Hiscox Reactor takes small business owners on an interactive career journey
LinkedIn profile activates online experience where small businesses visualize
their past and see their future
NEW YORK, Oct. 17, 2013 (GLOBE NEWSWIRE) -- Hiscox, a specialist insurer that
provides U.S. small businesses with the simplest way to purchase customized
business insurance online or over the phone, today introduced the Hiscox
Reactor providing small business owners a personalized virtual career journey
powered by the details of their LinkedIn profiles, for the first time in the
The Hiscox Reactor takes users through a virtual Rube Goldberg machine
personalized to their industry and personal experiences. LinkedIn members will
get a personalized video experience based on their LinkedIn profiles,
including their education, the companies they've worked for and their
"We've combined a first-of-its-kind visual experience with the immersive
nature of digital storytelling," said Rich Guest, US President of Tribal
Worldwide. "Pulling from each individual's LinkedIn profile and customising
the experience to their industry, the Hiscox Reactor will create thousands of
unique career journeys, and clearly explain the brand's proposition to its
core target group."
Every action in your professional career has a related reaction. The Hiscox
Reactor brings an individual's career journey to life and provides a view into
the future with a red carpet ending and their face on the cover of Fast
Company magazine. The virtual career journey is supported by resource pages
with useful tips and advice for small business owners and entrepreneurs.
"Starting a small business requires a mix of skill, determination and a little
bit of luck," said Kevin Kerridge, Head of Small Business for Hiscox USA. "The
Hiscox Reactor is an exciting visual voyage through each individual's past
experience. It also provides a peak into their future and how they can protect
themselves against the risks they face."
Hiscox specializes in insurance for small business owners, such as
professional liability (errors and omissions insurance) and commercial general
liability customized for a range of fields including IT, consulting,
marketing, photography, real estate, beauty and health. Hiscox offers business
insurance quotes direct and online in real-time along with other liability
insurance products, such as business owners policies. Since launching their
ground-breaking online service in the U.S. in 2010, Hiscox has received an
average customer service rating of 4.9 out of 5, and 96% of those surveyed
would recommend Hiscox.
Watch the Hiscox Reactor Trailer - http://www.youtube.com/hiscoxinsurance -
and start your experience now.
About Hiscox Small Business Insurance
Hiscox, the international specialist insurer, is headquartered in Bermuda and
listed on the London Stock Exchange (LSE:HSX). Hiscox is the first company in
the U.S. to offer insurance for small professional services businesses direct,
online, and in real-time. We provide professional liability, general liability
and business owner's insurance, underwritten by Chicago-based Hiscox Insurance
Company Inc., which is rated 'A' (Excellent) by A.M. Best Company. Additional
information can be found on the Why Choose Hiscox? page. Coverages are subject
to underwriting and may not be available in all states.
Hiscox also provides professional liability, property and specialty insurance
to U.S. businesses through US-based brokers. This communication does not
constitute a solicitation of business by Hiscox's syndicates at Lloyd's,
About Tribal Worldwide
Tribal Worldwide (www.tribalworldwide.com), a global creative agency, draws on
its expertise in digital innovation as well as its heritage of creativity and
insights to craft effective marketing solutions that connect brands to people.
In 2012 Tribal Worldwide was inducted into The FWA Hall of Fame and was
recognized as a leading mobile marketing agency by independent research firm
Forrester Research, Inc. In addition, the network's Canadian offices were
honored with Strategy magazine's 2012 Digital Agency of the Year award, while
its offices in the Asia Pacific region have been consistently named Campaign
Asia's Digital Network of the Year. Tribal Worldwide was the first digital
agency to be named Global Agency Network of the Year by Advertising Age,
winning that designation in 2009, and in 2005 took home Adweek's Interactive
Agency of the Year. In addition to winning top honors at the Clio Awards, New
York Festivals, Spikes Asia and The One Show, among others, Tribal was the
first to win the Grand Prix in Film with an online execution at the Cannes
Lions International Festival of Creativity in 2009.
Founded in 2000, Tribal consists of 60 offices in over 42 countries with
global headquarters in New York, NY.
CONTACT: Hunter Hoffmann
(203) 254-1300 ext.206
Hiscox Insurance Logo
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