloud-based media processing service and HTML5 video player technology
provider. Brightcove has more than 6,300 customers in over 65 countries that
rely on Brightcove cloud content services to build and operate video
experiences across PCs, smartphones, tablets and connected TVs. For more
information, visit http://www.brightcove.com.

This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or comparable
words and their negatives. These forward-looking statements are not guarantees
but are subject to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these statements. For a
discussion of such risks and uncertainties, see "Risk Factors" in the
Company's filings with the Securities and Exchange Commission, including its
most recent annual report on Form 10-K. Brightcove assumes no obligation to
update any forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements are current
only as of the date they are made.

^1 comScore Media Metrix, August 2013

Contact:

InkHouse for Brightcove
North America:
Lisa van der Pool, 781-966-4142
lvanderpool@inkhouse.com
or
Europe:
AxiCom for Brightcove
Sheena Riviera, +44 20 8392 4064
sheena.riviera@axicom.com