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NOHO, INC., a Premium and Functional Lifestyle Beverage Company, Expanding Rapidly Across the Nation



NOHO, INC., a Premium and Functional Lifestyle Beverage Company, Expanding
Rapidly Across the Nation

New distribution in Texas, Colorado and Idaho

SCOTTSDALE, Ariz., Oct. 17, 2013 (GLOBE NEWSWIRE) -- via PRWEB - Capitalizing
on NOHO Inc.'s (OTC: DRNK) recent national distribution deal, the premium and
functional lifestyle brand is excited to announce its products are now
available in three additional states, Texas, Colorado, and Idaho.

Second to no other product currently available in the premium and functional
lifestyle categories, NOHO's rapid growth within the marketplace can be
attributed to the vast consumer demand for its popular 2 oz. shot "The
Hangover Defense", as well as its newest product offering, NOHO Gold, a
healthy premium mixer that is lighting up the nightclub scene at an incredible
rate. Entirely caffeine and energy free, NOHO's products appeal to individuals
with socially active and physically fit lifestyles by protecting one's body
from dehydration, fatigue and the adverse effects of alcohol consumption.

Dr. David A. Galardi who is responsible for creating the original NOHO formula
states, "NOHO has recognized the ongoing trend of a large percentage of the
population's desire to maintain an active, yet healthy lifestyle. The
development of the NOHO product line represents the importance of natural
balance as it aids the body by pre-loading it with a balanced use of
carbohydrates, proteins and fats in one healthy drink. With NOHO, now
individuals can enjoy a cocktail or two in a much healthier way."

The consumer reaction speaks for itself as NOHO "The Hangover Defense" 2 oz.
shot has quickly become one of the top selling items in luxury hotel minibars
around the world. The 2 oz. shot is also a top seller at Duane Reade, New York
City's largest drugstore chain. Packaged in multiple ways, including one or
two-shot combinations, it is designed for one shot to be consumed prior to
your first alcoholic beverage and another immediately after your last to
pre-load one's body with the essential nutrients and electrolytes that are
lost while drinking.

Moving into the premium beverage arena, NOHO Inc. recently launched NOHO Gold,
a healthy mixer alternative that is now setting a new standard in nightlife.
Packaged in a striking 8.4 oz. aluminum gold can, NOHO Gold is only 30
calories per serving and is a fantastic refreshing beverage with a sparkling,
light-ginger flavor that allows consumers the ability to reap its benefits
without the health risks associated with mixing energy drinks and alcohol, as
previously reported.

For more information and where-to-buy, visit http://www.nohodrink.com

ABOUT NOHO - Premium and Functional Lifestyle Beverage

Distributed by Dolce Bevuto, Inc., a wholly owned subsidiary of NOHO, Inc.,
NOHO "The Hangover Defense" 2 oz. shot and NOHO "Premium Lifestyle Beverage"
Gold 8.4 oz. can, are category leaders that are changing how consumers support
their active and social lifestyles. The NOHO 2 oz. shot is the #1 selling
hangover prevention shot on the market that helps you love your body by
protecting it from the adverse effects of alcohol. NOHO comes in the form of a
two shot combination, one shot to be taken prior to your first alcoholic
beverage and one after your last, and is packed with essential nutrients and
electrolytes making it as healthy as it is reliable. This beneficial
carbohydrate, sugar, and caffeine free drink has quickly widened its
distribution from California, Arizona, Nevada, North Carolina, Pennsylvania,
Tennessee, Kentucky, Georgia, Louisiana, Florida, Pennsylvania, and Delaware,
to now include Texas, New York, Miami, Idaho and Colorado. International
markets include Ireland, UK, Mexico, Austria, amongst others. NOHO is
currently sold at 7-Eleven, Circle K, Duane Reade, BevMo, ampm, Terrible
Herbst, Mobil on the Run, Total Wine, SPECS, Roger el Jefe, and more. The
expanding list of hotels and hotel chains already using NOHO include The MGM
Casino, W Hotels, Westin, J.W. Marriot, Ritz Carlton, Shore Club, and the
Sagamore, to name a few.

NOHO Gold, in an 8.4 oz. can, has taken over the nightclub scene, and is the
new premium mixer and healthy drink alternative. Packed with nutrients and
electrolytes and contains NO energy components - NOHO Gold's refreshing flavor
and only 30 calories makes it a phenomenal beverage, as well as the perfect
universal mixer.

For additional information on NOHO, please visit http://www.nohodrink.com and
follow NOHO on twitter at http://www.twitter.com/nohodrink.

This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit
http://www.prweb.com/releases/2013/10/prweb11239497.htm

CONTACT: LuxeLife Media Inc
         Christina Rice
         christina@luxelifemedia.com
         +1 (646) 373-8634
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