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Canon U.S.A., Partners With RUSH, The New Film From Two-Time Academy Award® Winner Ron Howard



  Canon U.S.A., Partners With RUSH, The New Film From Two-Time Academy Award®
  Winner Ron Howard

  Canon Launches RUSH: The Photo Contest, a Photography Challenge with Time
                                  Parameters

Business Wire

MELVILLE, N.Y. -- October 17, 2013

Canon U.S.A., Inc., a leader in digital imaging solutions, has expanded its
relationship with two-time Academy Award^®-winning director Ron Howard for his
recently released film from Universal Pictures, RUSH, which builds upon the
imaginative ways that Canon products are used in Hollywood. RUSH hit theaters
in Los Angeles and New York City on September 20, and it arrived across the
country on September 27.

As a partner on RUSH, Canon’s variety of cameras and lenses were utilized to
film the epic action-drama. The Canon brand is also organically integrated
throughout the film, which powerfully depicts Formula 1™ racing in the 1970s,
when Canon was a sponsor of racetracks and the drivers. A number of Canon
cameras were used in filming RUSH, including the Canon Cinema EOS C300 and
Canon EOS 5D Mark III Digital SLR camera.

Howard (A Beautiful Mind, Frost/Nixon) teamed once again with two-time Academy
Award^®-nominated writer Peter Morgan (Frost/Nixon, The Queen) on RUSH, a
spectacular big-screen re-creation of the merciless and legendary 1970s
Formula 1™ rivalry between gifted English playboy James Hunt (Chris Hemsworth
of The Avengers, Thor) and his disciplined Austrian opponent, Niki Lauda
(Daniel Brühl of Inglourious Basterds, The Bourne Ultimatum).

Engaging consumers further, Canon will launch RUSH: The Photo Contest, a
two-week photography challenge on Canon’s Facebook page, now live. Playing off
the speed of the film, the user-generated photo contest asks participants to
complete ten various photo-based challenges within specific time parameters
(e.g., “You have one hour to shoot for the theme: Dedication. Go. Long Live
the Rush.”) Each photo challenge winner will win a $250 online store credit to
be used at the Canon Online Store, and Ron Howard will select one Grand Prize
Winner to receive a Canon EOS 70D EF-S 18-135mm IS STM Camera Kit. Please see
www.bit.ly/18iuwtA for the Official Rules. The contest will live on
www.Facebook.com/CanonUSA.

“When working on RUSH, it was a natural fit to partner with Canon as they
enable creativity among all artists with their advanced camera and lens
technology,” said Howard.

Canon’s relationship with Howard began in 2011 with Project Imagin8ion, the
first photograph contest in history to inspire a short film. The next
iteration, Canon’s Project Imaginat10n proves Howard’s own words: “We’re all
creative,” enlisting celebrity directors across different disciplines to
direct short films based on consumer submitted photographs. Eva Longoria
(Golden Globe Nominated and SAG Award winning actress), Jamie Foxx (Academy
Award^®-winning actor), Biz Stone (co-founder of Twitter), Georgina Chapman
(designer and co-founder of Marchesa) and James Murphy (founder of LCD
SOUNDSYSTEM) all directed short films inspired by ten consumer photographs
earlier this year.

Behind the scenes of the Project Imaginat10n films can be seen at
www.imagination.usa.canon.com

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $40 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s
Most Admired Companies in 2013. In 2013, Canon U.S.A. has received the
PCMag.com Readers’ Choice Award for Service and Reliability in the digital
camera and printer categories for the tenth consecutive year, and for
camcorders for the past three years. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes. Canon
U.S.A. is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow
us on Twitter @CanonUSA

ABOUT RON HOWARD

Ronald William “Ron” Howard is an American actor, director and producer. He
came to prominence as a child actor, playing Opie Taylor in the sitcom The
Andy Griffith Show for eight years, and later as the teenaged Richie
Cunningham in the sitcom Happy Days for six years. He made film appearances in
American Graffiti in 1973 and, while starring in Happy Days, he also made The
Shootist in 1976, as well as making his directorial debut with the 1977 comedy
film Grand Theft Auto. He left Happy Days in 1980 to focus on directing, and
has since gone on to direct several films, including the Oscar^®-winning
Cocoon, Apollo 13, Frost/Nixon and How the Grinch Stole Christmas. Ron won the
Academy Award^® for “A Beautiful Mind as the director and also producer of the
film. In 2003, he was awarded the National Medal of Arts.

†Based on weekly patent counts issued by United States Patent and Trademark
Office.

All referenced product names, and other marks, are trademarks of their
respective owners.

NO PURCHASE NECESSARY TO ENTER OR WIN. Open only to residents of the 50 United
States and the District of Columbia, 16 and older. Void outside U.S. and where
prohibited. Contest ends 1:00 pm ET, October 30, 2013. For Official Rules and
prize descriptions see www.bit.ly/18iuwtA.

Contact:

Editorial:
Canon U.S.A., Inc.
Robert Luckett, 631-330-5205
rluckett@cusa.canon.com

Grey Alliance
Courtney Engel, 212-546-2372
cengel@grey.com
or
Canon U.S.A. website:
http://www.usa.canon.com

For sales information/customer support:
1-800-OK-CANON
ccenter@cits.canon.com
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